SHARE YOUR GIFTS WITH THE WORLD

Join business coach Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.

Tina has over 14 years of experience in starting, building and selling companies, she's a speaker, teacher, mumma and traveller. She's unapologetic about living an intentionally big life and if you want too, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.

Episode 143: The New Hustle with Emma Isaacs

Emma Isaacs is such a superstar! We've known one another since our early days in business and have been on trips, adventures, awards nights and seen so much growth and change! I am so proud of Emma that she's just released her new book, The New Hustle. It's SO GOOD. I was lucky enough to have Emma on Her Empire Builder podcast to talk about how she builds a multi-million dollar company, parents 6 kids and lives life with her trademark calm and grace with big massive boundaries. Have you read the book yet? Check out the episode anywhere you get your podcasts or at the link in my bio.

Show notes: tinatower.com/143

 

Episode 142: Mastering your Mindset with Jill Stanton

My guest on the podcast today is my business coach Jill Stanton. I have admired her for years and years. I do think the only way we learn is through different perspectives of people who have done it before. So when I want to go to the next level, I look for someone who's done just that.

Show notes: tinatower.com/142

 
 

Episode 141: Lessons from Empire Building Women

In today’s episode of Her Empire Builder Podcast, I’m interviewing five of my Empire Builder members and asking them a little bit about their businesses so that if you're considering joining her Empire Builder you can get a bit of a feel for it and the type of incredible humans that are inside the community.

We only open the doors to her Empire Builder mastermind twice a year and applications are open now! Head to herempirebuilder.com to apply now.

My mastermind is my high level program and is quite involved. It’s not an online course that you dip in and out of, get a few things done and then go on your merry way, it is something that is for people who are really ready to double down on their online course business and ready to go to the next level.

 Show notes: tinatower.com/141

 

Episode 140: How to find your high vibe tribe

Surround yourself with great people. Being around your high vibe tribe makes you think differently - it makes you realise what's possible and imagine a bigger life for yourself. In today's Her Empire Builder Podcast episode I'm talking about how to find your own high vibe tribe and how it can change your life.

Show notes: tinatower.com/140

Episode 139: The secrets of the worlds ultra wealthy

I was invited onto a 'Self Made Millionaires Mixer' by Jill Stanton where 10 women all shared their stories and we spoke about money, business and life. I loved every second!
When Kaitlyn started speaking I was like, "Hi, new friend!" Kaitlyn is a super smart financial planner who learnt her craft working with Ultra Wealthy Billionaires before a lot of personal awful shit happened (you can hear about that on the podcast) and she decided to leave everything she'd worked for in corporate and start her own firm, Theory Planning, and help millionaire women grow their financial knowledge and wealth.

In today's podcast episode, she's sharing with you what she's learnt and how you can incorporate those same principles into your own finances no matter what level you're at right now

Show notes: tinatower.com/139

Episode 138: The 6 mindset blocks millionaire women have mastered 

I'm so lucky that my days are spent with super successful women and so I get to hear their thoughts, their dreams and of course, their fears I was asked recently "What do you think sets the successful women apart" and I went away and thought about that for quite a while. I came up with 6 main mindset blocks that the millionaire women I know have mastered. Sure, it fades sometimes and there's more personal development work to be done to get back to where we want to be, but there are similarities that I see the women who have done really well, have together and I'm sharing those with you on the Her Empire Builder podcast today!

Show notes: tinatower.com/138

Episode 137: Expanding your audience without spending bucket loads of $$ on ads

I know that facebook advertising is the much loved hero of advertising, but what if you could grow your business to 7 figures without it?

In this weeks episode of Her Empire Builder, I am sharing with you the 5 ways you can expand your audience without spending bucket loads of $$ on ads!

Yes, content marketing takes more effort, but it also delivers more results for both your customer, and for you.

Show notes: tinatower.com/137 

Episode 136: Clint Salter - the nicest millionaire you'll meet

This weeks podcast interview is with my beautiful friend Clint Salter, CEO of Dance Studio Owner's Association. He's also a Success Story inside of my new book, Million Dollar Micro Business and quite literally, the nicest millionaire you'll ever meet. I say that because for as long as I've known Clint and inside both private and public conversations, he's very commercially minded and savvy, but above all else, he believes in the impact that he's been put on this Earth to make and constantly strives for ways that he can serve more people and scale his business to make a bigger impact in his customers lives.

When the pandemic hit, we were on the phone together, both crying trying to figure out what the world was coming to and what he's managed to do since then for his clients is exceptional and we share in this episode how serving people and providing massive value even through scaling to a business that turns over multiple millions on your personal brand, is so important, and also profitable.

Clint Salter is an award winning entrepreneur, business development strategist and best-selling author of 2 books. By the age of 16, he started his first dance studio and by 28, he had not only founded and sold 3 companies but was also named The Youngest Senior Celebrity Agent in Australia.

Today, he’s the Founder and CEO of the Dance Studio Owners Association: the largest community of Dance Studio Owners in the world. Clint has helped over 34,000 dance studio owners grow their business, impact their local communities and improve the lives of over 800,000 children through the programs and services he’s created in DSOA.

Find out more about Clint at https://dsoa.com/

Show notes: tinatower.com/136

 

Episode 135: How to create your Million Dollar Micro Business

I often like to do my planning from 'completion backwards'. That is I start with what I want at the end and then match the plan of action to those results.

This week on the podcast I wanted to share a chapter of my new Best Selling (YAY!) book with you and traditionally that would be chapter 1 to try to entice you to jump on and purchase the book (if you haven't already). 

But I'm anything but traditional ;) I am sharing with you today the final chapter of Million Dollar Micro Business. This is because I want you to know how it wraps up. I want you to hear the summary and feel what it would feel like to have followed the book and be ready to go BIG in the world with your online programs.

Then, if you love what you hear and want the gaps all filled in, head to milliondollarmicrobusiness.com and order your copy of the book and grab yourself the free digital workbook.

Hope you love it!

Show notes: tinatower.com/135

 

Episode 134: Kayse Morris on Building a Multi-million Dollar Course Business

My guest on today's podcast is my favorite course creator in the world that I have ever met, Kayse Morris. She is a wonderful mom of four boys and a beautiful brand new baby girl, a reader of 3 Books a Week, former full time English teacher, founder of the CEO teacher movement and teaches educators how to create their own future income and impact using the skills and passion they have as teachers in the classroom.

I first came across her when I was at the Kajabi conference in 2018 and I immediately loved her and in this episode, Kayse is sharing how she came to being a teacher into a multi million dollar online course business. She has now helped thousands of other teachers bring their wildest dreams to life. And her story is going to inspire and teach you so many little tidbits!

She's also featured as a Success Story in my book, Million Dollar Micro Business! I just can't get enough of this literal ray of sunshine!

Show notes: tinatower.com/134

 

Episode 133: My EA Interviews Me about Million Dollar Micro Business 

This weeks podcast is of course, all about my brand new book - Million Dollar Micro Business!

The tables have TURNED this week and my fabulous right hand woman, Jarrah Wallace, is interviewing me and asking me all of our members questions that they wanted to know about the process of bringing Million Dollar Micro Business to the world.

It was Jarrah's first ever time on a podcast and so I'm pretty excited about that! And also that Million Dollar Micro Business is on the best sellers list - all because of YOU! Thank you for getting a copy, sharing it and reviewing it. I appreciate you more than you know.

Show notes at tinatower.com/133

 

Episode 132: Heather Sager - Shining on Stage through Speaking 

My guest on today's podcast is the awesome Heather Sager! I met Heather when we actually built her Kajabi website years ago and she was entering into the online business world. She's such an awesome human and in this episode is sharing how you can use your voice to confidently shine on stage - virtual and in person, and - how she's going with the 75 hard challenge!

Heather Sager is a speaker and online business coach. Creator, Speak Up to Level Up. She helps entrepreneurs structure their ideas, clarify their message and hone their speaking skills so they can deliver magnetic live presentations, videos, and workshops that grow their authority. She’s spoken on stages around the world teaching 6 and 7-figure business owners how to grow their businesses using effective communication.
Before starting her company, she was an executive at a top management firm in healthcare. Heather lives in Portland, OR with her husband and two young sons (who definitely test her communication chops daily).

Show notes: tinatower.com/132

 

Episode 131: Can women run million dollar companies and still have a life?

Can women run million dollar companies and still have a life?
My goal is to help create million dollar companies for women, and over the years I have had a lot of comments based around the fact that women don’t go big because they are fearful of what they have to ‘give up’.

