HER EMPIRE BUILDER PODCAST

SHARE YOUR GIFTS WITH THE WORLD

Join business coach Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.

Tina has over 14 years of experience in starting, building and selling companies, she's a speaker, teacher, mumma and traveller. She's unapologetic about living an intentionally big life and if you want too, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.

Episode 101: Creating a Winning Lead Magnet

A good lead magnet or opt in can change the shape of your business. You can have tons of vanity metrics and followers on social media, but the one key metric that makes the biggest difference in sales is the size and engagement of your email list.

The most effective way to build a highly engaged email list is with a gold standard lead magnet that is high value that your audience absolutely loves!

A lead magnet is an exchange. It’s saying, "Hey, I’ll give you this piece of beautiful value in exchange for your contact information so that I can market to you." But of course, in much more eloquent language.

I'm taking you through the steps in today's episode. If you want NEXT LEVEL, go to tinatower.com/challenge and spend 5 days with instructional video and interaction to design your perfect lead magnet.

 

Episode 100: Celebrating 100 episodes! 

Oh my gosh - this is the 100th time I've hit the 'record' button on my podcast. I'm so grateful to all of you who have listened, learnt and of course, taken massive action in the direction of your dreams. 

Thank you for tuning in each week. It's a true honour to deliver you this podcast and I love being able to share insights and interviews with people who are kicking butt in this wonderful world of empire building. 

Today, I'm celebrating 100 episodes and also sharing with you the changes and evolution that's happened in the podcast and my business since I hit go on that very first episode in 2017. 

Happy listening! Cheers to the next 100. And if you want to give me a special 100th episode gift, please jump on and leave a review x

Episode 99: How To Pitch Yourself As A Podcast Guest 

Being a guest on a podcast is an incredible way to be able to share your knowledge, get exposure to a new audience and to add massive value to people who may not know you yet. It can be hard to know where to start when pitching yourself as a podcast guest so today I have an amazing guest to give you tips and tricks to allow you to step into the light you we’re born to be in.

Christina Lenkowski is a forward-thinking publicity strategist and educator for online course creators, service providers and coaches looking to expand their credibility, bring in new customers and go from “best-kept secret” to “go-to expert” in their industries.

During her 13 years of PR agency and consulting work, she helped clients earn spots in print publications like Martha Stewart Living, Sunset, Reader’s Digest, and Big Life, and online coverage in MSN.com and TravelChannel.com, among others.  Christina herself has been featured on websites like Medium.com and CEOHacks.com. She’s been a guest on podcasts, including Health Coach Nation, Launch It Girl, Hustle Like a Mother & The Destination Marketing Podcast, as well as helped her clients get booked on many others.  She has spoken on stages at conferences throughout the US, and lives in Boise, Idaho, USA, with her husband and daughter. https://www.publicityxchristina.com/

Instagram: @publicityxchristina

Episode 98: How to turn your dreams into reality 

This week I moved into my dream house and it got me thinking about the process of daring to dream, and then the action that needs to be taken in order to make it a reality. 

In this episode, I am sharing the steps that I consistently take to turn my dreams into plans and what it takes to get to your own version of success. 

Episode 97: Using Pinterest to build your business with Amber Peterson

Pinterest hasn't been high on my radar for year but I just keep hearing about it! So I got in Pinterest expert, Amber Peterson, to tell us all about it and how we can optimise Pinterest for conversions. 

Find more about Amber here: https://cheersconsultinggroup.com/

Episode 96: Showing up and serving at a higher level

There can be so much fear around showing up and letting your light shine. As I've grown in my business, I am constantly coming up against limiting beliefs that are keeping me small. In today's episode, I'm talking through the fears that I've faced and what I'm doing to work through them.

Episode 95: Selling Through Webinar With Colin Boyd

On today’s episode I have my friend and coach, Colin Boyd and he’s sharing all of the wisdom on selling through webinar and increasing your confidence on camera.

