Tina Tower
Hello, I'm Tina Tower, and you're listening to her Empire Builder. For my first decade of business I thought grinding and hustling and working harder than everyone else was my path to success. It was pretty successful by a lot of measures, but it led to burnout and adrenal fatigue. Then when I travelled around the world on my family gap year, I discovered the simplicity and the reach of online business, and I completely fell in love. You have so much knowledge and expertise that's within, and I want to help you to package that, so you can also help to lift others up. So how do you build a thriving million dollar business based on everything that's in your mind? This is her Empire Builder, the podcast.

Tina Tower
Hello, and welcome to Episode 71 of her Empire Builder. So I know that a lot of people that I talk to, I talk extensively about video. We know the value in video, I think everyone on their homepage should have a video. Everyone on their sales page should have a video, we should be doing a lot of video online. Video is awesome right now. It's the quickest way that you can create a connection with someone, that you can form trust, that you can show people who you are in a really really short amount of time, that you just can't do with text, no matter how good the copy is. And so today I have on, Rebecca Saunders and the reason that I got Rebecca was a couple of the clients that I have at the moment, that we're creating online courses for and their new websites, have used her and when I got their videos back and went oh my gosh, these are beautiful. For me, I'm a DIY'er. I think my tight arse days are still there from the beginning of business. And you know I never thought that I should spend or could spend the budget on creating a really great polished professional video, but if that's in line with your brand, and you're looking to step that up and you're working with companies, in corporates and in different things where having high quality video is going to make a really tangible difference, whether you're doing DIY or whether you're doing professional videos, this episode will be so helpful for you. So the different things that we're covering, we're talking about the equipment that you need, the lighting that you need, how to get more confidence, the types of things you should cover in an introduction, video, all of the different things so that by the end of this episode, you feel like whether you're going to DIY you know exactly what to do and how to do it. And if you're going to hire a professional, then you know the right questions to ask to get the result that you need and the look and feel that you're going to need to build your business. So Rebecca Saunders is who I'm interviewing today. She's a video expert, a visual impact. Video strategist and entrepreneur with a passion for building brands with visual impact, she does consulting workshops, speaking Video Production Services, obviously, and works with a client to build online visibility, stay relevant and this is what I like to drive ROI. She moved to Australia in 2012 and built a nationwide production company, Deli Agency, opened a bespoke film studio 'The Pyrmont Studio' and launched an online video training platform 'Vlog School', which sounds amazing and we're going to talk about that in our conversation as well. So check that one out. If you feel like you want some direction in doing video, 'Vlog School' sounds incredible. She has a team of ninja videographers behind her, regularly works with individuals, not for profits and large organisations and creates video content to drive impact. So let's get straight into it. Get something ready to take some notes and I would love if you end up creating a video after hearing this, stick it on Instagram Stories or Facebook and tag me in it, so that I can see the result of you taking that deep breath, filming that video that you think you need to film or that I know you need to film and getting that on out there. I would love to see it and give you a round of applause there as well. Alright, enjoy this interview with Rebecca Saunders.

Tina Tower
Hello. So welcome Rebecca Saunders to her Empire Builder. It's so .... So I've started that like all in my mouth. Welcome. It's great to have you here.

Rebecca Saunders
Thank you

Tina Tower
Talk about a smoothie intro, see many podcasters would edit that out, not me. No.

Tina Tower
So tell me what you do and why you do it.

Rebecca Saunders
So what I do I build businesses with visual impact. Why do I do that?

Tina Tower
I love that as a description.

Rebecca Saunders
Thank you.

Rebecca Saunders
I do it because video is such an incredible platform that's under utilised by a lot of businesses. So, for me, it's around building confidence, building connection, and building collaboration. And it takes all three of those boxes. And really, that's essentially what we do in a nutshell. We work with individuals all the way through to large corporates. I'm a big believer in the fact that we shouldn't be producing cookie cutter content. And what I mean by that is there's a lot of productions out there or individuals that will create the same look and feel on every single client. We're big believers that as no two people are the same, No two videos should be either.