We need to change the conversation. The way that we have been taught how to build million dollar companies, doesn’t necessarily serve women and suit their lifestyles. So that we don’t get adrenal fatigue, so that we don’t burn out, we have to learn how to do it differently.
And that my friends, is what we will be talking about today.

Show notes: tinatower.com/131

 

Episode 130: James Wedmore on Building an 8 Figure Digital Empire

 

Ep130 of Her Empire Builder podcast with the awesome James Wedmore is here!! 

This session was recorded live with my members inside of the Her Empire Builder Mastermind so that they could be the ones asking questions and getting put in the hot seat. It was so good and there are SO MANY fabulous business and life lessons from James as he shares how he's built his digital empire to over $10 million a year and helped tens of thousands of people around the world grow their businesses!

Show notes: tinatower.com/130

 

Episode 129: Million Dollar Micro Business

 

 

This weeks podcast is the most elaborate that I've ever created! 

In my new book, each part includes a Success Story from people who have created their own Million Dollar Micro Business and so on today's podcast, I'm bringing you little snippets from the interviews that I did with those superstars so you can get an insight into what you'll find inside the pages of the book.

A Million Dollar Micro Business is a business that builds beyond 7 figure years with only a few full time employees. It's something that technology has beautifully enabled us to create and package our gifts to share with the world. It's so possible to create and I'm so excited to show you how! 

Show notes: tinatower.com/129

 

Episode 128: How much business can actually change in a year

In today's episode, I'm going to be talking about how much can change in your business in a years time, especially when you do things with a purpose. 

The business that I have now is so different to the business that I had 12 months ago and I wanted to tell that story today. The past year has been a complete whirlwind with so many unexpected things thrown at us. But, it's also been an incredible year of learning and growing. 

I want to show you that if you take conscious, purposeful steps, you can actually create and change how much you can bring in your life and how much closer to your dreams you can go in a very short year!

In a year, your business and your life is going to look so different than it does now and how it will look is 100% up to you!

Show notes: tinatower.com/128

 

Episode 127: Running a LIVE Limited Launch for your course

In today's episode, I'm going to be running you through all of the different ingredients that you need to run a really exceptional, limited launch.

The first time I ran a limited launch was the moment that I knew that this business was going to be the path I was going to take for the next chapter in my life.

I've done about 18 limited launches now - I’ve tried & tested so many different launch strategies, on myself and also for my Empire Builder clients. We have had multiple six figure launches now, and so many five figure launches, especially from people that are doing it for the first time.

I've created a whole course about this, Limited Launch Formula, which is now officially out this week! I’m so super pumped to share this with you because, I know it works.

Show notes: tinatower.com/127

 

Episode 126: Getting the most from your brand photoshoot 

The latest episode of Her Empire Builder is now out and it's all about how to optimise and maximise your photoshoot to get photos not only to help you do better in a live launch, but for the next three to six months of social media content and great website imagery. 

Brand photography is so important. You use those photos throughout your social media, you use them on your website, which is why it's so important to have them up to date. There is one thing that can make or break your live launch, and that is your marketing. It's how you show up and how you connect which depends on your imagery and how much consistency you have with your brand and communicate that to your ideal customer.

I have a full checklist of everything that I am talking about today for you. Go to tinatower.com/photo where you can see some examples of brand photography and also a whole packing list for your next photo shoot. 

Show notes: tinatower.com/126

 

Episode 125: Overcoming anxiety to perform at a high level

The latest episode of Her Empire Builder podcast has just dropped, and it’s all about my personal journey with anxiety, and how I’ve learnt to overcome the overwhelm when it all gets too much.

Being business owners, anxiety is inevitable. It’s also something you shouldn’t run away from. I want you to remember that you are not alone and I want you to remind yourself that you are capable of being exceptional and stepping outside of your comfort zone. You have the power to see that anxiety, recognise it and work through it so that you can perform at a high level consistently and go and get your dreams.

Show notes: tinatower.com/125

Episode 124: How to live life unapologetically

In today’s episode of Her Empire Builder, I talk you through the 7 things I have adopted to switch my mindset and STOP apologising.

So often, we try and be all the things to everyone. Whether it’s trying to serve your customers at the 100% level, trying to be a great partner, trying to be a great parent, trying to be a great friend, and you're trying to get to the gym, and you're trying to say yes to all of the things, eventually you are going to have to say no. And suddenly, you feel guilty and say things like “I’m sorry, I just can’t do this”. You know what? It’s time for us to let go of the apologising because it’s a completely unrealistic expectation for us to carry around that we think we can do everything all of the time.

It’s time to set boundaries, so that we can do better and live a more joyful life.

Show notes: tinatower.com/124

Episode 123: How to recognise when you need a mentor and where to find one.

Today I get to sit down with the gorgeous Kelsey Chapman to discuss everything there is to know about mentorship in business and in life.

Kelsey is an author, podcaster and personal cheerleader to women building their dream life and business. When she first launched her own brand in 2015, she leaned on the shoulders of incredible mentors who took her under their wing and taught her how to make the jump from dreamer to doer. 

We speak about the difference between business coach and mentors, where to find them, how to approach them, and how long to work with them.

I’ve had business mentors throughout my entire business journey and one that I have had for 17 years who I still reach out to when I need advice or support.

Mentorship, masterminds, business coaching, anything that can surround you with a tribe of people that are in your corner is the most fabulous superpower.

Show notes: tinatower.com/123 

Episode 122: How to know when to grow your team to grow your business

As business owners, it's important for us to know how to do all of the things. From really complex strategic decision making, to knowing what our procedure is to answer the phone. However, we don't HAVE to do all of the things by ourselves. In fact, it's detrimental to ourselves and our business if we attempt to do all of the things. Our time is so much better spent doing the things we are good at, and creating more growth opportunity for our businesses.That's why team is so super important to give you the help you need. If having a team sounds overwhelming and hard, it doesn't have to be! This here is my small, but MIGHTY team, that helps me set the world on fire. Together, we successfully run a 7 figure business, and still manage to have really well balanced lives. We all care so deeply about the business, each other and our clients, and that my friends is the simple recipe to having a successful team. Find people that will lift you up, cheer you on and give you time back in your life so that you can spend it on doing the things you love most.

tinatower.com/122

Episode 121: Get Your Online Course Content Written 10X Faster with Gina Onativia

Today I get to sit down with the incredible Gina Onativia, founder of Course Creation Boutique. Gina helps course creators cut through the confusion to get their courses done—and to market.

Gina has worked with some of the biggest names in the business, Amy Porterfield, Tony Robbins, Bo Eason, Jason Kennedy and Giuliana Rancic just to name a few. She has a wealth of knowledge about the industry, and shares so much gold for you whether you are at the beginning of your online course journey, or have been launching for years.

Show notes: www.tinatower.com/121

Episode 120: Why do we work so hard and everything else that's wrong with me

If you like the linear - 5 steps to xyz, this episode isn’t for you, hit skip! This one is a bit more of a deep one and look into entrepreneur psychology. I’m talking about the things that are, I say, wrong with me, but they’re more things that aren’t conducive to the life that I want to lead and so I’m trying to change that.

I will ramble and jump all over the place but my hope is that it helps you to examine your own entrepreneurial psychology and get the performance results that you’re looking for.

Tune in at all of the places you listen to your podcasts. 

Show notes: tinatower.com/120 

 

 

Episode 119: Behind a Canva template social membership with Kayla Butler

Creating content which adds massive value for your audience is a huge part of the online course business world. But, it takes a lot of time, planning, creating and implementing your content strategy!

Today I get to chat to the gorgeous Kayla Butler, CEO of Ivory Mix, where she works with content creators to improve their organic marketing and content strategies. Kayla believes success comes from simplification, imperfect action, and having fun.
I’ve been a part of Kayla Butler’s membership for about 6 months now, and it has saved me so much time in planning, creating and implementing my content strategy by using her Canva templates and beautiful stock photography.
In this episode, Kayla shares some absolute content creation & marketing gold, including the types of content you need to best suit your business model.
Gone are the days of aesthetically looking feeds, it’s all about high engagement, shareable and saveable content for your audience, giving them snippets in to who you are, what you do, and how YOU can best serve THEM.
 

Episode 118: Playing the long game of business

Business is filled with challenges and complex decisions. Playing the long game means sometimes having to give up some of the benefit now, in order to receive more later.

One of my favourite business quotes is “You need to do the things now that most people won’t, in order to live the rest of your life like most people can’t”.

In this episode I am talking about the benefit of playing the long game and looking after future you.