Colin’s course is one of the best I’ve ever taken and helped me hugely in my presenting. He’s kicking off a free live training series next week and if you’re wanting to improve your speaking, this will be absolute GOLD! You can register at the link in my bio or go to tinatower.com/colin

Episode 94: Getting over crushing disappointment

Disappointment in business and life is inevitable. I had a set back this week and I'm talking you through how I deal with that in order to make my resilience muscle stronger, and bounce back into positive action.

Episode 93: Vocal and Body language Coach Dr Louise Mahler on presenting with confidence

What sets her apart is her winning mix of body language, vocal intelligence and mental patterning to coach executives to deal with difficult, and often hostile, daily scenarios such as stressful boardroom confrontations, media interviews and staff interaction.

Show notes: tinatower.com/93

Episode 92: Behind the Scenes of a 6 Figure Mastermind Launch 

In the past two years I have been launching courses on Kajabi and last week, had my most successful launch ever as I introduced my Mastermind to the world. 

In this weeks episode, I run you through what you should be considering when planning and running a limited online course launch. 

Show notes: tinatower.com/92

Episode 91 Business Masterminds - Why you need to be a part of one 

Why go it alone and take longer and go through more pain when you can take the short cut to success and learn from those who have walked the path ahead of you. 

Empire Builders Mastermind is open today >> Apply at herempirebuilder.com

I also run through some other masterminds that I've been a part of and how you can choose the right one for you.

 

Episode 90 Tracy Harris - The evolution of a digital business by design

I am so stoked to be bringing you an absolute legend today. You know when you first come across some people and then they’re everywhere, that’s what it was like when I met Tracy Harris. We had lots of friends and connections in common but hadn’t crossed paths and then I finally got to have my first conversation with her and I tell you what, I don’t think I’ve ever met anyone before who oozes so much love and warmth in everything she does. If you follow her on instagram you’ll know what I’m talking about, and it’s all real.

While Tracy is known as the instagram expert and we do definitely talk about that in this episode, I am so intrigued by people’s business journey’s and how they got to be in the gorgeous position that they’re in today and so we go in depth with the evolution of her business and how she went from a classroom teacher to having on of the top online businesses in Australia. I did get caught up and lost track of time so this episode is longer than normal, but I tell you what, had I not glanced at the clock, I would have kept going another hour! She’s just lovely to talk to and a bundle of knowledge and I know you’ll learn so much from this conversation.

Tracy Harris is the CEO of the Mums With Hustle online community and education platform for mums in business, creator of the online Instagram course, Hashtag Hustle, and Founder of the online marketing academy, The Social Method Society. She is fiercely dedicated to supporting big-hearted women wanting to design their life first and business second – by harnessing the superpower of Instagram as part of a complete digital strategy. One that aligns with who they are at their core and one that sees them creating their own version of success.

Find Tracy: https://mumswithhustle.com/

 

Episode 89 Coffee & Coaching - When to pull the plug on a good idea 

 

Today I'm talking about how to look at each activity in your business and questions whether it's bringing the most value to your customers and helping you achieve your goals.

 

Episode 88 The first chapter of ONE LIFE to celebrate 2000 copies!

I am celebrating today! You know, we make goals and we boldly go after them and sometimes we hit them and sometimes we don’t. One of my biggest life goals was to write a book and in November 2019, my first book ONE LIFE, How to Have the Life of your dreams, hit book stores and it was, I think, one of the proudest moments of my life.

 

Episode 87 Coffee & Coaching - Advice for changing strategic direction of your business

In this weeks episode of Coffee & Coaching we're talking about how to make strategic decisions and do scenario planning. 

 

Episode 86 Kate Toon - A Misfit Entrepreneur & some SEO 

Today I am joined by one of the funniest humans I know, Kate Toon. She’s hilarious and a kick arse business owner with so many iterations of how she’s done it throughout the years. We talk everything from motivation, to online course launches, Search Engine Optimisation to killing off products and services that you love.

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. She’s also a mad good hula hooper.

Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

Kate runs Australia’s only dedicated annual copywriting conference COPYCON.
She presents at events around the world and runs several hugely successful Facebook groups.

Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.

Enjoy this episode with the wonderfully interesting Kate.