Tina Tower
And so we're going to cover all of that, in today's conversation, because like I want to talk about, getting the confidence, how you get connection, collaboration, all of those sorts of things because I totally agree with you, which is why I asked you on here. I think video is one of the most important tools that we have have in terms of promoting our business, cause when we're building websites for people, I know that you get a higher conversion on a sales page that has a video on it. That's under 60 seconds. And one of the best things to do is social media videos, all of that sort of thing to form that connection. But the first thing I want to ask you is because when I talk to people about video, for a lot of people, they've never filmed themselves before and so they can get a lot in their head, of going well I don't know if I like the way I look. "I don't know if I like the way I sound". "I don't know whether" you know, all of the things, reasons why you would get that too, when people come to you that find it really difficult to step into that space. How do you help people through that?

Rebecca Saunders
Oh, that's an interesting one because it's twofold for me, because I have the same fear. So I'll put that into perspective. Like we create videos and we've been creating videos for ourselves. I've been video blogging in the studio and in front of big camera since we started probably six or seven years ago now, but my social media Guru is going get on Facebook Live. Come on, get on live. Yeah. And it's something that I shy away from almost every single day. In fact, my friends in the other room now not just because we're doing this recording, but because I'm pretty sure I should have text me going when you going live?

Tina Tower
Every day?

Rebecca Saunders
No, at the moment I'm doing once a week. Yeah, you to build up to it. And I think that's really why I'm sharing that story that we're all human. You know, we do this all the time, as professionals but there's always going to be an element of what you do that scares you. I think for me, getting someone into the studio space or in front of a professional camera, it's a lot easier in some ways than recording content yourself. Yeah. For several reasons. One, you're not constantly concerned with how you look when you're self recording. Most people are either using their laptop where you can see yourself back, they're using their phone, we can see yourself back and the eye lines are all wrong and eye lines are all wrong because you're looking at yourself rather than at the camera. That in itself causes you to be really self conscious. But nobody likes hearing themselves speak, let alone seeing themselves in moving image. So really it's that I want to take people through creating maybe a series. So minimum of four videos here in the studio to get started, because that gives them content to release either once a week or once a month. Yeah, it gives them the confidence just to then get that out. Once it's polished, you know, with your branding, and it looks nice with music. It almost takes away that ..Oh, actually, it's not so bad feel that everyone content.

Rebecca Saunders
So that's really the starting point. For me,

Tina Tower
So do you have a technique or anything that you do, so say I've come into the studio and then You're about to hit record and my heart's beating out of my chest and I've gone bright red, and I'm starting to sweat profusely. Yeah. How do you help me through that?

Rebecca Saunders
Shake it out, shake it out. I think as we've progressed, and for the listeners, litening to this, we've got a full film studio in Pyrmont. So when I'm talking about getting them in the studio, it's because we've got the privilege of having a White site studio at our fingertips. And so

Tina Tower
I wish I had that in my office. It's beautiful.

Rebecca Saunders
You're welcome, anytime. So I think there's two ways in terms of camera confidence, because you'll get one where you're looking down the barrel of the lens. Yeah. And one you'll get that we call interview style. Interview styles can be a lot more relaxed because they can really start having a conversation with the other person and really start drawing out messages in a conversational manner. Where as looking down the barrel of the lens takes a bit of practice.

Tina Tower
Yeah, It's intense.

Rebecca Saunders
Yeah. You know, what we have learned, particularly since having the studio for the last 18 months, even with the biggest of keynote speakers, that get on the biggest of stages, in front of the biggest of audiences, if you're not prepared, when they're in the studio, the whole thing can go to toffee. So, really, I like to work with all of our clients in terms of scripting and planning their content. Because once you've got that scripted and you're reading from the teleprompter, it just flows and yeah, even improves the tone of voice, so that's where for me, pre production strategy is so much more important sometimes, or almost every time then the production itself.

Tina Tower
So what sort of things should people prepare? Do you think before they are recording a video?