Show notes: tinatower.com/118

Episode 117: Key Metrics in your online business

This week on the Her Empire Builder Podcast, I am lucky enough to speak to the wonderful Bec & Joe Winston from “Need a System”.

Bec & Joe have spent the last decade learning about the importance of systemising your business. They help business-building couples with kids create and implement systems to achieve their ideal work-life balance. They love diving into the data to gain clarity, and leaning into your zones of genius to gain momentum.

Show notes: tinatower.com/117

Episode 116: How to build a million dollar online course business

Want to know the 10 things that will help you to create a million dollar online course business? I’ve got them all wrapped up for you so that it’s not a matter of if, but when.

In this podcast episode I am running through the 10 things that will make the biggest difference to your growth and some may not be what you’d think! 

 

Tune in at all of the places podcasts live. 

The podcast episode will tell you the “What you need to consider”. If you want the “How to do it”, check out my Mastermind where we’re all about helping you to create a million dollar online course business. 

herempirebuilder.com

Show notes: tinatower.com/116

Episode 115: Improving people's sales skills with Jo Blowfield

My guest this week on Her Empire Builder Podcast is one of my beautiful Mastermind members, Jo Blowfield. You will hear from this interview, that Jo is one of the sweetest gems that I am so very lucky to have in my orbit and yes, there is a point where we go in to a total LOVE fest - but I am so here for it! 

Not only is Jo a beautiful person, she is also a sales & marketing GURU, and has worked in the industry for over 20 years. She currently owns The Sales Mastery Company and The Marketing Company, which collectively helped over 10,000 businesses in over 20 countries make over $2billion in extra sales. Jo is a professional speaker, trainer, and toastmaster, and has contributed to her local community by being a Business Mentor with Business Mentors New Zealand for 15 years and advises several charities with their marketing, sponsorship and promotion. Jo also helps in running a soup kitchen in Mt Roskill, Auckland New Zealand.

When COVID hit, Jo faced a crucial moment in her face-to-face business, and in order to survive, pivoted in to the magical world of online courses. After joining Her Empire Builder 12 months ago, Jo had her first launch and made over $85,000 in just one month!

Jo shares her business journey, her growth, and some incredible tips on how to up your sales game, and how Her Empire Builder Mastermind has quite literally changed her life (and I didn’t even ask her to say that!)

Show notes: tinatower.com/115

Episode 114: Letting your voice be heard with Ronsley Vaz


Your voice deserves to be heard. It's the main message from my fabulous podcast guest this week, the incredible Ronsley Vaz. 

Ronsley's bio (which you'll see below) is an outline of awesome achievement, but why I wanted so badly to interview him is because he's such a beautiful and interesting guy. 

Our conversation goes in places I didn't expect and I'm in tears twice! 

We talk about his business journey and how you can grow your podcast. 

Ronsley is the founder of the award-winning audio marketing agency Must Amplify. He is also the executive producer of The Psychology of Entrepreneurship, & host of Should I Start a Podcast. Must Amplify is best known for helping leading brands, personalities & businesses raise their voice through podcasting, while positioning their message to stand out in a crowded market place.

Ronsley is passionate about sharing his knowledge and experience to those interested in adding a podcast to their business profile. It’s that very passion that helped build his vast network of podcasting professionals all over the planet. Along with his team at Must Amplify, Ronsley produces the unique audio docu-series The Psychology of Entrepreneurship,This innovative podcast dives deep into the minds of creatives using research and data to explore complicated concepts.

As the executive producer and host of the show Should I Start a Podcast, Ronsley offers tactical advice and information to podcasting newbies and those curious about the medium. Along with his first podcast, the mega-successful Bond Appetit, Ronsley has been downloaded more than 5 million times across 133 countries. His TEDx Talk, “The Perfect Recipe for a Deep Conversation”, touches on his passion of exploring the world through his voice, and the voices of others.

Ronsley’s first book Amplify, has helped countless companies, organisations and business-minded individuals raise their voices while expanding their reach. To top that off, in 2015 he founded We Are Podcast, the first podcasting conference in the Southern Hemisphere. 

This annual event brings together the most extraordinary, inventive people and companies in the podcasting world. Ronsley’s overall message, above all else, is to use your voice. And he does everything he can to make sure everyone knows how.

Tune in and get all of the links we talk about at tinatower.com/114 

Episode 113: How to not crap your pants when you're live launching a course

All of us in the online course game know this feeling! You get set for launch and all of the self doubt and weight of expectation sets in and you wonder whether you’re going to become a proven success or a big giant loser! (laugh face) Launching is so much fun, but it’s also filled with emotions. 
The doors to Her Empire Builder Mastermind open next month, and I've just finished setting up everything for the launch. Even though this is my 15th live launch, I still get an overwhelming feeling of emotion. So, this episode is not only for you, but also for me - to remind me to continue to show up with positive BIG energy, not crap my pants, AND most importantly HAVE FUN.
Too often we get stuck in our heads. We need to remember to just LET GO of the judgment. There is no point in taking up any brain-space with the fear of expectation, because other people’s opinions do not matter, especially when we know that we have done the ABSOLUTE best we can possibly do.
I want to know, what emotions do you battle during launch? And after listening to this episode, what are you going to let go of? 
 
Show notes: tinatower.com/113

Episode 112: Mastering your money mindset with Fairien Azeem

My guest on the podcast this week is the fabulous Fairien Azeem - the money coach to money coaches! Fairien is a multi award winning financial professional who brings money, substance, experience & sophistication with the ‘woo’ in a down to earth fun and fabulous way. Fairien has over 20 years experience as a financial educator, wealth strategist and business coach, and has combined all of that together, into a program that helps people to slay their money fears and to serve other people as well.  We talk about Fairien’s business journey, from traditional business to online, and she also shares some huge tips in changing your money mindset, which I know you will absolutely love!

Find Fairien at: www.fairienazeem.com.au

Show Notes: tinatower.com/112

Episode 111: How to scale your business using PR & get the visibility it deserves with Lauren Salaun

Lauren Salaun is my guest in this weeks episode talking about the importance of PR, visibility and influencer marketing for your business.⁠ We hear about Lauren's story of how she left the PR corporate world burnt out & stressed, to designing the life she wanted to live by creating her own online business & running courses like, The PR Accelerator, through Kajabi. ⁠ ⁠ 

Lauren then shares some absolute PR gold for you to implement straightaway for your business to get the visibility it deserves!!

Show notes: tinatower.com/111

⁠ Find Lauren: laurensalaun.com⁠ ⁠ 

Episode 110: Positive affirmations for awesomeness

What you say to yourself makes such a huge difference! I've put together a very special podcast episode for you that isn't just me talking about the benefits of positive affirmations, but a full recording of what I say to myself! 

Just want to listen to the affirmations and get your head in the game? Jump to 11:04 in and the 7 minute affirmations track will start. 

We talk to ourselves constantly and it's often not that wonderful and stops us from doing what our heart truly desires. This episode will tell you all of the things you deserve to know. 

You are amazing. 

If you want the full list of affirmations, I've made them into a gorgeous printable for you, just head to tinatower.com/110 

Let me know, what is your favourite affirmation?

 

Episode 109: Traditional business to online courses with Melissa Browne

Melissa Browne is my guest in this weeks episode talking about how you can increase your financial awareness to look after future you. We also go into Mel's business journey and how she went from a multi-million dollar traditional business into the wonderful world of online courses. Her course Financial Adulting Plan is open now!

Show notes: tinatower.com/109

Find Mel: melissabrowne.courses

Insta: @moremoneyforshoes 

 

Episode 108: Welcome to 2021

Welcome back to Season 3 of the Her Empire Builder podcast! I'm so happy to be bringing you another year of awesomeness. In this episode I am running you through the insights from our Team Tower planning day and how we're ensuring to build in periods of rest so that we can slow down to speed up. Click here for Show Notes.

 

Episode 101: Creating a Winning Lead Magnet

A good lead magnet or opt in can change the shape of your business. You can have tons of vanity metrics and followers on social media, but the one key metric that makes the biggest difference in sales is the size and engagement of your email list.

The most effective way to build a highly engaged email list is with a gold standard lead magnet that is high value that your audience absolutely loves!

A lead magnet is an exchange. It’s saying, "Hey, I’ll give you this piece of beautiful value in exchange for your contact information so that I can market to you." But of course, in much more eloquent language.

I'm taking you through the steps in today's episode. If you want NEXT LEVEL, go to tinatower.com/challenge and spend 5 days with instructional video and interaction to design your perfect lead magnet.

 

Episode 100: Celebrating 100 episodes! 

