Ep141 Lessons from Empire Building Women

Show Notes:

Find out more about Her Empire Builder: herempirebuilder.com

 

 @moremoneyforshoes

michellebroadbent.com.au

fewandfar.com.au

indigolove.com.au

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Show Transcription: 

Hi, friends, welcome to this week's episode of her Empire Builder podcast. Now, whether you are a new listener or a long time listener, I want to say thank you. But also, I show up here every week and try and share with you tips and tricks and mindset skills all around building your own online Empire.

 

At the moment, we are getting ready for launch week. So, we only open the doors to her Empire Builder mastermind twice a year, and applications are open now. So, my mastermind is my high level programme, it is quite involved. It's not an online course that you kind of dip in and get a few things done and then move on your merry way, it is something that is for people that, if you are there, and you're going, I am ready to really double down on my online course this is going to be a serious business for me, I'm going to make six figures a year up to seven figures, I'm really going to go for it, then this is the thing for you. So what her Empire Builder is about is building the business behind the online course. Because as you know, it's not just about an online course, it's about mastering your mindset, and your finances and team and content marketing and all the things that we need to do with launches and with everything that happens behind the scenes, so that's what we cover in her Empire Builder. It's a combination of this all pre recorded library with step by step trainings for how to go through everything, as well as live components. So there is a masterclass that I run every month, we bring in a guest expert every month, we have mindset sessions every month, accountability calls with your small team and your coach in there. So teams of eight people, they get to know each other really well you get unstuck you get to move on, it's all about momentum. And then we have 90 day planning sessions that are both virtual and in person, we have an annual retreat, as you can see lots of different things. So, if that's something that you want to take a look at go to her Empire builder.com, the doors close on the 14th of September. So, if you're listening to this, after that, you can join the waitlist for the next round, we'll be opening in April 2022 is the next time after that. But today, I wanted you to hear from my empire builders, because one of the one of the components that I really underestimated was the power of the group. when I started her Empire Builder, I was like, you know what I want to create the group that I never had, I wanted to have something that was really high touch point, that was a lot of live components that was really results driven. I knew that community would be part of that. But I had no idea how much you're being in proximity with one another with such sensation, or women who are ambitious, and smart and running really, really great businesses that are making a big impact on the world, how much that would actually help everybody else around them. So when someone's feeling down, there's someone else bringing them up, when someone's feeling out, there's everyone else celebrating their wins and inspiring them to go even further and see what you're really capable of. It's just incredible. And so today, I've got together five of my Empire Builder members, and one after another, I'm just asking them a little bit about their businesses so that if you're considering joining her Empire Builder, and you're like, you know what, I'm not sure whether this is for me or not, or what sort of people will join this mastermind, you can get a bit of a feel for it and go Alright, here is the whole breadth of humans that can be in there. And, you know, we have some people that are at the beginning of their online course journey. And then we have people that do multiple six figure launches when they do it. So, we've got a lot of variances between, beginning and where people are going to, but that is okay, because there's always enough for everyone. it's important to be able to have that mixture in there as well. And I find when I talk to women, and they're considering joining the mastermind, whether it be my mastermind or whether it be anything that you're looking at in backing yourself into, you know, investing in education, so you can go to that next level. What I find so often is people hold themselves back because they feel inadequate. The most common objection that I get is, I don't know whether I'm at that calibre yet. And it always breaks my heart because I always think, oh my gosh, like the amount that I hear women holding themselves back when if they just went You know what, I'm good enough to be there. I'm going in then you jump on in and you do Good enough. that's how you get good enough. And so I want you to be able to hear that and today I've got people at all different levels talking to you so you can kind of go, you know what, I'm okay, I've got this. And really the main thing is if you've got that dream and desire in your heart, if you're there going, this is something I really want to do for myself, then you are ready. That is, it. So go to her Empire Builder com check it out. But here are my interviews with my superstar members of her Empire Builder. Hello, I'm Tina Tower, and you're listening to her Empire Builder. For my first decade of business, I thought grinding and hustling and working harder than everyone else was my path to success. It was pretty successful by a lot of measures, but it led to burnout and adrenal fatigue. Then when I travelled around the world, on my family gap year, I discovered the simplicity and the reach of online business. And I completely fell in love. You have so much knowledge and expertise that's within, and I want to help you to package that. So, you can also help to lift others up. So how do you build a thriving million dollar business based on everything that's in your mind? This is her Empire Builder, the podcast. 

First up today is the incredible Melissa Brown. You can find Melissa at Melissa brown.com.au or on Instagram @moremoneyforshoes. Mel is on my gosh. She's a legend. I love what she does. I love what she does with her online programs. She's going from traditional business into the online world and has really just gone full out with it. Alright, and how far can I go with this? So, I'll give you her formal bio so that you can hear just how frickin impressive she is. Melissa Brown is an ex accounting ex financial advisor and ex working until she drops. Nowadays she's a bestselling author. She's a financial educator, business strategist and mentor and entrepreneur who is passionate about helping women particularly also live a life by design, not default. Mel uses her unique, sometimes irreverent, but always inspiring voice to speak and write about money, financial awareness, habits, strategy, business, and occasionally shoes and also occasionally eggs, chocolate frogs. She's written three books, global bestseller, unfuck, your finances and her current book budgets don't work. But this does, which dives further into understanding your money story, money, environment and money type and developing great financial habits that work for your financial phenotype. Mel is the CEO of financial education business, which is her online programs where she's got my financial adulting plan and my business adulting plan and then a few other short courses on there. She's the director of Business at long day care, Early Learning Communities thinkers Inc, and up until she sold the business for seven figures in 2019. She was the CEO of the award winning accounting and advisory firm, A and T a, three very different businesses that are all pushing the boundaries in their fields questioning what is possible, and disrupting their industry in order to create the best possible results for their community. Here she is Melissa Brown. Now Fran, nice to have you here. Hello, hi. All right, I get straight into it. Now you had fabulous accounting practice, or your service based business went I don't want to do this anymore. No. Sold, it went into the wonderful world of online courses, what caused you to make the jump.

 

Melissa:

 

So, a couple of things. But I had an injury. So, I had a compressed nerve in my neck. And I had always intended that when I turned 50, I would sell and get out. And when that happened, there was a run of people and you were one of them. Karen James was another and some other good friends also said it within the space of six to 12 months. So, you're saying Why are you waiting? Like why? Why that age? Why are you doing so much? And I know you really irritated me because we were at a retreat that with all the love in my heart. And I was in that space where I'm like, do I don't I and you just started telling me how much people that had a whole lot less skill for me were earning. And I just remember being so annoyed. 

And it also sparks than me to say well, because I have to confess when you stack you know I'm in a service based business this is what I'm good at. This is what I know and it's really hard sometimes to see beyond that. And for me that there was that bit of fear of that when I sell these then what and not having not being able to make money wasn't the problem because I would have been financially set up. It was that what will I do? Yeah, no I'm going to join a board. I'm not going to, you know, I can't just write all the time, like, what would I do? So that's why I was attracted. 

 

Tina:

 

That is one of my favourite things about what you do is that you give a shit. Yes. about what you do. Mm hmm. And I think that online courses has allowed you to reach more people that you want to be able to reach and go, you know what, this is accessible?  But what is it?  Why do you do what you do now?

 

Melissa:

 

For me, it's about I want to transform the lives of women and the lives of communities. So, I firmly believe that if women become more financially dependent, more financially literate, hold more wealth, then that is the ripple effect of that is transformational. And that is totally why I do what I do.  I agree. I can. Yeah. And the thing is, I know women don't believe that. Yes, so too many women believe that money is bad, or it's wrong to have money, or they can't do it. So, we're the reason I say transformational is not just the effect it has, but the mindset, the beliefs, like everything.

 

Tina:

 

It's amazing how, because we've been talking about this a lot in the last couple of weeks, and I've been on my social media and that sort of thing as well in going, like I can't believe the money, blocks that people have on things and going and so much of it seems to be a confidence thing. And going well, I've just, I'm just not confident enough to be able to do that. And that's why I like that you've

 

Melissa:

 

made it so accessible so that the media perpetuates that, like I know, that's not what we're here to talk about. But you know, 67% of stories to women are about spending less, the same amount of stories to men are about investing back. Is it any wonder that we've we're concerned about saving pennies than we are about investing? So yes, it's about changing that narrative. I love that.

 

Tina: 

Yes. And so, when, like, since you've started an online business, because you were so, service based business was your jam, you know what, I'm older, But I knew it hasn't been by learning something completely new, like what's been the most challenging part of taking what you learned through service base and going into the whole world of the unknown.

Melissa:

So, the knowledge parts super easy. So, the transposition of this is what I know, and turn it into an online course and then teach that way. so, freaking easy and so much fun, and so much more fun than I thought it would be. And the hard part is being the bit what does this look like? And certainly, I was intact, people had to come back and do business with me. accountants don't necessarily need to market that much. We're suddenly sales and marketing is such a huge part of what I do. Not knowing the results of each launch is a huge part of my life now. And so, for me, the things I struggle with have got nothing to do with the content and how it's being delivered. I find that the easy part of online courses. definitely. It's all the other part that comes with it is also fun.

 

Tina:

I mean, I love launching because of the uncertainty and I think anything could happen. And some people go the opposite way or anything could happen, like whatever. Yeah. Yeah. How have you have gotten? Has it gotten easier to deal with that as you've gone on?

Melissa: 

 

It's gotten easier because of the results that we've had. And certainly, the more we follow formulas, and the more we try different things and see that they work. And see the effects of people going through the program and how they're talking about it that. So, I feel far more comfortable. So, we've got a launch coming up. And I before be terrified going to launch going Oh, and I'm still nervous about it, but I'm looking forward to it.

 

Tina: 

 

And that's in a couple of days, that stuff. So go find that. Not sent easily. in the show notes. I've linked straight to it down the bottom. So, you can go check me out there. with that, so you hit six figure launches after your first year, which is pretty, pretty cool. Within the first year, was it? There was? No, it was after? Yeah, yeah. And so, with that, was there something that you think like I know, you know, I talked about all the things and that it's all the things but is there something that you think you know what, because I did this and because I believed so because I had this strategy? Was this something that you would give advice to other people and going you know what this is what made it happen for us?

 

Melissa:

 

For us? I think it was checking a few things that was the process. So, before I am very much intuitive business owner. So, I'm both I think it comes to do with me having been a left-handed writer and being swapped over so I feel I'm very creative and pragmatic. So, I love the TV. description of your I'm a creative, pragmatic. So, I love I love doing different things all the time when it comes to a business owner more ideas and but what about this shiny thing? yet? The thing that I know that really worked for us is following that process and refining the process as it works for us. So, were now going to use exactly that same process that worked so beautifully for us, but not having it sitting sorry, but looking at it and go, okay, where can I be creative with that? What needs to stay what copy needs to be changed, I can still play with stuff. But just because I'm bored with it doesn't mean that it's not going to work. So I've got to stick with it and play with all the socials and the content and the delivery. And there's so much I can still play with but don't touch the guts of that. But the other thing I guess I was surprised by that has really worked for us is I presumed that people would be sick of hearing about it. And they just not. And I remember I accidentally back in January, put two more emails out because Lindsay and I were like, oh, no, they need to have a break over the weekend, they're going to be so sick of hearing from us. So, I accidentally sent two emails out and I think we had 16 or 20 people jump on from those two emails. And like really. And same with social, the more we do, almost the more people are involved and engaged. So, I know, I know people where they feel really uncomfortable with selling, and both having that process and not being scared to put yourself out there and sell the two things that I would say. are really important.

 

Tina:

 

I think it's a Jeff Walker quote that goes, how you sell more is to put more offers in front of more people.

Melissa:

 

And I know you've said it before, you're like surely, they've all seen it by now. And they really haven't. Yeah. I had someone say that to me the other day due to a personal finance course. Like you've got to be kidding me. I'm not talking about this.

 

Tina:

 

And people that Miss launches as well and go what you launched. I thought it was fire hydrants everywhere. No one ever is paying attention as much as we think. No, no. What is your most exciting thing about running a digital business?