Rebecca Saunders
Definitely. What Are we recording and about? and Why? Who are we talking to? What are we talking about? Why and who we talking to? If you're gonna go off the cuff? Yeah, practice makes perfect right. I would have between three to six bullet points to talk through

Tina Tower
That's the way I do mine, I actually we differ on that I can't stand teleprompters. And I think it takes a really, it takes a skill to be able to read it off a teleprompter without it being or sounding like it's being read. I like the natural a little bit more, but in saying that I always have my dot points, the points that you're going to hit, which I think is super important otherwise you're just wasting so much time in going, you know, I always do 'one take Tina', is my videos, but I know a lot of people they'll start and they'll stumble like I did when we first hit record on this podcast episode. And go ughh, we'll go back and we'll do it again. And so if you're going to do that you've got to practice and practice to get it perfect the first time

Rebecca Saunders
Agh I think you do need to, but also everyone's human, right? at the beginning, you're human and so if that's the style that you want to be known for, and that's a connection point that people have with you yeah. I am a fan of sending video emails, yes, And I learned how to do the short snippets of video pieces when, you know, probably four years ago when I was really heavily into Snapchat and just nailing that 15 second, you know, sound bites and top tips and that kind of thing. Yeah. One of my clients, I think it was maybe 12 months ago said, I'd love it. I'm going to start doing the video messages to my clients, this will be fantastic. And then she called me up and she said, so I stumbled on the first time, and it was almost perfect, but I stumbled on a little bit. And so I had to re record it. And these platforms don't enable you to save as you go up. But an hour later, I still haven't nailed it. So I think that's a big lesson there in terms of, you know, just go with it. You know, sometimes it's okay to be rough and ready. Yeah, othertimes it's not but sometimes it is.

Rebecca Saunders
Yeah, yeah. Perfect. And so if someone is making my one of my favourite videos that I think everyone should have is a homepage video. Is it is a short 62 second or two minute video on the homepage and kind of introducing themselves and what they're about. And I imagine you do a lot of those looking at the people that you work with, what are the sorts of elements that people should have in a kind of the one video that you think everyone must have for their business?

Rebecca Saunders
Okay, in terms of the content, yes. Who you are, what you do, why you do it? And what's the value for your own client? Yeah, it doesn't have to necessarily be in that order. I think it can change up depending on who you are and what you're talking about. But those would be the key things people need to know. You know, who you are, for starters, and start building that connection with you. And they want to know what benefit is going to be to them. So really, it shouldn't necessarily be about you actually should be talking to the clients pain points. And addressing those. And I think regardless of which style you go for in terms of what your homepage video looks like, the key content is the same in both, Yeah, for sure.

Tina Tower
Have you got like? is there people that you think people should look at as sources of inspiration for really great videos?

Rebecca Saunders
Ohh no, I don't really like this question.

Tina Tower
Because you don't want them to look like everybody else's.

Tina Tower
See, I know the opposite. Like I go, if there's someone that I would look at, to go, who not to video like that, I'd always pick Gary Vee, because he's Gary Vee, and no one should do that except Gary Vee

Rebecca Saunders
No one should pick that. I think, you know, there's people that got into their own groove and their own style. I think, you know, I follow a lot of female entrepreneur groups to understand what they're doing. And I think if you start looking at maybe some of the work that Amanda Stevens does, or Grace Lever, they're really consistent in their content. Yeah. But also, you know, they're 5-6-7 years into their video journey. So, whilst I look and go, you know, they're nailing that piece in terms of consistency or content, but they've built the brands along the way to do it. So anyone that's just starting out, you know, if I put a $5,000 price point on a homepage video, and you're not even at that stage, and you're just starting out in your business, that's too much, but that could be what you've given me as a reference point. So I have to then have those conversations around what's possible and what goes into a production and where does that money come from? And I think if you start to think I want to be like that person, I want to have content like that, you're missing two things. When you start talking that way you're missing where are they actually out in the video journey? Yeah, they actually are in the video spend because they're very big factors

Tina Tower
Completely, and so to kind of go deeper into that part, there's a lot of people you know, when they're starting out that can't afford to get their videos done professionally, but what is the main difference in going you know, people are looking at where to allocate resources. In the DIY to into getting it done professionally.