Oh my gosh - this is the 100th time I've hit the 'record' button on my podcast. I'm so grateful to all of you who have listened, learnt and of course, taken massive action in the direction of your dreams. 

Thank you for tuning in each week. It's a true honour to deliver you this podcast and I love being able to share insights and interviews with people who are kicking butt in this wonderful world of empire building. 

Today, I'm celebrating 100 episodes and also sharing with you the changes and evolution that's happened in the podcast and my business since I hit go on that very first episode in 2017. 

Happy listening! Cheers to the next 100. And if you want to give me a special 100th episode gift, please jump on and leave a review x

Episode 99: How To Pitch Yourself As A Podcast Guest 

Being a guest on a podcast is an incredible way to be able to share your knowledge, get exposure to a new audience and to add massive value to people who may not know you yet. It can be hard to know where to start when pitching yourself as a podcast guest so today I have an amazing guest to give you tips and tricks to allow you to step into the light you we’re born to be in.

Christina Lenkowski is a forward-thinking publicity strategist and educator for online course creators, service providers and coaches looking to expand their credibility, bring in new customers and go from “best-kept secret” to “go-to expert” in their industries.

During her 13 years of PR agency and consulting work, she helped clients earn spots in print publications like Martha Stewart Living, Sunset, Reader’s Digest, and Big Life, and online coverage in MSN.com and TravelChannel.com, among others.  Christina herself has been featured on websites like Medium.com and CEOHacks.com. She’s been a guest on podcasts, including Health Coach Nation, Launch It Girl, Hustle Like a Mother & The Destination Marketing Podcast, as well as helped her clients get booked on many others.  She has spoken on stages at conferences throughout the US, and lives in Boise, Idaho, USA, with her husband and daughter. https://www.publicityxchristina.com/

Instagram: @publicityxchristina

Episode 98: How to turn your dreams into reality 

This week I moved into my dream house and it got me thinking about the process of daring to dream, and then the action that needs to be taken in order to make it a reality. 

In this episode, I am sharing the steps that I consistently take to turn my dreams into plans and what it takes to get to your own version of success. 

Episode 97: Using Pinterest to build your business with Amber Peterson

Pinterest hasn't been high on my radar for year but I just keep hearing about it! So I got in Pinterest expert, Amber Peterson, to tell us all about it and how we can optimise Pinterest for conversions. 

Find more about Amber here: https://cheersconsultinggroup.com/

Episode 96: Showing up and serving at a higher level

There can be so much fear around showing up and letting your light shine. As I've grown in my business, I am constantly coming up against limiting beliefs that are keeping me small. In today's episode, I'm talking through the fears that I've faced and what I'm doing to work through them.

Episode 95: Selling Through Webinar With Colin Boyd

On today’s episode I have my friend and coach, Colin Boyd and he’s sharing all of the wisdom on selling through webinar and increasing your confidence on camera.

Colin’s course is one of the best I’ve ever taken and helped me hugely in my presenting. He’s kicking off a free live training series next week and if you’re wanting to improve your speaking, this will be absolute GOLD! You can register at the link in my bio or go to tinatower.com/colin

Episode 94: Getting over crushing disappointment

Disappointment in business and life is inevitable. I had a set back this week and I'm talking you through how I deal with that in order to make my resilience muscle stronger, and bounce back into positive action.

Episode 93: Vocal and Body language Coach Dr Louise Mahler on presenting with confidence

What sets her apart is her winning mix of body language, vocal intelligence and mental patterning to coach executives to deal with difficult, and often hostile, daily scenarios such as stressful boardroom confrontations, media interviews and staff interaction.

Show notes: tinatower.com/93

Episode 92: Behind the Scenes of a 6 Figure Mastermind Launch 

In the past two years I have been launching courses on Kajabi and last week, had my most successful launch ever as I introduced my Mastermind to the world. 

In this weeks episode, I run you through what you should be considering when planning and running a limited online course launch. 

Show notes: tinatower.com/92

Episode 91 Business Masterminds - Why you need to be a part of one 

Why go it alone and take longer and go through more pain when you can take the short cut to success and learn from those who have walked the path ahead of you. 

Empire Builders Mastermind is open today >> Apply at herempirebuilder.com

I also run through some other masterminds that I've been a part of and how you can choose the right one for you.

 

Episode 90 Tracy Harris - The evolution of a digital business by design

I am so stoked to be bringing you an absolute legend today. You know when you first come across some people and then they’re everywhere, that’s what it was like when I met Tracy Harris. We had lots of friends and connections in common but hadn’t crossed paths and then I finally got to have my first conversation with her and I tell you what, I don’t think I’ve ever met anyone before who oozes so much love and warmth in everything she does. If you follow her on instagram you’ll know what I’m talking about, and it’s all real.

While Tracy is known as the instagram expert and we do definitely talk about that in this episode, I am so intrigued by people’s business journey’s and how they got to be in the gorgeous position that they’re in today and so we go in depth with the evolution of her business and how she went from a classroom teacher to having on of the top online businesses in Australia. I did get caught up and lost track of time so this episode is longer than normal, but I tell you what, had I not glanced at the clock, I would have kept going another hour! She’s just lovely to talk to and a bundle of knowledge and I know you’ll learn so much from this conversation.

Tracy Harris is the CEO of the Mums With Hustle online community and education platform for mums in business, creator of the online Instagram course, Hashtag Hustle, and Founder of the online marketing academy, The Social Method Society. She is fiercely dedicated to supporting big-hearted women wanting to design their life first and business second – by harnessing the superpower of Instagram as part of a complete digital strategy. One that aligns with who they are at their core and one that sees them creating their own version of success.

Find Tracy: https://mumswithhustle.com/

 

Episode 89 Coffee & Coaching - When to pull the plug on a good idea 

 

Today I'm talking about how to look at each activity in your business and questions whether it's bringing the most value to your customers and helping you achieve your goals.

 

Episode 88 The first chapter of ONE LIFE to celebrate 2000 copies!

I am celebrating today! You know, we make goals and we boldly go after them and sometimes we hit them and sometimes we don’t. One of my biggest life goals was to write a book and in November 2019, my first book ONE LIFE, How to Have the Life of your dreams, hit book stores and it was, I think, one of the proudest moments of my life.

 

Episode 87 Coffee & Coaching - Advice for changing strategic direction of your business

In this weeks episode of Coffee & Coaching we're talking about how to make strategic decisions and do scenario planning. 

 

Episode 86 Kate Toon - A Misfit Entrepreneur & some SEO 

Today I am joined by one of the funniest humans I know, Kate Toon. She’s hilarious and a kick arse business owner with so many iterations of how she’s done it throughout the years. We talk everything from motivation, to online course launches, Search Engine Optimisation to killing off products and services that you love.

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. She’s also a mad good hula hooper.

Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

Kate runs Australia’s only dedicated annual copywriting conference COPYCON.
She presents at events around the world and runs several hugely successful Facebook groups.

Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.

Enjoy this episode with the wonderfully interesting Kate.

 

Episode 85 Coffee & Coaching - Moving past gender limiting beliefs

On the back of mothers day and my Grandma's 93rd birthday, I'm talking about the benefits of women led companies and letting go of social norms and conformity to design your own version of life and dream big and go after it.

 

Episode 84 Coffee & Coaching - Consistency is the key 

We can get all excited in business and go off in fits and bursts. But the thing that makes the biggest difference is constant, conscious consistency. Day after day, week after week, month after month, year after year. Keep doing that and one day you'll wake up and realise that all of your dreams have come true.

 

Episode 83 Taking your offline business online with Hannah McDonald.

Hannah is one of our clients who we started working with about 6 months ago to introduce an online element to her offline business. I wanted to share Hannah’s story with you because it’s one thing to hear from all of these people who are years and years down the road, but it’s so valuable to hear the beginning and get the lessons raw and in real time and in today’s episode, Hannah is generous enough to share with us what that experience has been like taking an offline business online and the things that have worked and the things that are easier said than done!

Plus, she’s one of the kindest and loveliest humans I’ve come across.

"Hannah fell in love with business and fitness, combining them to open BurnTheory 4 years ago. Burn has grown from a boutique fitness studio, specialising in barre, boxing, mindfulness and community, and taken this online to create their signature THRIVE online program. It’s all about creating a space together for women who love to move, sweat, stretch and strengthen - but actually also want a good glass of wine at the end of the day.

Hannah has created a killer fitness offering both online and offline, but also created a culture based around community, being real, supporting whole-self health, and a space where real-world women thrive.”

Hannah is the creator of Burn Theory www.burntheory.com.au

 

Episode 82 Biting off more than you can chew.