 

Melissa:

 

I think so I'm super introverted. So being able to do it on my own terms, I can turn it on and turn it off when I want. And probably, so most recently, I had six weeks where I had acute bronchitis, I had laryngitis, I was really, really sick. And if that was my traditional business, so when I had the compressed nerve in my neck, I just couldn't stop working. I was propped up seeing clients doped up on all sorts of drugs. Whereas with acute bronchitis, I just didn't. I didn't work for four weeks. And I mean, I didn't work. And for me, that doesn't sound exciting. But when you've had the business where you couldn't stop, it's so exciting to realize you're actually the one in control, rather than being controlled. Yes. So that was really cool. And just the leverage, instead of one on one. And that's how I influence people. I can now influence 1000 people so easily, and they're all having incredible value, and they can still feel like you're getting a piece of me.

 

Tina:

 

Yes. And so, what's the big goal that you're working toward?

 

Melissa: 

 

We went seven figures, next calendar year, no tiny ones at this financial year. But we want the quality. And I want to be able to say I've got over three 7 figure businesses, so preschool, traditional firm and an online business. So, three very different business seven figures. And then what Tina doesn't know is once we get to seven figures, I want to get it to eight, because I truly believe that you have these hurdles, right six figures, seven, eight. And I truly believe that when we aim for eight, we're going to hit multiple sevens so much faster than we hit that first seven, because suddenly, that goal is going to look really small. And in our review window as opposed to what I'm

 

Tina:

 

very excited to hear you say that well. Jose have already told him talked about this. So, let's get to it.

All the way. All right. Last question. What do you love most about being part of her Empire Builder?

 

Melissa:

 

it's so lovely and I have talked about this. So, for us, it's about working with experts in putting ourselves in positions where We're not the smartest person in the room and we can grow. And yes, you've created this incredible community that we love, but your knowledge and what you bring to the table and your passion and energy and the fact that you are so pro every single person in the program and you celebrate wildly and you can't you cannot do enough for us. And we are so freaking really loved that so you were the reason we

 

Tina:

 

don't. Thanks, Michelle. You're amazing. And yes, I do have pom poms, too. She really does one or two. Thank you.

 

Melissa:

 

All right. It was a pleasure to tell people how freaking amazing you love. Yeah, thanks.

 

Tina:

 

Next up, we have the most gorgeous, Michelle Broadbent. You can find Michelle at Michelle broadband.com.au. Michelle is just the most wonderful woman and you'll hear by her voice. She's got a voice just made for podcasting. It's just beautiful. So formerly Michelle is a business strategist with a 20 year career as a trusted advisor to female entrepreneurs across an array of industries including media fashion design, travel, coaching, sales, training and recruitment. Now Michelle runs her own business transforming the businesses and lives of their owners. She is the woman behind the woman they're sounding board and cheerleader and is passionate about seeing others succeed. She lives on the Northern Beaches of Sydney and is a single mom to two gorgeous girls. And she runs her online program helping people to find that mystical unicorn in their businesses. So, you're going to hear all about that first course launch, and how she has gone into the wonderful world of online courses. Here. She is Michelle Broadbent. Michelle, welcome. Thanks for having me, Tina. Thank you. Thank you. Okay, I want to start with why did you get into online courses, you're running a successful service based business and you thought, you know what, this online course thing looks fun, what caused you to get into it?

 

Michelle:

 

So, I think like so many service providers, providing my service, one on one with people, you know, there's a, there's a limit to how many people I can support at any one time. And there were elements of what I work with my clients doing that I found that I was, you know, sort of rinsing and repeating, so to speak, I was I found myself repeating myself a lot, particularly around the area of outsourcing and delegating in their business. And it was something that I truthfully, it wasn't the thing that like I love, love, love, love, love doing in my one on one work I kept, but I kept getting pulled back into those kind of fix ups for people. So, I thought this is the thing that I can run as an online program, and still have the impact. But without me literally doing the work with my clients every time. Fantastic. I love that. And since you've gotten into it, what has been the most challenging part for you in learning the online world. So, for me, it is the quiz, I'm so used to working one on one. And having that interactivity every single session that I have with my clients, you know, where either in person or over the zoom, it's one on one, and it's that real sort of ping pong backwards forwards. And the thing that I have struggled with in delivering an online program is that you don't really get that it's that me too many and, and not having that backwards and forwards. So, I tried to circumvent that by doing mine delivering mine live. But what I found I was doing and this is a learning for me, because, I've done one round of the program and I'll be launching it again with these learnings. But the big learning for me was that I was you know having that interaction and that was in billowing out the time that we were on the corner on a run one on one session. Oh my god. Yeah, I was exactly what I was doing yesterday. I was I was trying to deliver them the same amount of information and the level of the depth. And I realized that I couldn't do that in these hour long sessions that I was running hard but I come from one on one coaching to do that. I get caught in it all the time and have to remember how things are not one on one sessions. That's right, pull back, pull back. But also, you know, I'm so conscious of like, wanting to give them all of the information, but that you can't know until you were actually sitting in the driver's seat delivering your program, that, that that that just isn't.

 

Tina:

 

And what has been the most fun thing for you the part that you were like, Oh, my gosh, I can't believe I just did that.

 

Michelle:

 

I'm just the whole watching. Like, I know that a lot of people really kill themselves when they're launching, like, you see people limping to the finish line, you know, a strung out Miss, you know, they have to take five days off after it like, and I, I just enjoyed it, I think because I am a preparer. And so I love all of that I loved all of that aspect, you know, setting up the Asana boards getting stuff done, and then you know, that satisfaction of ticking everything off the list as I went. But so because if you do all of that, right, in the beginning, then the actual launch part is, that's the fun. That's the fun bit

 

Tina:

 

I completely agree with that. I love launching, I love the energy of launching and going, you know, will it go? Well, will it change? Nobody knows that.

 

Michelle:

 

That Oh, how that all works. Like there's so many things you can prepare. But for me, it's just such a connection. And you get to run this almost like this event. It's like game time. It's very fun. It was and I just felt like by the time I was doing it, it really didn't matter to me. How many people signed up? You know, what, when they signed up, whether it was you know, after the first email, or the first post, or the last one or whatever, didn't matter, because it was happening.

 

Tina:

 

And so, you did your launch recently, your first launch went really well, was there one part that you were like, you know, what, this was the thing that really clicked.

 

Michelle:

 

what love doing Insta lives, I think was probably something that I really like I, you know, to be truthful, and you will probably wrap me over their knuckles with this, I was really scared about doing them. And I only got the guts to actually do them sort of later on in the launch process. Like I really procrastinated and just didn't do it. And then a day would go by and I was like, I didn't do the launch the live. So I think that would be the major error in the end, like what made you go, you know what stuff and I'm doing it. I didn't want to get to the end of the launch, and have not done all the things I could have done. So I knew that I would kick myself if I didn't. And of course, I kick myself at not having done them sooner than they would. And you're not but you know what it also did, Tina, is that it opened up the door. Like it meant people were connecting with me that didn't necessarily sign up to do the program. But they came to do one on one work with me. So it just it increased my visit. I mean, I think the whole launch increased my visibility, but definitely doing those lives and just being there, you know, able to interact with people live and also, you know, was not part of the plan. But that was also the first week of lockdown. Yeah, so people will round people were sitting there on the live ready for some time now, because you've got quite comfortable with it now, or at least I have. Oh, yeah. Yes.

 

Tina:

 

And you've done that. And you've just recently launched your podcast, like you've actually very quickly gone. Feel my way into this, like, look at me go. Yeah, does it feel gradual to you? Or were you like, you know, what, I'm just going get over it and just do all the things

 

Michelle:

 

I probably felt like look like it was gradual. But it was to me like the podcast came first. And you know, you and I have talked about the fact that I underestimated the sort of the impact that that would have. And that ended like I ended up putting off my launch slightly because of that, because that sort of crept that energy and, and everything crept into the month that I was planning to launch and I just was not as prepared as I wanted to be so yeah, so I think it was it was all very planned. It was very strategic, but I think things probably just took a little bit longer than I expected them to.

 

Tina:

I think from from my perspective, looking in and like he's gone, tick, tick, tick, tick, tick, like you are moving at a beautiful pace, I think Thank you so much. The big goal that you're working towards now.

Michelle:

 

So the next so the next March. So at this point, I've just finished actually delivering the program that I launched. And now I'm in the process of just getting all of those learnings and refining the offering for next time. And it is going to be the same thing. Like there was part of me that was going, maybe I shouldn't do this again. But but but getting the feedback and you cannot have that feedback unless you're actually delivering and doing the program. So now that I've got, you know, people who have paid to do the to do the program, I've got bit insights have asked for, you know, their feedback, which I now have, and also just my own experience from having done eat, I'm taking all of those learnings refining, and then I'll be relaunching again, and I love that

 

Tina:

 

you said that because there's often temptation with people to launch once and then go, I'm going to try something totally different. And the way that you gain traction, is by launching the same thing over and over and over and over again. So, I'm so glad you can make that.

 

Michelle:

 

I think that it's got so much life in it, and it is needed. It is absolutely needed. And and even just, you know, after launching, and the fact that I got inquiries afterwards, I've got people asking me to be on their podcast to talk about that subject shows that there is a definite need for it. So yes, it's just getting it back out there. Yeah. And my final question, what do you love most about being part of her Empire Builder? Oh, so much, you have to pick one thing? Our look, our Michelle, okay. Get comfortable. So look, it is just being surrounded by a bunch of absolute Rockstar women who, who have my back. And you know, you obviously at the helm of that, but you attract women who are just cheerleaders, I've got like this enormous crew of cheerleaders, and the brains trust as well, the wisdom in that group with you know, it's such a diverse group of women with so many different like areas of expertise and skill sets and evolving skill sets to like, even just watching how people have diversified their own businesses during it not even 12 months that I've been in the group. It's incredible. And I get that's the thing.

 

 

Tina:

 

communities, you know, that's the biggest thing that I underestimated when I started Empire. Only, you know, what I'm gonna have like, the best systems, the best technology, or the best processes, or have really great education that guest experts, I'll get the best we can. But like, all of the things were like, you want to do the best. But literally, what everyone loves so much is the connection and the community each other. Yeah. And that part, I mean, not that I super underestimated, but I did I underestimated the power of the collective in terms of going, like every time somebody launches or someone like this, so much support from other members. And what I say is when one member hits goals, it shows like everyone celebrates their friends winning. Yeah, which is so nice to see and shows people rather than going, Oh, why did they do better than me? Or when people go, oh, how did you do that? I'm going to do that too. And then that God just keeps going up and up and up. It's been my favorite thing.

 

Michelle:

 

it's been awesome. And you know, I will add on to the fact that you know, you do, you know, you are the connector of all of us, and and not just within the group, but also your external outside of the group, you know, the people that you bring into our world that we didn't even know of, and you know, that I'm like, I'm like, this person's coming in tonight. And everyone's like, looking at me, like, really? Tina. Yes. And they have, you know, truthfully, there have been times where I've just gone. I don't know, but I've always like shown up to the last class or whatever. And I have walked away. I want to be best friends. And I do I like, right.

 

Tina:

 

Yes, it's very true. I have laughed a lot, because I geek out on this stuff. And I get, like, so pumped that I've managed to get these people and everyone's like, who I like. But yes, they always turned out to be amazing. Yes.

 

Tina:

 

Well, you're amazing. And you are one of those cheerleaders. You are so incredible, the way you support other people and thank you for being so generous within the group as well. Oh, thanks. Thanks

 

Our next gorgeous member is Tara Solberg. Tara is one of the most understated, incredible just down to earth and humble women I have ever had the pleasure of working with talking to her, you would probably have no idea just how exceptional she is and how much she's overcome to create the company that she has. But hopefully you'll be able to pick some of that up by our conversation today. So creative to her core and entrepreneurial in spirit. Tara Solberg is the founder and owner of both few and far and Indigo love two halves of one thriving business based on the beautiful south coast of New South Wales. Tara has built a multi layered business comprising of retail, wholesale and an online offerings and one off treasures and thoughtful home wares for which the brand is known which she has grown her traditional bricks and mortar business over 200% in the last year to multi multi millions. And along with this business, Tara is equally passionate about education and equipping fellow entrepreneurial women with the tools that they need to thrive in business which has led to the launch of trade winds, a collection of online courses and accompanying podcast series. And you can find Tara at Tara's sahlberg.com.au and also few and far.com Today you have you want to see the most gorgeous home wares in the country. He she is Tara selberg Hello, Tara, welcome to the podcast. Thanks, Tina. Thank you. It's always funny, like these episodes and going like I'm so used to talking to you all the time. It's like okay, now I'm going to ask you professional questions. Now you have been going for a long time with traditional business and then now tacking on your online because you know before you just didn't have enough on your pilot, we what caused you to look online?