Rebecca Saunders
So you've got where you don't know exactly what to do and you can actually go down the route of some freelancers that might be in the same boat as this. Yeah. So I think there's a whole piece that we can come back to in terms of finding the right person for you when you do go pro. But I would say number one, if you're going to do DIY is to get some training. Yeah. Even if it's, you know, and short course, like one of ours is DIY video masterclass. You know, it's a short chunk piece where we actually walk you through all of the kit and all of the editing as though you were a professional. Which has been really fantastic. I'll link to that in the show notes. That'd be really good. That would be awesome. Thank you. And the reason we did that was because we don't, I saw a lot of wasted time and I'm sure you've seen this in your networks. Through your clients as well, if people just going How do I do this? And what do I do? And if you tried this platform and does this work, and I've tried this, but, and the list goes on and on, and it's always going to be a new platform to try. So for me, I would recommend if you're just starting out to get training in something that's going to take you the long way, the long haul gonna be into video. We always teach in Adobe Premiere Pro. Yes, it does have a cost factor to it. But once you're on it, it's going to keep it's going to last you from your simple DIY Talking Heads, all the way through to whatever production you or someone that you employ or contract later on. Yeah, it's gonna save you time in the long run. So and I think in terms of DIY stuff in terms of kit, if you're doing it on your phone, always invest in a good tripod and a good microphone.

Tina Tower
Yeah. Yeah. Is there one that you would recommend? I use the road lapel mic?

Rebecca Saunders
Yeah, we use the road lapel when using Yeah, also use the bento tripod, I'll send you a link to it as well. I love it because it's it's a duro selfie stick as well. I never used as a selfie stick but just put it out there. It adjusts in height a lot. Great for doing lots of stuff.

Tina Tower
Yeah I really need that I've only got a little short tripod and I could never be bothered setting up my old really big one. And so, every Monday I do a 10 o'clock coffee and coaching session and I go live similtaneioulsy on Facebook and Instagram. So Facebook's on my desktop and Instagram is supposed to be on the phone next to it on a tripod and at the moment I'm using a stack of books, very professional.

Rebecca Saunders
It doesn't matter what the setup is behind the scenes if it works for you, and you've got the look right? Yeah.

Tina Tower
Yeah, that's it. Um, and so staying on the DIY stuff first. With equipment like doing that as the basic setup, which I think is great as an entry point for people that You know, don't have the thousands of dollars to invest in and I think that's better than not having anything at all. Then talk to me about lighting. Because I have big debates with people about lighting with like those ring lights that make the the lights in here, like your peoples and you look at look like a little bit of a gremlin. What what are your recommendations on lighting? Oh, if you're doing it on a budget?

Rebecca Saunders
Look, to be honest, I wouldn't probably invest in any of those doing on a budget. I'd pick a well lit room. Yeah and a LED or strip light. I mean, you don't want a like getting directly the top of your head. So you want to find a position where you haven't got a lot of shadows over your face. I think if you're to start investing in lighting, like you I'm not a fan of the circle lights. The next step up from that really is to do your three step lighting system and unless you've got the space and unless you've got the ability to be able to and no one actually has visibility to I don't think to set the lights up in different spaces sit down record a bit check it and move the lights accordingly

Rebecca Saunders
you know, no

Tina Tower
I was watching an Instagram story of someone the other day who was setting up their their three lights at home in doing that and what a stuff around, it was

Rebecca Saunders
by the time you set it all up

Tina Tower
Setting and boarding things up, I was like oh my gosh, this looks like a nightmare.

Rebecca Saunders
Yeah, yeah. Yeah. Which I think is why, you know, I don't recommend it because it will just add to the stress if you're already stressed about being in front of camera and doing it. Don't stress yourself out more by doing unnecessary things at the beginning

Tina Tower
Yeah just some beautiful natural light, yep that's great advice. So then if people are like, you know what I've done that the DIY thing I'm really happy but I'm ready to step it up to the next level of professionalism because you know, if I use Amanda Stevens as an example like some of her videos are the Most Beautiful videos, they're just next level in terms of professionalism, all of the different angles, all the things like I know, actually, I don't know if that's on there or not. Last time I spoke to her she was telling me she was getting drone filming done to like, follow her along the cliff and all of this stuff and I'm going that's really extravagant for a four minute video, but it's what she trades on and how she gets a lot. So Amanda Stevens for people that don't know, he's probably one of Australia's top speakers. And so, yeah, that works really well with that. So someone's wanting to kind of step into that. What should people look for in terms of knowing what sort of company and if they have the actual credibility, knowledge, everything to deliver on that?