 

Episode 85 Coffee & Coaching - Moving past gender limiting beliefs

On the back of mothers day and my Grandma's 93rd birthday, I'm talking about the benefits of women led companies and letting go of social norms and conformity to design your own version of life and dream big and go after it.

 

Episode 84 Coffee & Coaching - Consistency is the key 

We can get all excited in business and go off in fits and bursts. But the thing that makes the biggest difference is constant, conscious consistency. Day after day, week after week, month after month, year after year. Keep doing that and one day you'll wake up and realise that all of your dreams have come true.

 

Episode 83 Taking your offline business online with Hannah McDonald.

Hannah is one of our clients who we started working with about 6 months ago to introduce an online element to her offline business. I wanted to share Hannah’s story with you because it’s one thing to hear from all of these people who are years and years down the road, but it’s so valuable to hear the beginning and get the lessons raw and in real time and in today’s episode, Hannah is generous enough to share with us what that experience has been like taking an offline business online and the things that have worked and the things that are easier said than done!

Plus, she’s one of the kindest and loveliest humans I’ve come across.

"Hannah fell in love with business and fitness, combining them to open BurnTheory 4 years ago. Burn has grown from a boutique fitness studio, specialising in barre, boxing, mindfulness and community, and taken this online to create their signature THRIVE online program. It’s all about creating a space together for women who love to move, sweat, stretch and strengthen - but actually also want a good glass of wine at the end of the day.

Hannah has created a killer fitness offering both online and offline, but also created a culture based around community, being real, supporting whole-self health, and a space where real-world women thrive.”

Hannah is the creator of Burn Theory www.burntheory.com.au

 

Episode 82 Biting off more than you can chew.

I am always one for biting off more than I can chew and then chewing like crazy. I think it's the only way that you can get out of your comfort zone and do all of the things that you've never done before. In this episode I'm talking about how to push past the overwhelm and just go for it!

 

Episode 81 Talking Reinvention.

In this live recording I am talking about how vital it is to be open to reinvention. There's times in our lives when we want to go through transformation, and there's times like right now, where we have no choice but to reinvent.

 

Episode 80 The importance of breath with Angelina Saunders.

We all breathe to stay alive, but how often do you stop and take note and use the breathe to control your nervous system? Angie Saunders is my guest and she's going to run you through some breathing exercises, the science behind it, and how she's bringing her brilliance in breathing to the world. 

Show notes: tinatower.com/80

More about Angie: breatheme.com

 

Episode 79 Coffee & Coaching - How to start your own Podcast.

In this Coffee & Coaching episode, Tina takes you through the benefits of starting your own podcast and how you can quickly and simply get started. 

Get the free checklist here: https://www.tinatower.com/79

 

Episode 78 Coffee & Coaching - Between ON & OFF, Do what you can do, to the best of your ability.

As we navigate juggling all our usual separated roles into one at home, we are all feeling the pressure build. Let's together 'take the pressure down' and let me re-assure you that all of your emotions, mostly down at this time, are normal. Feel them, let the adjustment take place physically and mentally. Pause and take care of yourself. Then when you're ready to get creative, work on all those things that could improve your future now and at the other side of this time.
Coffee & Coaching is recorded live on facebook at 10am AEDT every Monday.
Watch Coffee and Coaching live https://www.facebook.com/TinaTowerAu/
Find more about Tina at tinatower.com


 

Episode 77 Coffee & Coaching - *LIVE* from Self Isolation

Coffee & Coaching is recorded live on facebook at 10am AEDT every Monday. 'Normal' is out. Negativity, Misery and Fear are all up . Making us all feel out of control. We can take ontrol of one thing though, 'Our minds' and plan for the future. I'm a planner by nature, but in these times of uncertainty it ironically can give you just that, clarity and certainty. From daily practices of meal planing, excercise, online courses or work if you can. Plan for when this is over, and preapre for the re-ignition of your business when it does.

 

Episode 76 How to get your business online NOW

There's no choice other than taking your business online right now. In this quick episode, I'm taking you through some of the things you can do right now to get your business online.