Well, definitely the freedom of online and I guess, being able to teach what I've already learned too. And I think a lot of it had to do with I listened to a podcast where I'd actually heard an interview with you. And that kind of led me to think about that I'd never really actually considered online, I didn't really know how to do it. And I didn't know what I would actually teach, obviously, being very focused on bricks and mortar physical business. But then after listening to you, I kind of thought, hey, yes, no, there's definitely something here. It's something I really enjoy. And it's, you know, it's something that I could pursue and bring to that online space.

Yeah, definitely. And that's when you said to me, do you think I have anything to teach? And I'm like, Oh, yeah, you've only just in a matter of a few years, managed to open multiple locations, wholesale retail, online and grow at a rapid rate of knots to have a multi million dollar business, I think you've got enough knowledge to go for it. Yeah. And then so creating an online course, though, was something totally different for you, what's been the most surprising thing that you've learned?

I'm probably actually putting that knowledge, onto paper or not even onto paper, expelling that knowledge and, you know, working out how much I actually have within me, and then I'm able to teach, you know, even when you're sitting down and you're thinking about that initial process mapping out your online course, what are you going to include, you know, all of a sudden, when I sat down, and I started to do that, all of those ideas just came pouring out, and it all just came flooding in, in this beautiful order of how you know, everything would come to me or how things are meant to happen. And yeah, definitely, that amount of knowledge that I actually have inside was really surprising. So many things. And then also the fact that people actually wanted to pay me for that.

You guys, Tara is the most hashtag humble, so with that, putting it all on there, when because you're already a very experienced successful businesswoman. I find that one of the big limitations, which you know, a lot of people wouldn't consider as limitations, but I find it's actually quite hard is going you want to go from zero to 100 really quickly because you know, success and you're like, it's really hard to be back at that startup. Again, how did you avoid the overwhelm of going okay, I want to get in I want to do live video, I want to do webinars. I want to start my podcast. I want to do all Five things that you have managed to do because you're a powerhouse. But how did you like mentally avoid that overwhelming wanting to do everything all at once? 

I really had to prioritise, I know when it came to, like when I had that initial idea of, Okay, I want to teach an online course, for people who want to build a retail business. I had that initial idea. And then I kind of got started on that, and I got working on that, and I got really excited about it. So then that was when I started getting all of these other ideas for, you know, courses that I could potentially due. But I guess, you know, it wasn't until I actually sat down and worked out the content and how much of it there actually was that I realised, I really have to make some priority or set some priorities here, because this is going to be a lot of work number one, but also, I have so much else going on. So yeah, definitely having to prioritise things and work out. Okay, I literally can't do everything because there aren't enough hours in the day. So let's focus on this number one important thing, which is my, I guess, my main offering, and then once I've got this launched out, then I can work on those other smaller ideas while still working on our main business at the same time.

Yeah. And I think that's something that you did really well was to kind of go, you know, what, if it's not going to get you a result, you're just not going to worry about it. There was no time for kind of doing anything fluffy. It was like, do I need this? Yes, no. Is this going to bring me an immediate result? Yes, no, if yes, I'll do it. If no, it's gone.

And it took me a lot longer as well, obviously, because I had to prioritise something like, obviously, our main business as well. But I think it was a really rewarding process, though. And obviously, having to make time for it or being able to put aside time I found was really enjoyable as well.

Yeah. And what was, there's two questions that I want to ask you at the same time, then I'm like, No, this one first, what would be your advice for people who are currently running a traditional business and want to incorporate online in some way with online programmes?

I'd say definitely, you need to collate your knowledge, and not just your knowledge, when it comes to actually putting that knowledge together, work out what you're best at, and why your business is different, or what what stands out about your business and what attracts people or

draws people to your business and really focus on that, because that's the thing that you have to sell. So our business, for example, like we really focus on creating an experience and a customer journey through storytelling in our stores. So that is a big focus in our in my course in that that online offering. So yeah, really focusing on what you're best at and what point of difference you have in that market. Yeah,

that's great advice. And how much help Have you got while trying to do both traditional business and online business. And you guys, Tara is laughing right now. I keep telling Tower that she needs to get a BA. And she has not still a year later, go on. And I just think there's hard work. And then there, which I'm all a fan of hard work. But then there is ridiculous level of responsibility and undertaking. So there's a preface to that. So I haven't Well, in terms of our main business, obviously, I have a lot of help there in terms of the positions that are involved in that business, new marketing, retail operations, all that type of things. But when it comes to the online business, it's basically been me myself and I even like, but I can't say I haven't had any help. I know my husband, Danny, he's really quite supportive of me. And so there have been a lot of times where he's taken the kids because we've got a four and a seven year old. So he's taken the kids so that I can have you know, a few hours or a day or whatever it might be to work on the course. And to finish things off. There's been lots of early mornings because all of my videos were filmed in the stores, which could only be done before the store opens. So I was waking up and leaving at quarter to six every morning to film and everything. So yeah, I can't say I haven't had any help Danny's really been a big help there. But in terms of putting it all together, that's what i've i've done. And I did hire somebody to actually create the videos so to film it, but other than that, it's mainly been me and then I've had somebody else. So helping a little bit just editing the copy and things like that.

And how did you find the transition in going and having something that everything you've built is under the few and far brand and then going okay, now I've got a step in and be Tara, how was that a difficult transition for you? Or we're like, yep, no problem.

I'm a little difficult. It's always been something that's been in the background where Danny and I've always kind of said, you know, we need to make Tyra the face of the brand. And I've never really stepped out and actually done that. So I guess building this course has kind of forced me to do that. But it's been a really positive change. And it was something that we needed to and wanted to do. So that has enabled me to do that. And now I kind of just have to deal with the fact that I have to promote myself. But at the same time, through the business and everything, but yeah, it's been a little bit uncomfortable. But I'd have to say, I'm getting used to it. I'm, you know, now if something or an opportunity comes to me, I won't say no, I always give it a go.

I love that. Okay, I've got one last one. You recently did your first big launch, you did it. My usual advice is, you know, block off the week devote to it really connect with people, you ran yours from the floor of trade fair. But you got it done. And I loved your attitude, because it was very much looked at, you've got so much going on in your bricks and mortar business that needs you, there's never going to be a perfect time. And so you really just went You know what, I'm just gonna do it. And that is so incredible. But having so much different things going on and doing it like that and doing just as much as you could, what went really well, what was the thing that you were like, you know what this was definitely worth doing this part was there something that was more impactful, whether it be webinars or the live videos, what went well,

the live videos were really good, because that's something that I never really do. Because I'm just not I don't love being in front of a camera all the time, or I just need, let's just say in a little bit of practice. But they were actually really, they actually went really well. And all of my I did, I actually had all of my social posts and my Instagram posts and everything all organised as well as my ATMs and things like that. So I think all of the communication that I sent out, including the live videos all went really well, much better than I had expected. I was gaining new people on my mailing list every day, my Instagram followers were increasing. Like it was just amazing how all of that just came together to you know, gain this momentum that really pushed me through that time. And yeah, I think that that that helped it to be really successful.

I do mean, yeah, it's amazing, it's really cool. But of course, you got that result, because you did put in the effort and you followed the plan, and you did everything. I think of course it went really well.

planned trade fair, so that I could do so that I could make sure that I had a video of myself, you know, at the trade show and all that. Well, it actually worked in your favour because it's the people that you're talking to are there.

so it all Yeah, yeah, it all worked off each other. Tara, thank you so much. We love being able to work with you and I can't wait to see the impact that trade winds makes.

Thanks so much, Tina, and thank you for all of your expert knowledge.

Brianna Unseld, runs one of my favourite companies. Her branding is just so cute. I implore you to look up bamby media just so you can see what I'm talking about with a bachelor's degree in music production from the Queensland Conservatorium of music and over 15 years of experience. Working in the audio industry, Brianna has always had an affinity for storytelling. After over a decade working exclusively as a songwriter. Brianna was looking for her next challenge and fell in love with podcast production. Six years later, and Brianna has grown her own podcast and video production agency Bambi media, with a fantastic team of creatives helping to launch produce and develop podcast for a Current roster of over 50 clients globally. Brianna's focus is always on creating meaningful stories and works closely with every client to ensure their messaging is on point. Branding is clear and their digital content is engaging. specialising in finding the fun in every project that Brianna works on. She's easily excitable and extremely driven, highly engaging digital content is key to successful brand and Breanna has the skills to deliver and recently she has launched her online programmes to compliment her agency so that she can expand her reach with that as well here she is Brianna. Okay, gorgeous. Brianna said let's Let's get straight on into it. Now you have a fabulous agency that is in hot demand. What made you get into online courses? So with my agency, there was only a small number of clients that we can work with. The bigger you go, the more people you have to hire all that sort of thing, which is great. And that side of the business is still doing that. But there is a whole level of people that we can't service that their budget doesn't fit where we fit. Yes. And so for me, that's the market that I am wanting to help and target in the course area. So that's why I've decided to do the launches and the programmes that are courses so that I can work with a different scope of clients in a more one to many model, and still have the agency side running along as well.

Which is such a great reason to get into it and a great strategy to have because there's so many people, I mean, podcasting is just, we're on a podcast right now. It's pretty damn phenomenal. And it just continues, like I remember a couple of years ago, someone saying, don't start a podcast, podcasting saturated now. And it just continues to grow and grow and grow. And I don't think it's anywhere near stopping. And I actually think everyone, especially in close creation should have their own podcast. Yeah, they need your course. No, well, thank you. So what's been your experience with the journey? so far? Has it been different to when you started up the agency?

Yeah, it's a completely different ballgame from starting an agency. When you start a programme, or courses, firstly, there's a whole bunch of tech that you need to learn, work out and deliver. If you're wanting to deliver really good quality content, then you have to have a certain level of tech and a platform that works and how do I upload these things? Where do I put them? How do I make it easy for people to tick things off and understand what they're doing and that sort of thing. So that area is a completely different side. And also super fun to, to work within as well, I'm certainly the type of person that's very curious about the tech and how things work and how to make something feel better for the customer. So that side of things has been really interesting to actually develop and what feels good to me.

Yeah, I mean, I would, if I had like my dream day, I would sit on kajabi and Canva, all day, every day, just creating stuff.

How can I make this cuter? or How can I make you know, what little thing can I get them to do that, you know, makes them excited about the next thing that's coming? Oh, yeah. So the thing, it's all about that journey for me. I love it.

Yeah. Which your graphics I think are like my favourite branding ever, in terms of the cuteness and funkiness. And it's just so good. So what are your big goals that you have with your online programmes?

The big goal is to make some money, which will be good, I would say probably about $400,000. It's a specific number, I think when you look at what we make in an agency perspective, from that side, and then also the cost side. That's about the amount of money that I feel like would work pretty well to support either. Yeah. So that is a goal for me, certainly, from a money perspective is to get to that point. Yeah. And then it is to basically help as many people as we can to actually get these shows off the ground, and be consistent with them, like not just start them, and then do it for a little while and then realise that it's a bit of work and then stop doing it. A big goal for me is to get people to understand, yes, there can be some challenges when you set it up. But the biggest challenge is actually keeping it going. That's the consistency. That's the hard part. And going how quickly it comes around to have to record again, you're like what? Oh, yeah, already? Yes. I'll just record something we released in an hour.

So I think that's one of the biggest things for me because podcasting as a medium. I have not seen anything that works as well, as it does from a marketing perspective for your business. me too. Supporting people to realise that you've got to be consistent with it and stay with it.

That would be a big deal. So you recently just did your first like proper launch. What was the most surprising thing for us to Without that,

I think how easy it was, weirdly, because it was so aligned to who I am as a person. It was something that people wanted. So to me, it actually was easy. It was easy for me to talk about it easy for me to promote it. easy for me to feel good about it, because I knew that people wanted it. That showed because people joined in that I, you know, you're doing the right thing. It's really, it's really been very fun. So there's more things.