Rebecca Saunders
Okay, so this is a bit of a minefield Yeah. And so try and follow me as I try and navigate it with you. So as as an industry the video space is vast, it's Vast from the perspective of because technology has evolved so much in the last five years that alone 10 years alone. last five. Yeah. Every Tom, Dick and Harry knows someone that can do video production, right? Whether it's a camera that you pick up, whether it's someone that, you know, just out of film school or not even out of film school, they've never even been to film school. They're self taught. And so, if I take this question based on conversations I've had with previous, you know, previous conversations I've had with clients or had with people that have experienced bad productions, because these are the be the red flags that start to show if you know what you're looking for. So I spoke to somebody who actually only ever talked to their videographer via email, they couldn't get hold of them via phone. There was no, you what Yes, they will onsite during the day, but it was the conversation was never a conversation, it was very much just an email chain. And so if you can't speak to the person and they don't take the time to get to know, you, your brand and why you're making the video, they're not the right person for you. Yeah so just stay clear of those

Rebecca Saunders
So from a confidence and comfort perspective. I've spoken to people that you know, almost feel rushed into the room, you know, they rushed into I can do that for you. So, let's do that next week. And we can just make it happen. Yeah, if you don't feel comfortable about what you're delivering, because again, they haven't taken the time to run through that with you. Yeah, then you're not your right person either. I think for me, a big thing is around brand and understanding your message you need to as a videographer, as a video expert, you need to be invested in your clients brand, as much as you know, as much as they are. We are creating content for them so that you can really sell that story. On through the medium. So conversations about your brand should be first, they should be able to help you with scripting. They should be able to give you guidance on where to film. So that's really from a starting point. I guess from a budget perspective. Again, it varies because, like with any industry, when there's people coming in at different levels, there's actually no benchmark as to

Tina Tower
Yeah. I know when I asked Amanda what her video cost her, I nearly fell over.

Rebecca Saunders
and we almost took five figures.

Tina Tower
Very high.

Rebecca Saunders
Yeah. Yeah. People dont understand that so,

Tina Tower
But if you talk about what goes into it, and it's a lot that goes into it. And from a return point of view, she would say 100% there is definitely a return point of view from there. Yeah,

Rebecca Saunders
Yeah the return point is there, so they're really.. if you're going to, okay, if you're going to do a homepage video. Yeah, and you have lots of bells and whistles and moving parts, then, you know, realistically, you're looking at spending in different locations, setups and all that kind of creativity to it. The minimum you're looking at spending is $5,000. Minimum. And so you've just got to be able to know that, okay, if that's, that's the quality from a professional perspective, then you're going to get the whole suite of strategy through to pre production, production, post production, and help with the amplification, you'll get the whole service. Or at least you should,

Tina Tower
yeah, right.

Rebecca Saunders
That's really the nature of the bigger guys. I think it's important at the beginning to understand time frames. Yeah. I think a lot of people have been tripped up with filming something and they're not getting it back within a reasonable timeframe. You're haven't necessarily got the product they want because the briefing process hasn't been right Yeah, so they're the things that should all be done before you even you know, that timeline especially should be in place before you.

Tina Tower
Yeah, yeah. And so who's the typical person that would come to you?

Rebecca Saunders
Um, look typical person for stuff in the studio. We've got two ways of using the studio. We run what we call video and go days which we run so you can come in and film pieces to camera against a white background with the team. If you're sort of in and out, it's kinda like the click and collect of videos, how we're sort of describing it. First in Best Dressed you book a session, rock up with your script or rock up with what you want to say. We record it, edit it and you leave with it in the hour. You know that? amazing,Yeah. What is the small business owner wanting their 60 second 'This is me' video on the cheap. It's also your franchisee manager. Yeah, you know, Managing Director of an organisation sending out regular coms to their networks, it could be a thought leader. So my mentor, Janine Garner comes in and does a bulk of thought leadership pieces in one go. So that she's got them done. And they're organised or someone that's wanting to create an online course. We get together and we film that stuff. So that's everything that happens in the studio. Outside of that we tend to work with medium to large organisations, on client case studies, promotional content, and event highlights.