I am always one for biting off more than I can chew and then chewing like crazy. I think it's the only way that you can get out of your comfort zone and do all of the things that you've never done before. In this episode I'm talking about how to push past the overwhelm and just go for it!

 

Episode 81 Talking Reinvention.

In this live recording I am talking about how vital it is to be open to reinvention. There's times in our lives when we want to go through transformation, and there's times like right now, where we have no choice but to reinvent.

 

Episode 80 The importance of breath with Angelina Saunders.

We all breathe to stay alive, but how often do you stop and take note and use the breathe to control your nervous system? Angie Saunders is my guest and she's going to run you through some breathing exercises, the science behind it, and how she's bringing her brilliance in breathing to the world. 

Show notes: tinatower.com/80

More about Angie: breatheme.com

 

Episode 79 Coffee & Coaching - How to start your own Podcast.

In this Coffee & Coaching episode, Tina takes you through the benefits of starting your own podcast and how you can quickly and simply get started. 

Get the free checklist here: https://www.tinatower.com/79

 

Episode 78 Coffee & Coaching - Between ON & OFF, Do what you can do, to the best of your ability.

As we navigate juggling all our usual separated roles into one at home, we are all feeling the pressure build. Let's together 'take the pressure down' and let me re-assure you that all of your emotions, mostly down at this time, are normal. Feel them, let the adjustment take place physically and mentally. Pause and take care of yourself. Then when you're ready to get creative, work on all those things that could improve your future now and at the other side of this time.
Coffee & Coaching is recorded live on facebook at 10am AEDT every Monday.
Watch Coffee and Coaching live https://www.facebook.com/TinaTowerAu/
Find more about Tina at tinatower.com


 

Episode 77 Coffee & Coaching - *LIVE* from Self Isolation

Coffee & Coaching is recorded live on facebook at 10am AEDT every Monday. 'Normal' is out. Negativity, Misery and Fear are all up . Making us all feel out of control. We can take ontrol of one thing though, 'Our minds' and plan for the future. I'm a planner by nature, but in these times of uncertainty it ironically can give you just that, clarity and certainty. From daily practices of meal planing, excercise, online courses or work if you can. Plan for when this is over, and preapre for the re-ignition of your business when it does.

 

Episode 76 How to get your business online NOW

There's no choice other than taking your business online right now. In this quick episode, I'm taking you through some of the things you can do right now to get your business online.

 

Episode 75 Coffee & Coaching - 5 things to future proof your business right now in these times of lockdown

Coffee & Coaching is recorded live on facebook at 10am AEDT every Monday. All right stop.. Collaborate and listen! 🎶 Today I'm discussing my top 5 actions to keep your business not only going but growing amidst this lock down we are all in or affected by.

 

Episode 74 Coffee & Coaching - The importance of social proof and scarcity mindset

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday. Today's session we're talking about everything happening in the world right now, it's a great time to look at the behaviour of humans and how we can use some of that in our own business marketing. The world is a weird place right now, keep calm and be kind to one another.

Episode 73 The Smart Property investment show crossover with Phil Tarrant

This episode originally appeared on the Smart Property Investment Show with Phil Tarrant. On this episode I am candidly sharing my investment story, how a first home owner grant oversight majorly backfired, and why it became difficult to get finance after travelling with her family for a year. Phil and I reflect on the taboo nature of talking about money, why open and honest conversations on this topic can be helpful, even though it's crazy uncomfortable.

Read more...

 

Episode 72 Coffee & Coaching - Thriving under pressure

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday. In business it's going to be inevitable that we will encounter periods of intense pressure and unfortunately, the responsibility is all with you. We need to be able to quickly diffuse adrenalin from our bodies so that we can do big things and get on with the job we're here to do.

Episode 71 How to show up on Video with Rebecca Saunders

We all know how valuable video is! I am a massive fan of the quick connection that you can make with video and I want to encourage you to show up confidently! So today I'm interviewing an absolute video guru. Rebecca Saunders is a video expert, visual impactor, video strategist and entrepreneur with a passion for building brands with visual impact. Through consulting, workshops, speaking and video production services she works with her clients to build online visibility, stay relevant and drive ROI. Since moving to Australia in 2012, she has built nationwide production company ‘Deli Agency’, opened a bespoke film studio ‘Pyrmont Studio’ and launched online video training platform ‘Vlog School’. She has a team of ‘ninja’ videographers behind her, and regularly works with Individuals, NFPs and large organisations to create video content to drive impact.

Read more...

 

Episode 70 Coffee & Coaching - Staying away from shiny objects to focus!

It's so easy to have optimism at the beginning of the year when we're pumped about all of the things that we can do. Then, throughout the year, distraction, opportunities and shiny lights take our focus away. Today, I'm talking about maintaining that focus to build your business and your profit. Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday.

 

Episode 69 How to hire the right person

In a small team, every human you employ is so important and precious. Today, I'm going through the process that I use to hire rockstars in my business.

Read more...

 

Episode 68 Coffee & Coaching - When to expand your team

As a small business, it's always a huge decision to invest in a new team member. Today I'm running through some checks you can do in your business to know when and who is best to serve the next stage of growth in your company. Happy team building!

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday.

 

Episode 67 How to publish your book with Kelly Irving

If you've ever wanted to write a book, this episode is for you! Today I have book coach superstar, Kelly Irving. I've got Kelly answering all of your questions about where to start, how to get over writer's block and the big beautiful business implications of getting that book that's sitting in your head, out into people's hands. Read more...

 

Episode 66 Coffee & Coaching - Inbox management to stay sane and productive!

The email inbox is one of our most utilised tools, but it can take up soooo much time, make us reactive and hijack our day so easily. Today I'm sharing some simple tools and tips for inbox domination to claim back your productivity. Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday.

 

Episode 65 Can we actually be our best self?

This episode is deeply personal. I'm running an experiment this year - to see if I can actually live my life as my best self. It's starting with the goal of losing 20kg and making better decisions in all of the areas of my life. Being your actual best self is exhausting, it takes massive discipline. But I am interested to see what happens when I actually do all of the things, even when I don't want to.

Read more...

 

Episode 64 Coffee & Coaching - Diving into fear to get results

We never know what we're capable of until we're brave enough to dive into fear and discover whether we're going to sink or swim. Today's Coffee & Coaching session is live from my kids swimming carnival and all around me are children battling nerves and fear and confidence is building all over the place. As adults, we have to remember not to lose our childlike willingness of experimentation and dive in and start kicking. Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday.

 

Episode 63 Creating connection and community through facebook groups with Angela Henderson

Today I talk with Angela Henderson about creating connection and community through Facebook groups. As a business consultant/coach, she helps women business owners get all the pieces in place to have 5 figure months and then onto 6 figure years without burning out in the process.

Read more...

 

Episode 62 Coffee & Coaching - Creating your weekly social media marketing plan

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday. It can take so much time to wonder each day what you should be posting on social media and how to get great engagement and results. Today's session explores how you can run a repeat plan to grow your business through social media

 

Episode 61 Increasing engagement through instagram with Emily Osmond

Today on Her Empire Builder I have the gorgeous Emily Osmond. I had been seeing Emily around and was getting more and more interested in what she does. She’s an absolute ray of sunshine and an instagram marketing expert and that sunshine totally shines out of her.

Read more...

 

Episode 60 Coffee & Coaching - Naming Your Business & Services

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday. Today's session we're talking about all things NAMES. Entity names, business names, program names, domain names, social names and IP. If you've wondered what you should be calling everything, tune into this episode.

 

Episode 59 Reviewing last year to create your BEST YEAR EVER

Welcome to Season 2 of Her Empire Builder! I'm kicking off with episode 59 - covering the whole process I use to review the previous year and to set goals that actually turn into reality for the coming year ahead. You'll find the workbook to accompany this episode here.

Read more...

 

Episode 58 How to recharge over the holidays and plan an epic 2020

This season can get a little crazy and emotional. Today, instead of talking about how you can do goal setting and planning for 2020, I am talking about how you can really maximise your time over the holiday period to rest, recharge and refocus. Then, when the podcast is back on 15th January I'll be going through the full planning method for 2020, and you can do it with a clear mind and a happy and refreshed heart. Thanks for tuning in to Her Empire Builder this year, I have loved delivering an episode to you each week and look forward to coming back in the new decade!

Read more...

 

Episode 57 Behind the scenes of running a book launch tour

There's a lot of lessons from running a book tour across seven cities over two weeks! In this podcast episode, I'm sharing with you the preparations and some behind the scenes stories from what it was like to launch my book, ONE LIFE, around the country. Grab your copy here >>> onelifebook.com.au

Read more...