I feel the same. When I hear everyone talking about super stressful launch time. I love the energy of a launch. It's kind of like game day, you know, you do all this training, all these background things, all everything in the offseason. And then finally, you get too, do your thing. Yeah, exactly. Look at me, everybody. Look at me, but just unleash it on the world. All right, let's get some traction, and let's get some momentum. Let's get some things happening here. That's fine. And then just see, because you will quickly know if it's gonna work or it's not gonna work. That's the best way to actually, roll with it.

Yes, totally. Last question, what do you love most about being part of her Empire Builder?

The connections? The connections more than anything else, for me has been really, really great. There's been a lot of women in there that I've met. And especially for our industry, because lots of people are interested in podcasting, and they don't know a lot about it. But their connections. The people we've met have made it quite lovely. It's one of my favourite things is seeing how many members do business with other members and even just cheering each other on, I said it last week and out live for doing whenever anyone watches a podcast or is doing their own launch or sharing things on social media, and all the comments underneath it, like other members cheering each other on.

I think when you've got a when you've got a price bracket, like you do,  So that's kind of necessary, because it gets people in that are at a certain point that are willing to invest in a certain amount of things. And then it means that the connections that you're making from within that makes sense.

It is totally, I always thought about that from a strategic point of view. And going It is, it is from a strategic point of view, so that you can get that calibre in there and get the women that are really like going to that next level, not having a side hustle not having a hobby, we're going you know what I mean, he had to do some serious business and make a big impact. And I'm going for it.

Yes. The one other thing I'll say about networks in the in that as well is at no point has it been pushy, either. Like the women in there are not pushy in what they are selling or who they are, or that sort of thing. That connection feels really real. No one's on top of each other or trying to sell themselves which they might allow. They're not allowed. They're not allowed. People would still still try and do.

Oh, you're amazing. We love having you. Thank you, Brianna. And look, Brianna up all her details are in the show notes. And yeah, you had them all in my intro there as well. Thanks for Jada. Thank you. Bye. Our final member interview for today is with the gorgeous Karen and Helen the dynamic duo the partnership that has lasted longer than most marriages. And I say that Karen and Helen are just gorgeous. And it's so funny. They started their design business after graduating from full time study at the design Centre enmore when they first met so they've been doing business and life together for a really really long time. They've worked on amazing big projects like cruise ships for Carnival, Australia, they've done some incredible commercial construction, some residential loans and everything in between. And so they've had over 25 years of experience in the design and construction industry. they've written lots of articles for various magazines and media. And now they have set up and host their regular live chat session called conversations with the designers where they invite guest experts within their industry to chat about various topics of interest along with tips and advice. They have put together their new online course which helps people to achieve fabulous results with their new builds and renovations. Here is Karen and Helen. All right, Helen and Karen, welcome. So happy to have you here with us. Thank you for having me. Tina. I wanted to get you on was I wanted to ask you about live video because when you started in via builders, and I was like, you got to put your face out there, you've got to get known. You were like a flat No. Exactly. Now, you couldn't be more opposite. Yeah. Can you tell me?

What was the biggest? Oh, how long did it take you before? And what was your biggest fear about going on to live video? Gosh,

it took us probably a good 18 months to have the confidence. And even then, when we did it, after much persuasion by yourself, Tina.

Putting deadlines, you have to have this dog chase you. We were just like, how am I going to say to me, you have to do what we have to do.

So partly that, and we thought in the end, we thought this is ridiculous. Our first one I think took us 1000 takes and yeah, for two minutes. So so critical of ourselves. And I think that's the bit that we had to get over. Because you see people out there doing it. And you can't help it you do. We are judgmental people like as much as you'd like to think we're not. There is a certain part of you that will judge people, but at the end of the day, you look at them and you go well, good on you. you're out there and you're doing it you you know you're better than me because two skids to do that stuff. I think one Ross, don't

you think Helen I think for us was that moment that chain, as you said to us, stop thinking about yourself, like you've done a lot of expertise and knowledge to get out there. And you've got to think about what your talents what you're giving away and what people benefit from that. So that twist that term in and oh, okay, let's spin it on its head and think of it that way. And not be worried about how we look or how we sound? Maybe, racist.

yeah, exactly, we now pretty much take the piece out.

Well, that was always the surprising thing for me was like you have worked together for such a long time and have such a great rapport with one another, and You're hilarious that I going, you need to just just hit record on that. But for some reason, it became so different when there was a camera there than when you were just on your own. But now you can do that. What? What has been some of those things that you have learnt whether it's to calm yourself? Or to get more natural? Do you think it's just practice? Or are there certain things that you've done to enable to not treat each other out? By bursting out laughing halfway through? And like, how have you got good at it now?

I guess it's some practice really, just the more you do it, the easier it becomes Yes. And the less stressful it becomes, you still get a little bit nervous. And now we don't really care so much if we do trip up and laugh or giggle or fumble over our words, because a lot of it you can edit if it's pre recorded, but the lives you know, we do, you know, we do stumble or whatever. And we'll just laugh at ourselves and figure that everyone else's out there's going to hopefully laugh with its instead of at us, maybe a little bit of errors can be Exactly.

One thing we do do as we going into a live though is we we do have a laugh. Like we already we've had a sort of dialogue in our head. And we we say you know this little funny little thing to ourselves. And it just definitely relaxes us and relaxes our faces and brightens your eyes because you've had that little laugh before we go on. So it's just kind of be a little bit light hearted and not so serious. Because that's who we are. We're not so serious. So yeah. That we crack a joke. Yeah. And how's it been going? Because you've been going for over 20 years now. Right? Yes, And so to go from something that you were so good at and so comfortable in to then this whole unknown world of online? How has that been?

It's been amazing. It was a little bit daunting at first, it was really can our business take that on? Is that is that feasible for you? No service base design draft business, but it's been fantastic and what we've learned along with you throughout these last couple of years, it's just yet it's been invigorating. I guess it's it's quite a good thing to say. It's not just a sidearm to the business. It's like having two businesses. Yeah, same time. Yeah, it's been great. I loved that because I'd love to ask you about that too.

Because a lot of people do. Like it is I totally agree with you in going It is almost like having the two different businesses. How have you handled that time? Pull struggle when you go you know, you're so excited about Online things and you want to work with that, but your online is getting started. So you're still having to pay the bills with the bricks and mortar and, and balancing those two together. Have you got a strategy with how you do that? Or you kind of kind of turn the tap on and off as you need?

Yeah, I guess Initially, it was quite overwhelming. Because and that's why it took us so long to actually, you know, make it happen. We had all the content, we had all that written, ready to go. But there are so many components to pulling it all together. And, and I think for us, too, we're perfectionist and with what we do, we give so much to our even to our clients, we always go above and beyond. And we found that that made it quite difficult to do the both as well as we'd like to do. So without, compromising our clients, we kind of went in and sort of basically said, Well, okay, it's not going to be perfect the first time around, we're not going to get it all right, we'll just each time we do it, we'll tweak it will improve on it. I think that kind of helped us move through and actually get something done. We were very lucky. I shouldn't say lucky, I use that

term loosely, we having the first lot of COVID in lockdown freaked a lot of people out. So we were fortunate enough to have a break from our current clients, we still had work that we had to do. But some of the newer clients, you know, sort of said, let's put everything on hold, because no one knew what was happening. we went right, here's our opportunity, let's really get stuck into this side, kill some time, get it all done while we can. Who knows how long this is going to last. So that did help a lot. Then coming out of that. Basically, all the clients came back again. Then we were in that same situation of Oh my god, now we've got this going on? How are we going to service our clients and still give that that?

We had to batch we had to plan Yes, super organised last and batching. We do lots of batching thanks to you can now give it a title and sort it all out and be super all yesterday. It is a bit of a turning tap on and off at certain times. I guess we're lucky that there's two of us. So the majority when the tap is when we're sort of focus more on one than the other Helen take out the design consultancy side of the business that I will focus on the online side and then, you know, look each other up to date with what was going on with the both the businesses and jump in and out and help. So I love that. And what are you most excited about now going forward? I think seeing other women succeed, and other women going through the same journey as what we are it gives us hope that you know what we can do this and we will do this, and it will happen in the right time and and keeps us moving forward. I love it. Karen and Helen, thank you for being part of our world. We love you. Thank you so much for having us. Thank you for listening to this episode of her Empire Builder. If you loved it, please share it on Instagram and Facebook for your friends. If you really want to deliver me a smile, you can pop a review on iTunes. I'd love to hear from you. So if you have any questions, email me at podcast at Tina tower.com. If you want to know more about what we do, head over to Tina tower.com. Now I truly hope this podcast gives you so much value and you can use it to dream big, plan well and take massive action in building your very own Empire. That's perfect. Just for you.

 

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SHOW NOTES: tinatower.com/141

 

Brianna's focus is always on creating meaningful stories and works closely with every client to ensure their messaging is on point. Branding is clear, and their digital content is engaging. Specializing in finding the fun in every project that Brianna works on. She's easily excitable and extremely driven, highly engaging digital content is key to a successful brand. And Breanna has the skills to deliver. And recently she has launched her online programs to complement her agency so that she can expand her reach with that as well. Here she is Brianna. Okay, gorgeous, Brianna. So, let's get straight on into it. Now you have a fabulous agency that is in hot demand. What made you get into online courses?

 

Brianna:

 

So with my agency, there was only a small number of clients that we can work with. The bigger you go, the more people you have to hire all that sort of thing, which is great. And that side of the business is still doing that. But there is a whole level of people that we can't service that their budget doesn't fit where we fit. Yes. And so, for me, that's the market that I am wanting to help and target in the course area. Yeah. So that's why I've decided to do the launches and the programs that are courses so that I can work with a different scope of clients in a more one to many models and still have the agency side running along as well. Yeah. Which is such a great reason to get into it and a great strategy to have because there's so many people I mean, podcasting, it's just, we're on a podcast right now. It's pretty damn phenomenal. And it just continues like I remember a couple years ago, someone saying, don't start a podcast podcasting saturated now. And it just continues to grow and grow and grow. And I don't think it's anywhere near stopping. And I actually think everyone, especially in cost creation should have their own podcast. So yeah, they need your costs. No, well, thank you.

 

Tina:

 

So, what's been your experience with the journey so far? Has it been different to when you started up the agency? Yeah, it's a completely different ballgame from starting an agency because when you start a program or courses or that

 

Brianna

 

sort of thing. Firstly, there's a whole bunch of techs that you need to learn, work out and deliver. If you're wanting to deliver really good quality content, then you have to have a certain level of tech and a platform that works. And how do I upload these things? Where do I put them? How do I make it easy for people to tick things off and understand what they're doing and that sort of thing? So that area is a completely different side. to work within as well. I'm certainly the type of person that's very curious about the tech and how things work and how to make something feel better for the customer. So that side of things has been really interesting to actually develop and what feels good to me. Yeah, I mean, I would, if I had like my dream day, I would sit on kajabi and Canva. all day, every day.

 

Tina:

 

Can I make this kewda? or how can I make it what you know, what little thing can I get them to do that, you know, makes them excited about the next thing that's coming? Oh, yeah. So, the thing, it's all about that journey for me. I love it. Yeah. Which your graphics? I think they're like my favourite branding ever, in terms of cuteness and funkiness. And

 

Brianna:

 

The big goal is to make some money, which will be good, you know, like make a decent chunk, I would say probably about

400,000, for seeing a specific number, I think what do you look at what we make in an agency perspective, from that side? And then also, the core side? That's about the amount of money that I feel like would work pretty well to support either. Yeah. So that is a goal for me, certainly, from a money perspective is to get to that point. Yeah. And then it is to basically help as many people as we can to actually get their shows off the ground, and be consistent with them, like not just start them, and then do it for a little while and then realize that it's a bit of work and then stop doing it. A big goal for me is to get people to understand, yes, there can be some challenges when you set it up. But the biggest challenge is actually keeping it going. Yes. Yeah. That's the consistency. That's the hard part. And going how quickly it comes around to have to record again, you're like, What? Oh, yeah, already?

 

Tina:

 

Yeah, that would be a big deal. And so, you recently just did your first like proper launch? What was the most surprising thing for you throughout that?