Tina Tower
Yeah, nice. Okay, so there all my specific video questions, now I kinda want to pivot into the business side of things, you've mentioned before, you've got your online courses, and then you've got your service based business as well, which is something obviously I am very passionate about. So how long have you been doing what you're doing? You said six years.

Rebecca Saunders
We've been almost seven. Yeah,

Tina Tower
yeah. What's the evolution of that? been through the business and how it's changed and adapted throughout that time.

Rebecca Saunders
Well, what started out with a lot of corporate video content and dare I say it big, fun budgets, yeah. As Technology has progressed and again, the industry has been. I think I use the word cannibalised might be a little bit too strong. But, you know, as that's all split apart, budgets have changed and the way people are approached video has changed. So then we've had to adapt as a production company. What started off as being bespoke content to everyone has then started we've got set packages. So our packages get used across small businesses, startups, entrepreneur, larger organisations. Because we're really clear on how we deliver our content. You get the same service with us. Whether you're

Tina Tower
right i mean i look at a lot of service based businesses and go away you can package that's that's where it works because it sets expectations as well I do think otherwise it's it's a really scary thing for people if dont have set packages and you're like, Okay, what's this going to end up costing me by the end and all of that sort of thing. So that's great.

Rebecca Saunders
Yeah, you need to know where those add ons are going to be, any hidden. 'Oh, and by the way, I'm going to invoice you this extra money because we did something you weren't aware of and I'm going to charge you for it. Yeah. That then grew into us launching what was two years ago Vlog school. And so Vlog school was a nine module course taking you all the way from strategy and planning all the way through to filming and production.

Rebecca Saunders
Big meaty, nine module like 90 hours worth of content,

Tina Tower
90 hours, you had 10 hours of content for a module

Rebecca Saunders
90 videos sorry, nine hours of content. Yeah.

Rebecca Saunders
which we've now revamped into our four new courses. Okay, at this point, it says one so the DIY video master class is just the filming and production section of my content plan will be the strategy and the planning pieces, so do need to do it all at once, and that's a great idea. Yeah, that's how we've progressed it.

Tina Tower
And so that happened because the feedback you got, and people were getting to the end, because there was just so much or because a lot of people that listen to this will be really interested in that from an online course point of view in terms of content planning.

Rebecca Saunders
Yeah, they wanted it to be in smaller bite sized chunks. Yeah, um, I was very much of the opinion that I didn't want to be necessarily hands on. Also, I know there's people that you know, do intakes, and then our own lives on it, all that kind of thing.

Rebecca Saunders
I don't have the structure in my schedule to be able to do that.

Tina Tower
To do a big launch. Yeah. So yours are all on Evergreen? They're just available

Rebecca Saunders
Yeah, we're gonna move those into evergreen. And I think that's something that both my clients that went through vlog school. Not many of them came on board to do any of the lives anyway. Yeah. Which was, you know, maybe that's a sign of great content, maybe that's a sign of they were just doing too much and they got it. I don't I don't know. So it's evolved for them and it's evolved for us.

Tina Tower
Yeah. Great, literally perspective. And so what do you see kind of looking into the next five to 10 years for the video industry?

Rebecca Saunders
Hmm, I think there's a big space for education. Me personally, I have, we've rebranded from an agency into a personal brand over the last six months.

Tina Tower
And why have you made that decision?

Rebecca Saunders
because I was running at the time 'Daily Agency' So my big production company, yeah, I'd launched the Vlog school is a separate brand. And I'd launched and we've got the studio under another separate brand. And for me, trying to manage three brands was just too hard. And people coming to me they were coming to me and my name and it was, you know, go see Bec, you know, Go see Rebecca was the converations that were happening. Yeah, so we consolidated it all so that now we have the package video services, the bespoke services and then consulting. I think that's where we're going well, it is where we're going to go. I want to be able to help people on maybe a half an hour or an hour chunks of time, when they're just starting out or wanting to put together a video brief whether they are a small guy that's never done video before or a marketing manager inside an organisation being told they need to do a video brief but having never done one before. I want to be on hand to manage to help you go through that but manage that production if you need me to.

Tina Tower
Yeah, so good. I love that. That's that's like the advice that I give to people. So that's so good.

Tina Tower
Alrighty, so the last thing I like to do is just like a couple of little questions, because they interest me.. so if you had a theme song of your life, what is the theme song of your life? Do yo have one?