  

Episode 56 Handling rejection

There's no getting around it - if you want to push your limits, you need to be prepared for a little rejection. In today's podcast, I'm going through how I bounce back from rejection and the self talk that I try to avoid so that we can move onwards and upwards in pursuit of our goals!

Read more...

 

Episode 55 Cocktails & Coaching - Planning for 2020

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week she will be talking about planning for 2020. For more Cocktails & Coaching, join in live on Facebook at 4pm Fridays (AEST).

Read more...

  

Episode 54 Stepping into your feminine power with Genine Howard

Today feminine powerhouse Genine Howard is joining me! We are talking all about how to step into your light and really live the life that you love. Genine Howard is best known as magazine publisher and Feminine Leadership Coach. After decades in the media, Genine now heads up a movement to teach women to embody their feminine wisdom, intuition, and soul work so they can build impactful legacy empires. Her multi-media empire, PROFILE, champions and showcases women across the globe who are the epitome of fearless feminine founders. Find Genine at: www.profilemag.com.au and www.geninehoward.com

Read more...

 

Episode 53 Cocktails & Coaching - Going in sprints

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about going in sprints and all the valuable lessons that go with it.

Read more...

 

Episode 52 The process of self publishing a book

It's LAUNCH WEEK! My book ONE LIFE is finally here, and today I thought I would pull back the curtain and let you in on the whole process of how this book came to life, how I have marketed it and how much it's all cost! If you've thought about writing a book, this one will be insightful.

Resources here...

 

Episode 51 Cocktails & Coaching - Making decisions

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about making quick and quality decisions to avoid decision fatigue and procrastination.

Read more...

 

Episode 50 Having a great money mindset with Clare Wood

Today I have a special guest, Clare Wood! We're covering everything from money mindset, balancing business and babies and her first course launch! Clare Wood is an action-orientated business coach and mentor, with a focus on mindset, financial success, and marketing strategy. She is a numbers nerd, an ex-Accountant (CPA), wrangler of two boys, drinker of wine, a gym junkie, podcaster, traveller and a reality TV fan. You can listen to The Clare Wood podcast where you love to listen to podcasts and find her at https://clarewood.com.au or at @clare_wood_coach on Instagram.

Read more...

 

Episode 49 Cocktails & Coaching - Pricing your services

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about pricing your services.

Read more...

 

Episode 48: Overcoming disappointment

Sometimes we win, and sometimes we lose. In today's episode, I'm sharing the process that I use to bounce back when something falls short of our expectations. Disappointment is inevitable, but we are in complete control of how we respond to it.

Read more...

 

Episode 47: Cocktails & Coaching - Using your personal profile to build your company

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about using your personal profile to build your company.

 

Episode 46: Five things to add $10k to your online business

For the online course creators among us, this one is for you. If you have thought about running an online course or you already have it launched, today is essential listening. I'll be taking you through five simple things to boost the revenue of your business before the year is done! Simple though, does not always mean easy, but we've got this. I also share with you at the end, an amazing offer for my Palm Springs Retreat! If you have the opportunity to come and immerse yourself in your business for a week with an intimate group of superstar women, believe me, your future self will thank you for it. And, the early bird offer is pretty crazy awesome!! www.tinatower.com/retreat

Read more...

 

Episode 45: Cocktails & Coaching - Competition & Comparison 

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about competition and comparison.

 

Episode 44: When you have too much to do, too little time

You know when you feel like there's just way too much to do and you don't have time to do all the things? Yeah, me too. This episode will run you through the process I use when I want to break all the records of what a human can get done in a certain time period and how I get back to the thinking of less is more.

Read more...

 

Episode 43: Lindsay Rogers on creating a million $ business in one year at 25

Lindsay is the MD and co-founder of Chello, an agency that applies creativity to communication problems; connecting brands and people back to what matters most. At the age of 25, Lindsay Rogers left a dream career – to build the company she couldn’t have dreamed of.  Chello started as two co-founders. In its first year, it turned over a million dollars and reached over 45 clients – including an international airline. Since then the company has grown to over 20 people and more than 180 clients.


Episode 42: Sara Redman - Unlocking your potential to achieve high performance

Sara owns SRA Corporate Change whose purpose is to unlock the potential of organisations and their leaders to cultivate high performance. They work with leading organisations in their core business areas of strategy, leadership and culture. Sara’s personal and professional experiences have refined her approach to the many facets of people development. These experiences ensure clients receive genuine results relevant to the way in which we live and work today.

 

Episode 41: Kirsty Dunphey - A multi-millionaire by 25, Kirsty talks investing & property

Kirsty Dunphey grew up immersed in an entrepreneurial wonderland: parents who had their own businesses and rental properties, who escaped the rat race and retired in their 30’s and who enveloped her in that culture working in their businesses from a young age. Kirsty has delivered keynote speeches around the world and heads up a number of businesses most notably her new mortgage and finance broking company Up Loans.

 

Episode 40: Valerie Khoo - Unlocking the creative potential you may not know you have

Valerie Khoo is founder and CEO of the Australian Writers’ Centre, which is Australia’s leading centre for writing courses. She now combines her love of storytelling with her passion for art and managed a second career as a professional artist. She has also been appointed as the City of Sydney’s Curator of the Chinese New Year Festival 2019, the third-largest annual event in Sydney (behind NYE Fireworks and Vivid) and the largest celebration of Chinese New Year in the world outside of Asia.

 

Episode 39: Elizabeth Abegg - Taking Spell from a market stall to a $1 million month

Elizabeth Abegg is one half of sister-duo that makes up Byron Bay fashion brand Spell and the Gypsy Collective. Elizabeth drove the label into a global business by embracing the blogging and online shopping world. Spell & the Gypsy Collective was awarded the 2016 Australian Business of the Year at the National Telstra Business Awards and finalists of the Cosmo Women of the Year Awards 2017 in the Designer Category.

 

Episode 38: Leanne Haining - A masterclass in creating a business and brand to stand the test of time

Sit back and take a listen to this gorgeous woman be so open about what it’s like to travel the world for years being foot loose and fancy free and then thrive in the serious world of raising a family and growing a business. Leanne Haining is the Creative Director of bath, body & home fragrance brand, Urban Rituelle. Having their products stocked in over 1000 boutiques in Australia, Leanne has learnt the art of adaptation and innovation throughout the changing seasons of business.

 

Episode 37: Growing businesses and changing lives with super entrepreneur Jacinta McDonell

Jacinta McDonell is an absolute unicorn of a human. She’s incredibly cool, fierce and also the most kind and generous person you could imagine. Jacinta launched the US franchise Anytime Fitness into the Australian market in 2008. An entrepreneur and a mother of 3, Jacinta now focusses on The Human Kind Project, a not-for-profit foundation that funds life changing projects in Africa and India & a new style of yoga studio, W1LL, with every purchase supporting a human in need.

Episode 36: The twists and turns of a family run business with Pamela Jabbour

Pamela Jabbour is the CEO of Total Image Group, Australia’s leader in the uniform industry dressing over 250,000 people a day. She’s super successful and the business is 13 years old but it hasn’t always been that way. It took her 12 months to sign the first client after making 100 calls a day! Persistence anyone? We talk about how she handles the pressure of a rapidly growing business and stay sane working so closely with her loved ones.

Pamela Jabbour is the CEO of Total Image Group, Australia’s leader in the uniform industry dressing over 250,000 people a day. She’s super successful and the business is 13 years old but it hasn’t always been that way. It took her 12 months to sign the first client after making 100 calls a day! Persistence anyone?

Doing what many people find astronomically difficult, she employs a large staff which also includes her father, brother and a good friend.

We talk about how she handles the pressure of a rapidly growing business and staying sane working so closely with her loved ones.

Episode 35: One of the country’s top accountants talks money and smashing the glass ceiling, Leanne Hegarty

Leanne Hegarty is a Partner within KPMG working with large private and family owned businesses and high net worth individuals. She’s also been my accountant for nearly 10 years & is the smartest woman I know. In today’s interview she talks about what it’s been like as a woman rising up in a traditional male dominated industry when so many deals take place on the golf course. How she bought her baby to work, how she runs marathons to stay sane and the money mistakes that you could be making.

Leanne Hegarty is a Partner within KPMG working with large private and family owned businesses and high net worth individuals.

She’s also been my accountant for nearly 10 years so I know what an incredible woman she is. In today’s interview she talks about what it’s been like as a woman rising up in a traditional male dominated industry when so many deals take place on the golf course. How she bought her baby to work, how she runs marathons to stay sane and the money mistakes that you could be making.