 

Brianna:

 

I think how easy it was, yeah, weirdly, like So to me, it actually was easy. It was easy for me to talk about it easy for me to promote it easy for me to feel good about it, because I knew that people wanted it. And that showed because people joined in that day, you know, you're doing the right thing. It's really, it's really been very fun. So, there's more things. I feel the same like when I hear everyone talking about super stressful launch time. And like I actually I love the energy of a launch like I love. It's kind of like game day, you know, you do all this training, all these background things, all everything in the offseason. And then finally, you get to like, do your thing. Yeah, exactly. Look at me, everybody

 

Tina:

 

just unleashed on the world. All right, let's get some traction and let's get some momentum. And let's get some things happening here. That's fine. And then just see, because you will quickly know if it's going to work or it's not going to work. Yeah. Yeah. And that's the best way to actually yeah, roll with it. Yeah, totally. And last question, what do you love most about being part of her Empire Builder? The connections? Yeah, the connections more than anything else, for me has been really, really great. There's been a lot of women in there that I've met. And especially for our industry, because lots of people are interested in podcasting, and they don't know a lot about it. But the connections Yeah, and the people we've met have made it quite

 

Brianna:

 

quite lovely. It's one of my favourite things is seeing how many members do business with other members and even just cheering each other on, like I said it last week in our in our lives we're going whenever anyone launches a podcast or is doing their own launch or sharing things on social media and all the comments underneath like, other members cheering each other on it like Yeah, yeah, exactly. Right. Yeah. And I think when you've got a when you've got a price bracket like you do, yeah. So that's kind of necessary because it gets people in that are at a certain point that are willing to invest in a certain number of things. And then it means that the connections that you're making from within that makes sense. Yeah, it is totally Yeah, I always thought about that, from a strategic point of view. And going It is, it is from a strategic point of view so that you can get that calibre in there and get the women that are really like going to that next level not having a side hustle not having a hobby, but going you know what I mean, he had to do some serious business and make a big impact. And I'm going for it. Yes, yeah, exactly. And the one other thing I'll say about networks in the in that as well is at no point has it been pushy, either. Like the women in there are not pushy in what they are selling or who they are, or that sort of thing. That connection feels really real. Yeah. And no one's on top of each other or trying to sell themselves which they met allow.

 

Tina:

 

Oh, you're amazing. We love having you. Thank you, Brianna. And look, Brianna up all her details is in the show notes. And yeah, you had them all in my intro there as well. Thanks for Jada. Thank you, bye.

 

Tina:

 

Karen and Helen are just gorgeous. And it's so funny. They started their design business after graduating from full time study at the Design Centre in our Enmore when they first met, so they've been doing business and life together for a really long time. They've worked on amazing big projects like cruise ships for Carnival, Australia, they've done some incredible commercial construction, some residential and everything in between. And so they've had over 25 years of experience in the design and construction industry. they've written lots of articles for various magazines and media. And now they have set up and host their regular live chat session called conversations with the designers where they invite guest experts within their industry to chat about various topics of interest along with tips and advice. And they have put together their new online course which helps people to achieve fabulous results with their new builds and renovations. Here is Karen and Helen. All right, Helen and Karen. Welcome. So happy to have you here with us. Thank you for having us, Tina. Yeah, reason I wanted to get you on was I wanted to ask you about live video because when you started in via builders, and I was like, you've got to put your face out there. You've got to get known. You were like a flattener like Exactly. Now you couldn't be more opposite. Yeah, can you tell me

 

Karen & Helen:

 

 

what was the biggest Oh, how long did it take you before and what was your biggest fear about going on to live video? Gosh, it took us probably a good 18 months to

have the confidence and even then, when we did it after much

persuasion by yourself Tina

putting deadlines, you have to have this done.

Otherwise, I'm going to just chase you with a phone and

we're just like, oh my god, dude, you said we have to do what we have to do.

So partly that and we thought in the end we thought this is ridiculous. Our first one I think took us 1000 takes and

yeah, the two minutes so critical of ourselves. And I think that's the bit that we had to get over because you see people out there doing it and you can't help it you do we are judgmental people like as much as you'd like to think we're not there is a certain part of you that will judge people but at the end of the day you look at them and you go well good on you you're out there you're doing it you know you're better than me because too scared to do that stuff. I think why don't you think Helen I think for us was that moment that Tina's abusive to us. Stop thinking about yourself like you've done a lot of expertise in

Boys to get out there. And you've got to think about what your talents, what you're giving away and what people benefit from that. So that twist that terminal. Oh, okay, let's

think of it that way, and not be worried about how we look or how we sound. Maybe. Yeah.

 

Tina:

 

These episodes and going like I'm so used to talking to you all the time, it's like, okay, now I'm going to ask you professional questions. Now you have been going for a long time with traditional business, and then now tacking on your online because you know, before you just didn't have enough on your plate with all of you. What caused you to look online?

Well, definitely the freedom of online and I guess, being able to teach what I've already learned to other people. And I think a lot of it had to do with I listen to a podcast, or I'd actually heard an interview with you. And that kind of led me to think about that I'd never really actually considered online, I didn't really know how to do it. And I didn't know what I would actually teach, obviously, being very focused on a bricks and mortar physical business. But then after listening to you, I kind of thought, hey, yes, no, there's definitely something here. It's something I really enjoy. And it's, you know, it's something that I could pursue and bring to that online space.

Yeah, definitely. And that's when you said to me, do you think I have anything to teach? And I'm like, oh, yeah, you've only just in a matter of a few years, managed to open multiple locations, wholesale retail, online and grow at a rapid rate of knots to have a multi million dollar business, I think you've got enough knowledge to go for it. Yeah. And then so creating an online course, though, was something totally different for you, what's been the most surprising thing that you've learned?

I'm probably actually putting that knowledge, like onto paper or not even onto paper, but actually kind of, you know, expelling that knowledge and, you know, working out how much I actually have within me, and then I'm able to teach, you know, even when you're sitting down and you're thinking about that initial process, mapping out your online course, what are you going to include, you know, all of a sudden, when I sat down, and I started to do that, all of those ideas just came pouring out, and it all just came flooding in, in this beautiful order of how you know, everything would come to me or how things are meant to happen. And yeah, definitely, that amount of knowledge that I actually have inside was really surprising.

I have so many things. And then also the fact that people actually wanted to pay me for that. Oh, my God. You guys, Tara is the most hashtag humble cow.

Okay, so with that, putting it all on there, when, because you're already a very experienced successful businesswoman, I find that one of the big limitations, which you know, a lot of people wouldn't consider as limitations, but I find it's actually quite hard is going, you want to go from zero to 100 really quickly, because you know, success. And you're like, it's really hard to be back at that start-up. Again, how did you avoid the overwhelm of going, Okay, I want to get in, I want to do live video, I want to do webinars, I want to start my podcast, I want to do all of my things that you have managed to do, because you're a powerhouse. But how did you like mentally avoid that overwhelming wanting to do everything all at once?

Yeah, I really had to prioritize, like, I know, when it came to, like when I had that initial idea of, Okay, I want to teach an online course, for people who want to build a retail business. I had that initial idea. And then I kind of got started on that. And I got working on that. And I got really excited about it. So, then that was when I started getting all of these other ideas for, you know, courses that I could potentially do. But I guess, you know, it wasn't until I actually sat down and worked out the content and how much of it there actually was that I realized, I really have to make some priority or set some priorities here, because this is going to be a lot of work number one, but also, I have so much else going on. So yeah, definitely having to prioritize things and work out. Okay, I literally can't do everything because there aren't enough hours in the day. So, let's focus on this number one important thing, which is my, I guess, my main offering. And then once I've got this launched out, then I can work on those other smaller ideas while still working on our main business at the same time.

Yeah. And I think that's something that you did really well was to kind of go you know, what, if it's not going to get you a result, you're just not going to worry about it. There was no time for kind of doing anything fluffy. It was like, do I need this? Yes. No. Is this going to bring me an immediate result? Yes. No, if yes, I'll do it if no, it's gone.

And it took me a lot longer as well, obviously, because I had to prioritize something like obviously our main business as well. But I think it was a really rewarding process. Though and obviously, having to make time for being able to put aside time I found was really enjoyable as well.

Yeah. And what was, there's two questions that I want to ask you at the same time, then I'm like, no, this one first, what would be your advice for people who are currently running a traditional business and one to incorporate online in some way with online programs?

I'd say definitely, you need to collate your knowledge and but not just your knowledge, like when it comes to actually putting that knowledge together, work out what you're best at, and why your business is different, or what stands out about your business and what attracts people or draws people to your business and really focus on that, because that's the thing that you have to sell. So, our business, for example, like we really focus on creating an experience and a customer journey through storytelling in our stores. So that is a big focus in, in my course in that online offering. So yeah, really focusing on what you're best at and what point of difference you have in that market.

Yeah, that's great advice. And how much help Have you got while trying to do both traditional business and online business. And you guys, Tara is laughing right now. I keep telling her that she needs to get, she has not still a year later, go on. And I just think there's hard work. And then there, which I'm all a fan of hard work. But then there is ridiculous level of responsibility and undertaking. So, there's a preface to that.

So, I haven't Well, in terms of our main business, obviously, I have a lot of help there in terms of the positions that are involved in that business, new marketing, retail operations, all that type of things. But when it comes to the online business, it's basically been me, myself and I, even why, but I can't say I haven't had any help. I know my husband, Danny, he's really quite supportive of me. And so there have been a lot of times where he's taken the kids because we've got a four and a seven-year-old. So, he's taken the kids so that I can have you know, a few hours or a day or whatever it might be to work on the course. And to finish things off. There's been lots of early mornings, because all of my videos were filmed in the stores, which could only be done before the store opened. So, I was waking up and leaving at quarter to six every morning to film and everything. So yeah, I can't say I haven't had any help Danny's really been a big help there. But in terms of putting, it all together, that's what I’ve done. And I did hire somebody to actually create the videos. So, to film it, but other than that, it's um, yeah. And yeah, mainly been me. And then I've had somebody also helping a little bit just editing the copy and things like that.

And how did you find the transition in going and having something that everything you've built is under the few and far brand, and then going okay, now I've got to step in and be Tara, how was that a difficult transition for you? Or we're like, yep, no problem.

I'm a little difficult. Like, it's always been something that's been in the background where Danny and I've always kind of said, you know, we need to make Tyra the face of the brand. And I've never really stepped out and actually done that. So, I guess building this course has kind of forced me to do that. But it's been a really positive change and it was something that we needed to and wanted to do. So that has enabled me to do that. And now I kind of just have to deal with the fact that I have to promote myself but at the same time through the business and everything but yeah, it's been a little bit uncomfortable but I'd have to say I'm getting used to it and I'm you know now if something or an opportunity comes to me, I'll I won't say no I always I'll give it a go. So yeah, I love that.

Yeah, I've got one last one. You recently did your first big launch you did it I my usual advice is you know block off the week devote to it really connect with people you ran yours from the floor of trade fair. But you got it done and I loved your attitude because it was very much looked at. You've got so much going on in your bricks and mortar business that needs you there's never going to be a perfect time. And so you really just went you know what I'm just going to do it and that is so incredible, but having so much different things going on and doing it like that and doing just as much as you could. What went really well what was the thing that you were like, you know what this was definitely worth doing this part was this something that was more impactful whether it be webinars or the live videos what went well,

the live videos were really good because that's something that I never really do. Because I'm just not, I don't love being in front of the camera or all of the time, or I just need, let's just say I need a little bit of practice. But they were actually really, they actually went really well. And all of my I did, I actually had all of my social posts, and my Instagram posts and everything all organized, as well as my ATMs and things like that. So, I think all of the communication that I sent out, including the live videos all went really well, much better than I had expected. I was gaining new people on my mailing list every day, my Instagram followers were increasing. Like, it was just amazing how all of that just came together to, you know, gain this momentum that really pushed me through that time. And yeah, I think that that that helped it to be really successful. Yeah. And I

don't think I mean, yeah, it's amazing. And it's really cool. But of course, you've got that result, because you did put in the effort and you followed the plan, and you did everything. And I think, of course, it went really well.