Rebecca Saunders
I'm gonna have to say "it's my life"

Tina Tower
like ... 'It's my life' by Bon Jovi? Oh yeah, that's always fun.

Rebecca Saunders
Yeah, I can't remember the title of the song. That's all. I never know. Yeah It's called 'it's my life'. Yeah, that would be my theme song

Tina Tower
Good theme song. Good theme song. Um, and now you mentioned Janine before but who's your business idol?

Rebecca Saunders
Ooh.

Tina Tower
Is there someone in video that you look up to for inspiration?

Rebecca Saunders
No, no, I don't tend to look

Tina Tower
like quote 'I am the inspiration'

Rebecca Saunders
I don't tend to look I think I'm a bit of a interesting character. I don't like to research my clients businesses before I meet them and talk to them. Because more often than not, I walk into a meeting and they go, we hate what we've got. Right? Yeah. Um, so I've always just gone about that. And I've done it my way. So beautiful. Probably got inspiration in different places from people that have maybe written books or develop their business or gone from owning a business through to, you know, selling them to doing something different. But I wouldn't, I'd say bits from different people, not one soul person.

Tina Tower
Yeah, great. And if you weren't doing what you were doing, what would you do?

Rebecca Saunders
I would be running a restaurant.

Tina Tower
Gosh, that would be such hard work.

Rebecca Saunders
I was talking about this last night. We were planning me and my fiance were having those big deep meaningful conversations for, you know, the big day coming up in July and I was like, You know what if I don't want to do this anymore, I said, I recommend what we need to do, we need to go get a big house, a big manor house, I want to be able to host 12 people minimum in ensuite bedrooms so that we can turn it into a retreat or business, but also we can just have people come visit. And I said, I'd really love to open a restaurant. He was like he was the same as you. Ewww, I can't think of anything worse until I said to him, but it's gonna be done in my way. So it'll be the same menu for every single person every day and the menus will go out. You know, we'll be open four nights a week. It'll be the same way.

Tina Tower
I love it. You're talking my language.

Rebecca Saunders
Because I love to cook. I love it. I would host a dinner party every single day.

Tina Tower
Oh, wow. That's not me. I cook because I have to eat. That's it

Rebecca Saunders
I would host a dinner party every single day.

Tina Tower
That's beautiful. Well, there's a future in that. So all of your links will be in the show notes, but for People that are just kind of listening. What's the best place for them to find you and learn a bit more about Rebecca Saunders

Rebecca Saunders
So you can find me online at RebeccaSaunders.com . Yeah, I'm on all social platforms at the Rebecca Saunders.

Tina Tower
Fantastic and thank you for sharing so much useful stuff as well as the theoretical stuff. I think it's gonna be really helpful to people because I 100% agree, which is why I asked you on and Rebecca's done beautiful videos for some of my clients. So that's how I found her in the first place and went oh my god, these are gorgeous. Because I have like I'll admit on the DIY, I'm one of the ones bastardising the industry because I always do them so quick too like it's quick. It's always on the fly and so it's all done for that but it's absolutely beautiful in being able to do that and you know, I do think there's so much value you either way if you want to do it yourself or if you want to get a professional to do it. You need video in your life, So it's finding the right solution and, and getting that done. So are there any thoughts you want to leave people with for video,

Rebecca Saunders
I think you know, for me, my underlying tagline of all of everything is leaning into the uniqueness of you. Yeah. Don't try and copycat other people. Find your own groove, find what works for you. And ultimately, if you're creating it professionally find someone that gets you.

Tina Tower
Perfect advice. Thanks so much, Rebecca. It's great having you on.

Rebecca Saunders
Welcome. Thanks for having me.

Tina Tower
Thank you for listening to this episode of her Empire Builder. If you loved it, please share it on Instagram and Facebook for your friends. And if you really want to deliver me smiles, you can pop a review on iTunes. I'd love to hear from you. So if you have any questions email me at [email protected] and if you want to know more about what we do, head over to tinatower.com .Now I truly hope this podcast gives you so much value You can use it to dream big, plan well, and take massive action in building your very own Empire. That's perfect just for you.

Transcribed by Otter