Leanne has been advising clients for more than 25 years and has her own businesses as well.

She is unique in her view that business owners cannot be viewed in isolation of their business and any work must be done in parallel to achieve the goals of the individual and the business. Imagine the stories of all of the interesting people she knows!

Episode 34: Sel Watts on living your life your way, unapologetically

Sel is a serial entrepreneur, a mum of 3, a lover of NYC and Gary Vaynerchuck in a massive way and an all round incredible woman. In this episode we touch on how Sel has defined her ideal life and unapologetically lives it, even though it sometimes goes against societal norms, how she deals with having her husband as an employee and the experiments, wins and losses that have made her into the formidable business woman that she is today.

Known to many as Sel, Sue-Ellen Watts disrupted the HR industry over 17 years ago when she launched her business wattsnext from home and has grown it into a National company, one of the largest of its kind in Australia.

Sel is a serial entrepreneur and I’d recommend also looking up Scrappi, Your Secret Sauce and Zzoota.

She’s a mum of 3, a lover of NYC and Gary Vaynerchuck in a massive way and an all round incredible woman. In this episode we touch on how Sel has defined her ideal life and unapologetically lives it, even though it sometimes goes against societal norms, how she deals with having her husband as an employee and the experiments, wins and losses that have made her into the formidable business woman that she is today. Please enjoy this incredibly honest and inspiring chat with my friend, Sue-Ellen Watts.

Episode 33: Tina Tower interviews her children on mother guilt & leaving them to go to work

This week are my two favourite guests, my children. I started my business before my children were born & get asked way too often if my children are ok because I work and have a career that I love and how I juggle it all. Mother guilt serves no one and does nothing except invade your happiness and slow down your progress. Please forgive some answers, after all, my interviewees are 8 & 9 years old. I’d love to hear your thoughts on Instagram and Facebook or pop over to tinatower.com.

This week on the podcast are my two favourite guests, my children. I started my business before my children were born so they’ve never known a mum without it. I get asked way too often if my children are ok because I work and have a career that I love and how I juggle it all. Unfortunately my husband never got asked if our kids were ok when he worked full time and so the guilt that I was somehow doing something wrong, always feel on me.

It’s often women that ask the question because they too are trying to work out how to get passed their own #motherguilt but the guilt serves no one and does nothing except invade your happiness and slow down your progress.

My children told me after our interview that questions like “What is it like having a mum that works full time” seemed silly because they’ve never known any different and that’s completely normal to them. But that’s the whole point. Children will think whatever their situation is is the normal one. Mine, (which I cringed when they said it) think that dads should all stay at home and look after their children if the mum goes to work, but that’s because it’s their situation.

As my 8 year says, “All we need is love and care”. So if you’re a mum carrying around mother’s guilt, I hope this helps you stop today.

Whatever your situation, whether you work, don’t work, have a side business, have a massive business, it’s the right one for you and your life.

Please forgive some answers, after all, my interviewees are 8 & 9 years old. I’d love to hear your thoughts on Instagram and Facebook or pop over to tinatower.com.

Episode 32: Suzi Dafnis: How to have success last a lifetime

There’s lots of people that have a small success and call themselves an entrepreneur. Suzi Dafnis has done what many people dream to do, she’s been a successful entrepreneur for DECADES! Now the CEO at HerBusiness, she took over from its founder after successfully exiting her previous business, Pow Wow Events. A long time internet marketer and an expert in event management, online marketing, social media and presentation skills. Find her at @suzidafnis http://herbusiness.com/

There’s lots of people that have a small success and call themselves an entrepreneur. Suzi Dafnis has done what many people dream to, she’s been a successful entrepreneur for DECADES!

I first saw Suzi speak at a Robert Kiyosaki seminar when I was at uni and then met her when I first started my business at The Australia Business Women’s Network. No other woman in business has made a more consistent and long lasting impression on my life and business. She is truly remarkable and one of the most wise, generous and awesome kick arse women I’ve ever met.

Suzi Dafnis is the CEO at HerBusiness and Chairperson of its Advisory Board.

Suzi has been involved with the business since 1995. In 1998, she took over from its founder after successfully exiting her previous business, Pow Wow Events and has since managed and grown the community. She remains its media spokesperson and a champion of women in business.

A long time internet marketer, Suzi has been doing business online since 1994. and is an expert in event management, online marketing, social media and presentation skills. She’s passionate about education and shares information with other women through keynote presentations, podcasts, videos and webinar presentations.

Suzi is also one of those cool crossfire people, loves personal development, travel and red wine.

Find her at @suzidafnis
http://herbusiness.com/

Episode 31: Justine Teggelove on thriving in a male dominated environment

This week I’m lucky enough to talk to Justine Teggelove, an absolute powerhouse in the construction industry. We’re pretty sure she’s the only woman founder & operational CEO of a commercial construction company and we’ll be talking about how she thrives in that environment as well as the advice she has for you in investing in property and renovating your home, managing your team and your own emotions and her big business and new business. Justine is one of the founders and CEO of Rodine.

This week I’m lucky enough to talk to Justine Teggelove, an absolute powerhouse in the construction industry. We’re pretty sure she’s the only woman founder & operational CEO of a commercial construction company and we’ll be talking about how she thrives in that environment as well as the advice she has for you in investing in property and renovating your home, managing your team and your own emotions and her big business and new business.

Justine is one of the founders and CEO of Rodine. Rodine is a commercial construction company based in Melbourne with a national project portfolio for a multitude list of high profile clients. Melbourne International Airport, Westfield (Scentre Group), GPT and MCG to name a few.

Impressive.

Not to sit on her laurels, and noticing a gap in the market for female consumers in the building and property arena, Justine Co-founded Build In Common in 2017 which addresses empowering females to be well informed and confident consumers in the building and property market.

Justine had the honour in 2018 of being listed in the Australians construction industry Top 100 Women. She has also been nominated for Telstra Australian Business Woman of the Year Awards in 2016 and 2017. Additionally to this, Justine was invited to attend a Business Chicks and Virgin Unite women’s leadership program on Necker Island in 2016 with Sir Richard Branson, Netflix Co-founder Mr Marc Randolph and other world leaders.

Episode 30: Matina Jewell: What the military taught her about life, love & leadership

I’m talking to Major Matina Jewell who really is like no other lady I know. This is a LONG episode but trust me, it’s worth it for the insights on resilience, leadership, working in a male dominated space & really just generally kicking butt in life. During her 15 year military career, Matti has earned 8 war medals, served with American navy seals, worked with the UN and tracked militia leaders. She also speaks 3 languages & was medically discharged from the army after breaking her back.

In this episode I’m talking to Major Matina Jewell who really like no other lady I know. This is a LONG episode but trust me, it’s worth it for the insights on resilience, leadership, working in a male dominated space and really just general kicking butt in life.

I actually met Matti after she spoke at A Commonwealth Bank Women In Focus event where she’d shared her story and everyone was left shocked, in tears and in awe of her strength.

After living quite close we were lucky enough to become friends and I got see how this incredible military human weapon was also this beautiful suburban blonde haired, blue eyed mumma. So different from ten years ago as she was working to capture war lords and restore peace in third world nations.

During her 15-year military career she:

  • Earned eight war medals,
  • Completed the physically demanding Navy divers course,
  • Served with American Navy Seals,
  • Tracked militia leaders in the Solomons,
  • Boarded smuggler ships in the Arabian Gulf and,
  • Was posted as a peacekeeper with the United Nations in Syria and Lebanon.
  • Has a Masters in Project Management
  • Speaks 3 languages
  • Represented Australia in two sports
  • The only Australian to ever receive two Republic of Lebanon war medals in combat and the Lebanese war medal for acts of bravery on the battlefield.

Medically retired, Matina served on the Prime Ministerial Advisory Council and continues to champion change for injured war veterans.

Among many honorary roles, Matina is a founding Ambassador for ‘Project Thankful‘, a movement partnered with the United Nations to help empower women and children globally.

Matina has been featured on the ABC’s Australian Story, is a best-selling author of the book 'Caught in the Crossfire' and her life story is currently being made into a feature film.