I haven't planned it for at train fare, so that I could do so that I could make sure that I had a video of myself, you know, at the trade show and all that. Well,

it actually worked in your favour because it's like the people that you're talking to. Are there. So yeah, it all worked off each other. Tara, thank you so much. We love being able to work with you and I can't wait to see the impact that trade winds make.

Thanks so much, Tina, and thank you for all of your expert knowledge.

Brianna Unseld, our runs one of my favourite companies. Her branding is just so cute. I implore you to look up Barry media just so you can see what I'm talking about but with a bachelor's degree in music production from the Queensland Conservatorium of music and over 15 years of experience working in the audio industry, Brianna has always had an affinity for storytelling. After over a decade working exclusively as a songwriter. Brianna was looking for her next challenge and fell in love with podcast production. Six years later, and Breanna has grown her own podcast and video production agency Bambi media, with a fantastic team of creatives helping to launch produce and develop podcast for a Current roster of over 50 clients globally. Brianna's focus is always on creating meaningful stories and works closely with every client to ensure their messaging is on point. Branding is clear, and their digital content is engaging. Specializing in finding the fun in every project that Brianna works on. She's easily excitable and extremely driven, highly engaging digital content is key to a successful brand. And Breanna has the skills to deliver. And recently she has launched her online programs to complement her agency so that she can expand her reach with that as well. Here she is Brianna. Okay, gorgeous, Brianna. So let's get straight on into it. Now you have a fabulous agency that is in hot demand. What made you get into online courses?

So, with my agency, there was only a small number of clients that we can work with. The bigger you go, the more people you have to hire all that sort of thing, which is great. And that side of the business is still doing that. But there is a whole level of people that we can't service that their budget doesn't fit where we fit. Yes. And so, for me, that's the market that I am wanting to help and target in the course area. Yeah. So that's why I've decided to do the launches and the programs that are courses so that I can work with a different scope of clients in a more one to many models and still have the agency side running along as well.

Yeah. Which is such a great reason to get into it and a great strategy to have because there's so many people I mean, podcasting, it's just, we're on a podcast right now. It's pretty damn phenomenal. And it just continues like I remember a couple years ago, someone saying, don't start a podcast podcasting saturated now. And it just continues to grow and grow and grow. And I don't think it's anywhere near stopping. And I actually think everyone, especially in cost creation should have their own podcast. So yeah, they need your costs. No, well, thank you. So, what's been your experience with the journey so far? Has it been different to when you started up the agency?

Yeah, it's a completely different ballgame from starting an agency because when you start a program or courses or that sort of thing. Firstly, there's a whole bunch of techs that you need to learn, work out and deliver. If you're wanting to deliver really good quality content, then you have to have a certain level of tech and a platform that works. And how do I upload these things? Where do I put them? How do I make it easy for people to tick things off and understand what they're doing and that sort of thing? So that area is a completely different side. And also, super fun to, to work within as well. I'm certainly the type of person that's very curious about the tech and how things work and how to make something feel better for the customer. So that side of things has been really interesting to actually develop and what feels good to me.

Yeah, I mean, I would, if I had like my dream day, I would sit on Kajabi and Canva. all day, every day. just creating stuff.

Can I make this kewda? or how can I make it what you know, what little thing can I get them to do that, you know, makes them excited about the next thing that's coming? Oh, yeah. So, the thing, it's all about that journey for me. I love it. Yeah. Which

your graphics? I think they're like my favourite branding ever, in terms of cuteness and funkiness. And it's just so good. So, what are your big goals that you have with your online programs?

The big goal is to make some money, which will be good, you know, like make a decent chunk, I would say probably about 400,000, for seeing a specific number, I think what do you look at what we make in an agency perspective, from that side? And then also, the core side? That's about the amount of money that I feel like would work pretty well to support either. Yeah. So that is a goal for me, certainly, from a money perspective is to get to that point. Yeah. And then it is to basically help as many people as we can to actually get their shows off the ground, and be consistent with them, like not just start them, and then do it for a little while and then realize that it's a bit of work and then stop doing it. A big goal for me is to get people to understand, yes, there can be some challenges when you set it up. But the biggest challenge is actually keeping it going.

Yes. Yeah. That's the consistency. That's the hard part. And going how quickly it comes around to have to record again, you're like, What? Oh, yeah, already? Yes. I'll just record something we released in an hour.

Yeah, exactly. So, I think that's one of the biggest things for me because podcasting as a medium. I have not seen anything that works as well, as it does from a marketing perspective for your business. Yeah, me too. But supporting people to realize that you've got to be consistent with it and stay with it.

Yeah, that would be a big deal. And so, you recently just did your first like proper launch? What was the most surprising thing for you throughout that? I think how easy it was, yeah, weirdly, like

because it was so aligned to who I am as a person. Yeah. And it was something that people wanted. So, to me, it actually was easy. It was easy for me to talk about it easy for me to promote it easy for me to feel good about it, because I knew that people wanted it. And that showed because people joined in that day, you know, you're doing the right thing. It's really, it's really been very fun. So, there's more things.

I feel the same like when I hear everyone talking about super stressful launch time. And like I actually I love the energy of a launch like I love. It's kind of like game day, you know, you do all this training, all these background things, all everything in the offseason. And then finally, you get to like, do your thing. Yeah, exactly. Look at me, everybody just unleashed on the world. All right, let's get some traction and let's get some momentum. And let's get some things happening here.

That's fine. And then just see, because you will quickly know if it's going to work or it's not going to work. Yeah. Yeah. And that's the best way to actually yeah, roll with it.

Yeah, totally. And last question, what do you love most about being part of her Empire Builder?

The connections? Yeah, the connections more than anything else, for me has been really, really great. There's been a lot of women in there that I've met. And especially for our industry, because lots of people are interested in podcasting, and they don't know a lot about it. But the connections Yeah, and the people we've met have made it quite

quite lovely. It's one of my favourite things is seeing how many members do business with other members and even just cheering each other on, like I said it last week in our in our lives we're going whenever anyone launches a podcast or is doing their own launch or sharing things on social media and all the comments underneath like, other members cheering each other on it like

Yeah, yeah, exactly. Right. Yeah. And I think when you've got a when you've got a price bracket like you do, yeah. So that's kind of necessary because it gets people in that are at a certain point that are willing to invest in a certain number of things. And then it means that the connections that you're making from within that makes sense.

Yeah, it is totally Yeah, I always thought about that, from a strategic point of view. And going It is, it is from a strategic point of view so that you can get that calibre in there and get the women that are really like going to that next level not having a side hustle not having a hobby, but going you know what I mean, he had to do some serious business and make a big impact. And I'm going for it.

Yes, yeah, exactly. And the one other thing I'll say about networks in the in that as well is at no point has it been pushy, either. Like the women in there are not pushy in what they are selling or who they are, or that sort of thing. That connection feels really real. Yeah. And no one's on top of each other or trying to sell themselves which they met allow. They're not allowed. They're not allowed that people would still you know,

try and do. Oh, you're amazing. We love having you. Thank you, Brianna. And look, Brianna up all her details is in the show notes. And yeah, you had them all in my intro there as well. Thanks for Jada. Thank you, bye.

Our final member interview for today is with the gorgeous Karen and Helen the dynamic duo, the partnership that has lasted longer than most marriages. And I say that Karen and Helen are just gorgeous. And it's so funny. They started their design business after graduating from full time study at the Design Centre in our Enmore when they first met, so they've been doing business and life together for a really long time. They've worked on amazing big projects like cruise ships for Carnival, Australia, they've done some incredible commercial construction, some residential and everything in between. And so, they've had over 25 years of experience in the design and construction industry. they've written lots of articles for various magazines and media. And now they have set up and host their regular live chat session called conversations with the designers where they invite guest experts within their industry to chat about various topics of interest along with tips and advice. And they have put together their new online course which helps people to achieve fabulous results with their new builds and renovations. Here is Karen and Helen. All right, Helen and Karen. Welcome. So happy to have you here with us. Thank you for having us, Tina. Yeah, reason I wanted to get you on was I wanted to ask you about live video because when you started in via builders, and I was like, you've got to put your face out there. You've got to get known. You were like a flattener like Exactly. Now you couldn't be more opposite. Yeah, can you tell me what was the biggest Oh, how long did it take you before and what was your biggest fear about going on to live video?

Gosh, it took us probably a good 18 months to have the confidence and even then, when we did it after much persuasion by yourself Tina

putting deadlines, you have to have this done. Otherwise, I'm going to just chase you with a phone and we're just like, oh my god, dude, you said we have to do what we have to

do. So partly that and we thought in the end we thought this is ridiculous. Our first one I think took us 1000 takes and yeah, the two minutes so critical of ourselves. And I think that's the bit that we had to get over because you see people out there doing it and you can't help it you do we are judgmental people like as much as you'd like to think we're not there is a certain part of you that will judge people but at the end of the day you look at them and you go well good on you you're out there you're doing it you know you're better than me because too scared to do that stuff.

I think why don't you think Helen I think for us was that moment that Tina's abusive to us. Stop thinking about yourself like you've done a lot of expertise in Boys to get out there. And you've got to think about what your talents, what you're giving away and what people benefit from that. So that twist that terminal. Oh, okay, let's think of it that way, and not be worried about how we look or how we sound. Maybe. Yeah. Yeah,

yeah, exactly, we now pretty much take the piece out.

Well, that was always the surprising thing for me was like, you have worked together for such a long time and have such a great rapport with one another, and You're hilarious that I going, you need to just hit record on that. But for some reason, it became so different when there was a camera there than when you were just on your own. But now, you can do that. What? What has been some of those things that you have learned? Whether it's to calm yourself? Or to get more natural? Do you think it's just practice? Or are there certain things that you've done to enable to not trip each other up by bursting out laughing halfway through? And like, how have you got good at it

now, I guess it's some practice, really, just the more you do it, the easier it becomes Yes. And the less stressful it becomes; you still get a little bit nervous. And now we don't really care so much if we do trip up and laugh or giggle or fumble over your words, because a lot of it you can edit if it's pre recorded, but the lives you know, we do, you know, we do stumble or whatever. And we'll just laugh at ourselves and figure that everyone else is out there is going to hopefully laugh with us instead of at us. Maybe a little bit of errors.

It can be it can be exactly

one thing we do do as we're going into a live though is we do have a laugh, like we are we do yet we've had a sort of dialogue in your head. And we say you know, this little funny little thing to ourselves. And it just definitely relaxes us and relate to their faces and brightens your eyes because you've had that little laugh before we go on. So, it's just kind of be a bit light hearted and not so serious. Because that's who we are. We're not so serious. So

yeah. crack a joke. And how's it been going? Because you have been going for over 20 years now. Right? Yes, yeah. And so to go from something that you were so good at and so comfortable in to then this whole unknown world of online? How has that been?

It's been amazing. It was a little bit daunting at first, it was really can our business take that on? Is that? Is that feasible for you? No service based design draft business. But it's been fantastic. And what we've learned along with you, throughout these last couple of years, it's just yeah, it's been invigorating. I guess it's quite a good thing to say. It's not just a sidearm to the business. It's

like having two businesses. Yeah, same time. Yeah, it's been great. I loved that, because I'd love to ask you about that too.

Because a lot of people do. Like it is I totally agree with you and going It is almost like having the two different businesses. How have you handled that time, pull struggle when you go, you know, you're so excited about online things, and you want to work with that, but you online are getting started. So, you're still having to pay the bills with the bricks and mortar and, and balancing those two together? Have you got a strategy with how you do that? Or your kind of kind of turn the tap on and off as you need?

Yeah, I guess Initially, it was quite overwhelming. Because and that's why it took us so long to actually, you know, make it happen. We had all the content, we had all that written, ready to go. But there are so many components to pulling it all together. And and I think for us, too, we're perfectionist and with what we do, we give so much to us even to our clients, we always go above and beyond. And we found that that made it quite difficult to do the both as well as we'd like to do. So, without, you know, compromising our clients. We kind of went in and sort of basically said, well, okay, it's not going to be perfect the first time around, we're not going to get it all right, we'll just each time we do it, we'll tweak it will improve on it. And I think that kind of helped us move through and actually get something done. We were very lucky. I shouldn't say lucky. I use that term loosely. We having the first lot of COVID in lockdown freaked a lot of people out. So we were fortunate enough to have a break from our current clients. We still had work that we had to do. But some of the newer clients, you know, sort of said let's put everything on hold because no one knew what was happening. And we went right, here's our opportunity. Let's really get stuck into this side. kill some time get it all done while we can who knows how long this is going to last. So that did help. A lot. And then coming out of that, basically, all the clients came back again. And then we were in that same situation of Oh my god, now we've got this going on. How are we going to service our clients and still give that that?

 

Karen & Helen:

 

We had to batch we had to plan. Yeah, super organized life and batching. Thanks to you. We can now give it a title and sort it all out and be super Oh, yeah, it's done. Yeah. And it is a bit of a turning tap on and off at certain times. But I guess we're lucky that there's two of us. So, the majority reading the tap is one way to sort of focus more on one than the other, Helen would take out the design consultancy side of the business that I would focus on the online side. And then, you know, look each other up to date with what was going on with the both the businesses and jump in and out and help. So

 

Tina:

 

I love that. And what are you most excited about now going forward?

 

Karen & Helen:

 

I think seeing other women succeed, and other women going through the same journey as what we are, it gives us hope that you know what, we can do this and we will do this, and it will happen in right time and keeps us moving forward.

 

Tina:

 

Yeah, we'll love it. Karen and Helen, thank you for being part of our world. We love you. Thank you so much for having us. Thank you for listening to this episode of her Empire Builder. If you loved it, please share it on Instagram and Facebook for your friends. And if you really want to deliver me smile, you can pop a review on iTunes. I'd love to hear from you. So if you have any questions, email me at podcast at Tina tower.com. And if you want to know more about what we do, head over to [email protected]. Now I truly hope this podcast gives you so much value and you can use it to dream big, plan well and take massive action in building your very own Empire. That's perfect. Just for you.

 

Tina:

 

Our next gorgeous member is Tara Solberg. Tara is one of the most understated, incredible just down to earth and humble women I have ever had the pleasure of working with talking to her you would probably have no idea just how exceptional she is in how much she's overcome to create the company that she has. But hopefully you'll be able to pick some of that up by our conversation today. So creative to her core and entrepreneurial in spirit. Tara Solberg is the founder and owner of both few and far and indigo love, two halves of one thriving business based on the beautiful south coast of New South Wales. Tara has built a multi layered business comprising of retail, wholesale and an online offering and one-off treasures and thoughtful home wares for which the brand is known which she has grown her traditional bricks and mortar business over 200% in the last year to multi multi millions. And along with this business, Tara is equally passionate about education and equipping fellow entrepreneurial women with the tools that they need to thrive in business which has led to the launch of trade winds, a collection of online courses and accompanying podcast series. And you can find [email protected] Today you and also few and far.com delay you if you want to see the most gorgeous home wares in the country. Here she is Tara selberg Hello, Tara, welcome to the podcast. Thanks, Tina. Thank you. It's always funny, like these episodes and going like I'm so used to talking to you all the time. It's like okay, now I'm going to ask you professional questions. Now you have been going for a long time with traditional business, and then now tacking on your online because you know, before you just didn't have enough on your plate, we'd love you. What caused you to look online?

 

Tara:

 

Well, definitely the freedom of online and I guess, being able to teach what I've already learned to other people. And I think a lot of it had to do with I listen to a podcast, or I'd actually heard an interview with you. And that kind of led me to think about that I'd never really actually considered online, I didn't really know how to do it. And I didn't know what I would actually teach, obviously, being very focused on bricks and mortar physical business. But then after listening to you, I kind of thought, hey, yes, no, there's definitely something here. It's something I really enjoy. And it's, you know, it's something that I could pursue and bring to that online space.

 

Tina:

 

And that's when you said to me, do you think I have anything to teach? And I'm like, oh, yeah, you've only just in a matter of a few years, managed to open multiple locations, wholesale retail, online and grow at a rapid rate of knots to have a multimillion-dollar business. I think you've got enough knowledge to go for it. And then so creating an online course, though, was something totally different for you, what's been the most surprising thing that you've learned?

 

Tara:

 

I'm probably actually putting that knowledge, like onto paper or not even onto paper, but actually kind of, expelling that knowledge and, working out how much I actually have within

me, and then I'm able to teach, even when you're sitting down and you're thinking about that initial process, mapping out your online costs, what are you going to include, all of a sudden when I sat down and I started to do that, all of those ideas just came pouring out and it all just came flooding in, in this beautiful order of how, everything would come to me or how things are meant to happen, definitely that amount of knowledge that I actually have inside was really surprising.

 

Tina:

 

So many things. And then also the fact that people actually wanted to pay me for that. Oh my god. You guys, Tara is the most hashtag humble as they get.

 

Tina:

 

So, with that, putting it all on there when because you're already a very experienced successful businesswoman, I find that one of the big limitations, which you know a lot of people wouldn't consider as limitations, but I find it's actually quite hard is going, you want to go from zero to 100 really quickly because you know, success and you're ready to be back at that start-up. Again, how did you avoid the overwhelm of going, Okay, I want to get in, I want to do live video, I want to do webinars, I want to start my podcast, I want to do all of my things that you have managed to do, because you're a powerhouse. But how did you like mentally avoid that overwhelming wanting to do everything all at once?

 

Tara:

 

I really had to prioritize, when it came to, when I had that initial idea of, Okay, I want to teach an online course, for people who want to build a retail business. I had that initial idea. And then I kind of got started on that. And I got working on that. And I got really excited about it. So, then that was when I started getting all of these other ideas for, courses that I could potentially do. But I guess, it wasn't until I actually sat down and worked out the content and how much of it there actually was that I realized, I really have to make some priority or set some priorities here. Because this is going to be a lot of work number one, but also, I have so much else going on. Definitely having to prioritize things and work out. Okay, I literally can't do everything because there aren't enough hours in the day. So, let's focus on this number one important thing, which is my, I guess, my main offering. And then once I've got this launched out, then I can work on those other smaller ideas while still working on our main business at the same time.

 

Tina:

 

I think that's something that you did really well was to kind of go, you know, what, if it's not going to get you a result, you're just not going to worry about it. There was no time for kind of doing anything fluffy, it was, do I need this? Yes. No. Is this going to bring me an immediate result? Yes. No, if yes, I'll do it. If no, it's gone.

 

Tara:

 

And it took me a lot longer as well, obviously, because I had to prioritize something like obviously, our main business as well. But I think it was a really rewarding process, though. And obviously, having to make time for it or being able to put aside time I found was really enjoyable as well.

 

Tina:

 

There are two questions that I want to ask you at the same time, no, this one first, what would be your advice for people who are currently running a traditional business and want to incorporate online in some way with online programs?

 

Tara:

 

I'd say definitely, you need to collate your knowledge and but not just your knowledge, when it comes to actually putting that knowledge together, work out what you're best at, and why your business is different, or what stands out about your business and what attracts people or draws people to your business and really focus on that, because that's the thing that you have to sell. So, our business, for example, we really focus on creating an experience and a customer journey through storytelling in our stores. So that is a big focus in our in my course in that online offering. So, really focusing on what you're best at and what point of difference you have in that market.

 

Tina:

 

how much help Have you got while trying to do both traditional business and online business? And you guys, Tara is laughing right now. I keep telling tower that she needs to get a BA. And she has not still a year later gone on. And I just think there's hard work. And then there, which I'm all a fan of hard work. But then there is ridiculous level of responsibility and undertaking. So, there's a preface to that.

 

Tara:

 

in terms of our main business, obviously, I have a lot of help there in terms of the positions that are involved in that business, new marketing, retail operations, all that kind of things. But when it comes to the online business, it's basically been me, myself and I even why, but I can't say I haven't had any help. I know my husband, Danny, he's really quite supportive of me. And so there have been a lot of times where he's taken the kids because we've got a four and a seven-year-old. So, he's taken the kids so that I can have you know, a few hours or a day or whatever it might be to work on the course and to finish things off. There's been lots of early mornings because all of my videos were filmed in the stores, which could only be done before the store opens. So, I was waking up and leaving at quarter to six every morning to film and everything. So yeah, I can't say I haven't had any help. Danny's really been a big help there. But in terms of putting, it all together. That's what I've done And I did hire somebody to actually create the videos. So, to film it, but other than that, it's um, yeah. And yeah, mainly been me. And then I've had somebody also helping a little bit just editing the copy and things like that.

 

Tina:

 

And how did you find the transition in going and having something that everything you've built is under the few and far brand, and then going, Okay, now I've got to step in and be Tara, how was that a difficult transition for you?

 

Tara:

 

I'm a little difficult. It's always been something that's been in the background where Danny and I've always kind of said, we need to make Tara the face of the brand. And I've never really stepped out and actually done that. So, I guess building this course has kind of forced me to do that. But it's been a really positive change. And it was something that we needed to and wanted to do. So that has enabled me to do that. And now I kind of just have to deal with the fact that I have to promote myself. But at the same time, through the business and everything, but yeah, it's been a little bit uncomfortable. But I'd have to say, I'm getting used to it. And I'm, you know, now if something or an opportunity comes to me, I'll I won't say no, I always I'll give it a go.

 

Tina:

 

I love that. I've got one last one. You recently did your first big launch You did it. I my usual advice is, you know, block off the week devote to it really connect with people, you ran yours from the floor of trade fair. But you got it done. And I loved your attitude, because it was very much look, there's, you've got so much going on in your bricks and mortar business that needs you, there's never going to be a perfect time. And so you really just went You know what, I'm just going to do it. And that is so incredible. But having so much different things going on and doing it like that and doing just as much as you could, what went really well, what was the thing that you were like, you know what this was definitely worth doing this part was there something that was more impactful, whether it be webinars or the live videos, what went well,

 

Tara:

 

the live videos were really good, because that's something that I never really do. Because I'm just not, I don't love being in front of the camera or all of the time, or I just need, let's just say I need a little bit of practice. But they were actually really, they actually went really well. And all of my I did, I actually had all of my social posts, and my Instagram posts and everything all organized, as well as my ATMs and things like that. So, I think all of the communication that I sent out, including the live videos all went really well, much better than I had expected. I was gaining new people on my mailing list every day; my Instagram followers were increasing. It was just amazing how all of that just came together to, gain this momentum that really pushed me through that time. I think that that that helped it to be really successful.

 

Tina:

 

I don't think I mean, it's amazing. And it's really cool. But of course, you've got that result, because you did put in the effort and you followed the plan, and you did everything. And I think of course it went really well.

 

Tara:

 

I have planned for at train fare, so that I could do so that I could make sure that I had a video of myself, you know, at the trade show and all that. Well, it

 

Tina:

 

actually, worked in your favour because it's the people that you're talking to. Are there so it all Yeah, yeah, it all worked off each other. Tara, thank you so much. We love being able to work with you and I can't wait to see the impact that trade winds make.

 

Tina:

 

Brianna Anzaldo runs one of my favourite companies. Her branding is just so cute. I implore you to look up Bamby media just so you can see what I'm talking about but with a bachelor's degree in music production from the Queensland Conservatorium of music and over 15 years of experience working in the audio industry, Breanna has always had an affinity for storytelling. After over a decade working exclusively as a songwriter. Brianna was looking for her next challenge and fell in love with podcast production. Six years later, and Brianna has grown her own podcast and video production agency Bambi media, with a fantastic team of creatives helping to launch produce and develop podcast for a Current roster of over 50 clients globally. Brianna's focus is always on creating meaningful stories and works closely with every client to ensure their messaging is on point. Branding is clear and their digital content is engaging, specializing in finding the fun in every project. That Brianna works on she's easily excitable and extremely driven, highly engaging digital content is key to a successful brand. And Breanna has the skills to deliver. And recently she has launched her online programs to complement her agency so that she can expand her reach with that as well. Here she is Brianna. Okay, good. Just Brianna. So, let's get straight on into it. Now you have a fabulous agency that is in hot demand. What made you get into online courses?

 

Brianna:

 

So, with my agency, there was only a small number of clients that we can work with. The bigger you go, the more people you have to hire all that sort of thing, which is great. And that side of the business is still doing that. But there is a whole level of people that we can't service that their budget doesn't fit where we fit. Yes. And so, for me, that's the market that I am wanting to help and target in the course area. So that's why I've decided to do the launches and the programs that are courses so that I can work with a different scope of clients in a more one to many models, and still have the agency side running along as well.