So yeah, just totally your average Australian Female! :)

Episode 29: Angela Ceberano: Building your profile through social media & PR

Angela Ceberano is one of those rare unicorn humans who is equal parts fierce strength and beautiful vulnerability. She's beautiful on the inside and out and has built an incredible PR company, Flourish, by breaking traditional moulds and backing herself. In this episode, Angela talks about leaving the comfort of a corporate job to go it alone, on building a business and dealing with anxiety and how you can get the most out of your social media marketing.  http://www.flourishpr.com/

Angela Ceberano is one of those rare unicorn humans who is equal parts fierce strength and beautiful vulnerability. She's beautiful on the inside and out and has built an incredible PR company by breaking traditional moulds and backing herself. In this episode, Angela talks about leaving the comfort of a corporate job to go it alone, on building a business and dealing with anxiety and how you can get the most out of your social media marketing. 

At 28, she saw an opportunity to create a new-school PR agency that was obsessed and addicted to results.

Flourish began in February 2010 and the business has grown from a home office into a busy dynamic creative communications agency with a double warehouse based within Melbourne’s creative suburb of Collingwood.

Angela runs a dedicated team of publicists and creatives who are new school thinkers in the world of PR. 

Angela is also a content creator for YouTube and uploads content on business, fashion, tech & travel for her 30,000 loyal subscribers.  Angela also mentors upcoming #girlbosses and enjoys show-jumping with her horse Marco.

Episode 28: Diana Goodwin on Going Global: Growing a Business Internationally

If you've wondered about what it takes to build your business internationally, you're going to love listening to Canadian business superstar, Diana Goodwin. We met at the Dell Women's Entrepreneur Conference and I was amazed by how she uses technology to build her company with so many people spread far and wide.  Diana Goodwin is Founder and CEO of AquaMobile, an international on- demand at-home swim lesson provider with over 2500 instructors operating worldwide.

If you've wondered about what it takes to build your business internationally, you're going to love listening to Canadian business superstar, Diana Goodwin. 

We met at the Dell Women's Entrepreneur Conference and I was amazed by how she uses technology to build her company with so many people spread far and wide. 

Diana Goodwin is Founder and CEO of Toronto-based AquaMobile, an on- demand at-home swim lesson provider, the largest of its kind in North America.

AquaMobile has grown to over 2500 instructors operating across Canada and in 25 states in the U.S, and has been profiled in Forbes, Inc., Huffington Post and Techvibes to name a few. Diana has won numerous business awards including Emerging Entrepreneur of the Year, and the $100,000 Small Business Challenge. 

Diana is considered an innovator and thought-leader in “Bootstrapping”, finding the most cost-effective ways to market and scale her business model to over seven figures.

Episode 27: Keri Krieger: Optimising Your Health For High Performance

In short, Keri is a wellness magician! She's who I turned to when I had hit absolute burnout and she helped to put me back together. We talk about how to handle stress, burnout and to pay attention to our minds and bodies so that we can perform at our best. Keri is passionate to offer women a way to learn how to truly nourish themselves mind body and spirit to step away from over work, exhaustion, burnout and self loathing to experience personal peace, stillness and passion for life.

In short, Keri is a wellness magician! She's who I turned to when I had hit absolute burnout and she helped to put me back together. 

Keri helps women come home to themselves. In their practices. In their personal lives. In their bodies. She is passionate to offer women a way to learn how to truly nourish themselves mind body and spirit to step away from over work, exhaustion, burnout and self loathing to experience personal peace, stillness and passion for life.

Having spent over a decade working in health retreats around the world with a background in acupuncture and a deep knowledge of Chinese medicine. She has developed a unique treatment style called Rockupuncture; which is a delicious combination of acupuncture and hot rock massage. 

Whilst being brilliant as a ‘hands-on’ therapist, Keri also offers support, advice and guidance as a health coach with Executives and individuals coping with the overwhelm of ‘busyness’.

In this conversation we explore the practicalities of getting clarity on what and who actually matters in our world, in putting the expectations of ‘doing it all’ to the side, and learning how to say ‘no’ as a complete sentence. When the immediate needs are taken care of then Keri calls us to then be clear on what is your metric for success whether it’s a health metric, or an energy metric, or it’s a connection metric, it needs to be something that is relevant and important to you. Combat the anxiety and overwhelm with real, practical and honest strategies that work. 

Find her at www.kerikrieger.com

Episode 26: Jo Hurley - Kicking arse as a woman in finance

Jo is a self-made millionaire through building her Self Managed Super company, Engage. She's broken the mould on what it's like to be a woman in finance and shares her insights on money and new beginnings.

Jo Hurley (Cardozo) is an award-winning entrepreneur known for building her Self-Managed Super business “Engage” from start-up to sale.

She has recently returned to her start-up roots with the launch of her celebrant business Love Story Ceremonies.
In 2017, Jo’s long career in the finance industry was recognised when she was named the Women in Finance “Woman of the Year”.  

She is a passionate speaker and inspires many with her personal stories of resilience and determination as a working mum in the male-dominated world of finance.

Jo is a previous winner of the Telstra Australian Young Business Woman and is regularly invited to work with aspiring female leaders, entrepreneurs, business owners, and students.

Find out more: https://www.facebook.com/lovestoryceremonies/ 

Episode 25: Cocktails & Coaching - Working in sprints and purposeful downtime

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about the benefits of working in sprints and purposeful downtime, rather than a constant marathon run. 

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about the benefits of working in sprints and purposeful downtime, rather than a constant marathon run. 

Episode 24: Growing your podcast by sharing your truth with Karly Nimmo

If you have a podcast or want to have a podcast, this episode is essential listening. I have the amazing Karly Nimmo, the podcast queen!

If you have a podcast or want to have a podcast, this episode is essential listening. I have the amazing Karly Nimmo, the podcast queen! 

Karly Nimmo is a No. 1 iTunes podcaster, with three hit shows; Karlosophies, Keeping Good Company (now wrapped) and Make Some Noise. She’s a serial entrepreneur, mad creator, born communicator and connector with a crazy knack for getting you to connect to your truth and see life from a different perspective.

In this episode we cover what you need to record a podcast, where you can do it, how you should edit and how you can grow and promote it.

Episode 23: Why you should go all in

This week is short and sweet (15 minutes) with me sharing the importance of getting over fear and going ALL IN! When you have the courage to try something new, you owe it to yourself to go all in. Be bold and do big things. Get over the fear, dream big, plan well and take massive action.

This week is short and sweet (15 minutes) with me sharing the importance of getting over fear and going ALL IN! When you have the courage to try something new, you owe it to yourself to go all in. 

Be bold and do big things. Get over the fear, dream big, plan well and take massive action. 

Episode 22: Playing big and branding bold with Suz Chadwick

Do you want to play big and brand bold? This week's podcast is for you! My guest today is Suz Chadwick, branding expert. Suz shares so many tangible tips you can implement for your brand. Get it in your ears today. Find Suz at theconnectionexchange.com

Do you want to play big and brand bold? This week's podcast is for you! My guest today is Suz Chadwick, branding expert. Suz shares so many tangible tips you can implement for your brand. Get it in your ears today. 

If you want clients clambering for your brand of awesome sauce or just more people saying "I just have to work with YOU", then you're in luck!

Suz Chadwick is business, brand and speaker coach taking your brand from basic biscuits to amazing ‘got to have' Tim Tam greatness.

As the founder of The Connection Exchange, the creator of the Brand Builders Academy and Brand Builders Lab podcast, Suz works with small businesses to help build their confidence to ‘THINK BIGGER', PLAY BIGGER and BRAND BOLDER. 

Partnering with both small and large businesses, she finds their wow factor, supports them to build brands with clear and powerful messages that connect with their audience and helps her clients to stand out and make their business the exception, rather than the rule.

Episode 21: Becoming an influential speaker with Colin Boyd

This week I have the incredible speaker extraordinaire, Colin Boyd. If you need to present in your business on video, webinar or up in lights on the stage, this podcast is a must for you. Colin goes over how to overcome fear and self judgement, how to communicate with your signature story and how to incorporate speaking into your business. Find Colin at colinboyd.co

This week I have the incredible speaker extraordinaire, Colin Boyd. If you need to present in your business on video, webinar or up in lights on the stage, this podcast is a must for you. Colin goes over how to overcome fear and self judgement, how to communicate with your signature story and how to incorporate speaking into your business.

Colin helps experts, course creators and coaches to speak confidently on stage to sell...without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. As a keynote speaker for over 10 years, he brings a depth of experience that few have to entertain and also move an audience to action. He’s best known for Sell From Stage AcademyTM which is the leading program for growing your business through speaking. He lives in Newport Beach California with his amazing wife and two little kids.

Find Colin at:

Main website: https://colinboyd.co/

Sell with Story Guide: www.sellwithstoryguide.com

Offer Transitions Scripts: www.transitionscripts.com

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