 

Tina:

 

which is such a great reason to get into it and a great strategy to have because there's so many people I mean, podcasting is just, we're on a podcast right now. It's pretty damn phenomenal. And it just continues I remember a couple years ago, someone saying, don't start a podcast podcasting saturated now. And it just continues to grow and grow and grow. And I don't think it's anywhere near stopping. And I actually think everyone, especially in close creation should have their own podcast. They need your course. No, well, thank you. So, what's been your experience with the journey? so far? Has it been different to when you started up the agency?

 

Brianna:

 

it's a completely different ballgame from starting an agency. Because when you start a program, or courses, firstly, there's a whole bunch of tech that you need to learn, work out and deliver. If you're wanting to deliver really good quality content, then you have to have a certain level of tech and a platform that works. How do I upload these things? Where do I put them? How do I make it easy for people to tick things off and understand what they're doing and that sort of thing. So that area is a completely different side. And also, super fun to, to work within as well. I'm certainly the type of person that's very curious about the tech and how things work and how to make something feel better for the customer. So that side of things has been really interesting to actually develop and what feels good to me.

 

Tina:

 

I mean, I would, if I had like my dream day, I would sit on kajabi and Canva all day, every day. just creating stuff.

 

Brianna:

 

I can I make this cuter, or how can I make it but you know what little thing can I get them to do that, you know, makes them excited about the next thing that's coming. So, the thing, it's all about that journey for me. I love it.

 

Tina:

 

Which your graphics I think are like my favourite branding ever in terms of cuteness and funkiness. And it's just so good. So, what are your big goals that you have with your online programs?

 

Brianna:

 

The big goal is to make some money, which will be good, you know, make a decent chunk, I would say probably about $400,000, for seeing a specific number, I think what do you look at what we make in an agency's perspective from that side? And then also, the core side? That's about the amount of money that I feel like would work pretty well to support either. Yeah, so that is a goal for me, certainly, from a money perspective is to get to that point. Yes. And then it is to basically help as many people as we can to actually get their shows off the ground, and be consistent with them, not just start them, and then do it for a little while

and then realize that it's a bit of work and then stop doing it. A big goal for me is to get people that understand. Yes, there can be some challenges when you set it up. But the biggest challenge is actually keeping it going. Yes.

 

Tina:

 

That's the consistency. That's the hard part and going how quickly it comes around to have to record again. You're like what? Oh, yeah, already? Yes, I'll just record something we released in an hour.

 

Brianna:

 

Exactly. So, I think that's one of the biggest things for me because podcasting as a media I have not seen anything that works as well as it does from a marketing perspective for your business. Yes, me too. But supporting people to realize that you've got to be consistent with it and stay with it.

 

Tina:

 

That would be a big deal. And so, you recently just did your first like proper launch? What was the most surprising thing for you throughout that? I think how easy it was, yes, weirdly.

 

Brianna:

 

because it was so aligned to who I am as a person. And it was something that people wanted. So, to me, it actually was easy. It was easy for me to talk about it easy for me to promote it. easy for me to feel good about it. Because I knew that people wanted it. And that showed because people joined in that day, you know, you're doing the right thing. It's really, it's really been very fun. So, there's more things.

 

Tina:

 

I feel the same. Like when I hear everyone talking about super stressful launch time. And like I actually, I love the energy of a launch like I love. It's kind of like game day, you know, you do all this training, all these background things, all everything in the offseason. And then finally, you get to, do your thing. Yes, exactly. Look at me, everybody. Look at Raven just unleashed on the world. All right, let's get some traction, and let's get some momentum. And let's get some things happening here.

 

Brianna:

 

That's fine. And then just see, because you will quickly know if it's going to work or it's not going to work. Yeah. Yeah. And that's the best way to actually yeah, roll with it.

 

Tina:

 

Totally. And last question, what do you love most about being part of her Empire Builder?

 

Brianna:

 

The connections, the connections more than anything else, for me has been really, really great. There's been a lot of women in there that I've met. And especially for our industry, because lots of people are interested in podcasting. And they don't know a lot about it. But the connections, and the people we've met have made it quiet, quite lovely.

 

Tina:

 

It's one of my favourite things is seeing how many members do business with other members and even just cheering each other on? Like I said it last week in our in our life, we're going whenever anyone launches a podcast, or is doing their own launch are sharing things on social media, and all the comments underneath like, other members cheering each other on. And I'm like, yes,

 

Brianna:

 

Exactly. Right. Yes. And I think when you've got a when you've got a price bracket, like you do. So that's kind of necessary, because it gets people in that are at a certain point that are willing to invest in a certain amount of things. And then it means that the connections that you're making from within that make sense?

 

Tina:

 

it is totally, I always thought about that, from a strategic point of view. And going It is, it is from a strategic point of view, so that you can get that calibre in there and get the women that are really going to that next level, not having a side hustle not having a hobby, but going you know what I mean, he had to do some serious business and make a big impact. And I'm going for it.

 

Brianna:

 

Exactly. And the one other thing I'll say about networks in the in that as well is at no point has it been pushy, either. Like the women in there are not pushy in what they are selling or who they are, or that sort of thing. That connection feels really real. And no one's on top of each other or trying to sell themselves which they might allow. They're not allowed. They're not allowed that people would still you know, to try and do.

 

Tina:

 

Oh, you're amazing. We love having you. Thank you, Brianna. And look, Brianna up all her details are in the show notes. You had them all in my intro there as well. Thanks for Brianna. Thank you. Bye.

 

Tina:

 

Our final member interview for today is with the gorgeous Karen and Helen the dynamic duo the partnership that has lasted longer than most marriages. And I say that Karen and Helen are just gorgeous. And it's so funny. They started their design business after graduating from full time study at the Design Centre in LA and more when they first met so they've been doing business and life together for a really long time. They've worked on amazing big projects like cruise ships for Carnival, Australia. They've done some incredible commercial construction, some residential and everything in between and so they've had over 25 years of experience in the design and construction industry. they've written lots of articles for various magazines and media. And now they have set up and host their regular live chat session called conversations with the designers where they invite guest experts within them in free to chat about various topics of interest along with tips and advice. And they have put together their new online course, which helps people to achieve fabulous results with their new builds and renovations. Here is Karen and Helen. All right, Helen and Karen, welcome. So happy to have you here with us. Thank you for having us, Tina. Yeah, reason I wanted to get you on was I wanted to ask you about live video. Because when you started in via builders, that I was like, you got to put your face out there, you've got to get known. You were like a flattener.

 

Tina:

 

Now, you couldn't be more opposite. Yeah. Can you tell me?

 

Karen & Helen:

 

Gosh, it took us probably a good 18 months to have the confidence. And even then, when we did it, after much persuasion by yourself, Tina.

 

Putting deadlines, you have to have this done. Otherwise, I'm going to just chase you with a phone, we're just, oh, my God, did you say to me, you have to do what we have to

do. So partly that, and we thought in the end, we thought this is ridiculous. Our first one I think took us 1000 takes and yeah, the two minutes. So critical of ourselves. And I think that's the bit that we had to get over. Because you see people out there doing it. And you can't help it you do. We are judgmental people like as much as you'd like to think we're not. There is a certain part of you that will judge people, but at the end of the day, you look at them and you go well, good on you. You're out there, you're doing it you know you're better than me because too scared to do that stuff.

 

I think why don't you think Helen, I think for us was that moment that Tina's use it to us. Stop thinking about yourself. Like you've gotten a lot of expertise and knowledge to get out there. And you've got to think about what your talents what you're giving away and what people benefit from that. So that twist that term in and oh, okay, let's think of it that way. And not be worried about how you look or how we sound? Maybe,

 

Tina:

 

Well, that was always the surprising thing for me was like you have worked together for such a long time and have such a great rapport with one another, and You're hilarious that I

going, you need to just hit record on that. But for some reason, it became so different when there was a camera there than when you were just on your own. But now you can do that. What? What has been some of those things that you have learned whether it's to calm yourself? Or to get more natural? Do you think it's just practice? Or are there certain things that you've done to enable to not trip each other up by bursting out laughing halfway through? And like, how have you got good at it now?

 

Karen & Helen:

 

I guess it's some practice, really, just the more you do it, the easier it becomes Yes. And the less stressful it becomes; you still get a little bit nervous. And now we don't really care so much if we do trip up and laugh or giggle or fumble over your words, because a lot of it you can edit if it's pre-recorded, but the lives you know, we do, you know, we do stumble or whatever. And we'll just laugh at ourselves and figure that everyone else is out there is going to hopefully laugh with us instead of at us. Maybe a little bit of errors.

 

one thing we do as we're going into a live though is we do have a laugh like we are we do. We've had a lot of dialogue in our head. And we say you know this little funny little thing to ourselves. And it just definitely relaxes us and relaxes our faces and brightens your eyes because you've had that little laugh before we go on. So, it's just kind of be a bit light hearted and not so serious. Because that's who we are. We're not so serious. So

 

Tina:

 

crack a joke. And how's it been going? Because you have been going for over 20 years now. Right? Yes, yeah. And so, to go from something that you were so good at and so comfortable in to then this whole unknown world of online. How has that been? It's been amazing.

 

Karen & Helen:

 

It was a little bit daunting at first. It was really can our business take that on? Is that being that feasible for you? No service base design draft business, but it's been fantastic and what we've learned along with you throughout these last couple of years, it's just yet it's been invigorating. I guess it's quite a good thing to say. It's not just a sidearm to the business. It's like having two businesses.

 

Tina:

 

because a lot of people do. it is, I totally agree with you and going, it is almost like having the two different businesses, how have you handled that time, you go, you know, you're so excited about online things, and you want to work with that, but you online are getting started. So, you're still having to pay the bills with the bricks and mortar and, and balancing those two together? Have you got a strategy with how you do that? Are your kind 

 

Tina:

 

because a lot of people do. it is, I totally agree with you and going, it is almost like having the two different businesses, how have you handled that time, you go, you know, you're so excited about online things, and you want to work with that, but you online are getting started. So, you're still having to pay the bills with the bricks and mortar and, and balancing those two together? Have you got a strategy with how you do that? Are your kind of turn the tap on and off as you need?

 

Karen & Helen:

I Guess Initally, it was quite overwhelming. Because that's why, it took's so long to actually mmake it happen. we had all the content, we had all the written ready to go. But there were so many components pulling it all together. And i think for us, too. were perfectionist with what we do. we give so much to our clients, we always go above and beyond. And we found that made it quite hard to do both as we like to do. So without compromising our clients. Its not going to be perfect first time around, were not going to get it all right, we will improve on it over time. that allowed us to move forward. We were very lucky. I shouldnt say lucky. The first lot of lockdown freaked alot of people out, so we were lucky to get a break. And we had work. Some of the new clients put things on hold, Because no one new what was happening. We went right herre's an opportunity. Lets really get stuck in, kill some time, get it all done. who knows how long this will take. So that helped alot. Then all the clients came back again. Then we were in the same situation of oh my god. Hhow are we going to serve our clients again.

We had to batch we had to play? Yes, super organized. And batching. Thanks to you. Now, we can now give it a title and sort it all out and be super Oh, it's done. Yes. And it is a bit of a turning tap on and off at certain times. But I guess we're lucky that there's two of us. So, the majority reading attack is when we're sort of focused more on one than the other. Helen takes out the design consultancy side of the business that I will focus on the online side and then, you know, look each other up to date with what was going on with the both of these businesses and jump in and out and help. So, I love that. And what are you most excited about now going forward?

 

I think seeing other women succeed, and other women going through the same journey as what we are it gives us hope that you know what we can do this and we will do this and it will happen in right time and keeps us moving forward.

 

Tina:

 

it will love it. Karen and Helen, thank you for being part of our world. We love you. Thank you so much for having us. Thank you for listening to this episode of her Empire Builder. If you loved it, please share it on Instagram and Facebook for your friends. And if you really want to deliver me smile, you can pop a review on iTunes. I'd love to hear from you. So, if you have any questions, email me at the podcast at Tina tower.com. And if you want to know more about what we do, head over to tinatower.com. Now I truly hope this podcast gives you so much value and you can use it to dream big, plan well and take massive action in building your very own Empire. That's perfect. Just for you