 

Episode 75 Coffee & Coaching - 5 things to future proof your business right now in these times of lockdown

Coffee & Coaching is recorded live on facebook at 10am AEDT every Monday. All right stop.. Collaborate and listen! 🎶 Today I'm discussing my top 5 actions to keep your business not only going but growing amidst this lock down we are all in or affected by.

 

Episode 74 Coffee & Coaching - The importance of social proof and scarcity mindset

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday. Today's session we're talking about everything happening in the world right now, it's a great time to look at the behaviour of humans and how we can use some of that in our own business marketing. The world is a weird place right now, keep calm and be kind to one another.

Episode 73 The Smart Property investment show crossover with Phil Tarrant

This episode originally appeared on the Smart Property Investment Show with Phil Tarrant. On this episode I am candidly sharing my investment story, how a first home owner grant oversight majorly backfired, and why it became difficult to get finance after travelling with her family for a year. Phil and I reflect on the taboo nature of talking about money, why open and honest conversations on this topic can be helpful, even though it's crazy uncomfortable.

Read more...

 

Episode 72 Coffee & Coaching - Thriving under pressure

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday. In business it's going to be inevitable that we will encounter periods of intense pressure and unfortunately, the responsibility is all with you. We need to be able to quickly diffuse adrenalin from our bodies so that we can do big things and get on with the job we're here to do.

Episode 71 How to show up on Video with Rebecca Saunders

We all know how valuable video is! I am a massive fan of the quick connection that you can make with video and I want to encourage you to show up confidently! So today I'm interviewing an absolute video guru. Rebecca Saunders is a video expert, visual impactor, video strategist and entrepreneur with a passion for building brands with visual impact. Through consulting, workshops, speaking and video production services she works with her clients to build online visibility, stay relevant and drive ROI. Since moving to Australia in 2012, she has built nationwide production company ‘Deli Agency’, opened a bespoke film studio ‘Pyrmont Studio’ and launched online video training platform ‘Vlog School’. She has a team of ‘ninja’ videographers behind her, and regularly works with Individuals, NFPs and large organisations to create video content to drive impact.

Read more...

 

Episode 70 Coffee & Coaching - Staying away from shiny objects to focus!

It's so easy to have optimism at the beginning of the year when we're pumped about all of the things that we can do. Then, throughout the year, distraction, opportunities and shiny lights take our focus away. Today, I'm talking about maintaining that focus to build your business and your profit. Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday.

 

Episode 69 How to hire the right person

In a small team, every human you employ is so important and precious. Today, I'm going through the process that I use to hire rockstars in my business.

Read more...

 

Episode 68 Coffee & Coaching - When to expand your team

As a small business, it's always a huge decision to invest in a new team member. Today I'm running through some checks you can do in your business to know when and who is best to serve the next stage of growth in your company. Happy team building!

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday.

 

Episode 67 How to publish your book with Kelly Irving

If you've ever wanted to write a book, this episode is for you! Today I have book coach superstar, Kelly Irving. I've got Kelly answering all of your questions about where to start, how to get over writer's block and the big beautiful business implications of getting that book that's sitting in your head, out into people's hands. Read more...

 

Episode 66 Coffee & Coaching - Inbox management to stay sane and productive!

The email inbox is one of our most utilised tools, but it can take up soooo much time, make us reactive and hijack our day so easily. Today I'm sharing some simple tools and tips for inbox domination to claim back your productivity. Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday.

 

Episode 65 Can we actually be our best self?

This episode is deeply personal. I'm running an experiment this year - to see if I can actually live my life as my best self. It's starting with the goal of losing 20kg and making better decisions in all of the areas of my life. Being your actual best self is exhausting, it takes massive discipline. But I am interested to see what happens when I actually do all of the things, even when I don't want to.

Read more...

 

Episode 64 Coffee & Coaching - Diving into fear to get results

We never know what we're capable of until we're brave enough to dive into fear and discover whether we're going to sink or swim. Today's Coffee & Coaching session is live from my kids swimming carnival and all around me are children battling nerves and fear and confidence is building all over the place. As adults, we have to remember not to lose our childlike willingness of experimentation and dive in and start kicking. Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday.

 

Episode 63 Creating connection and community through facebook groups with Angela Henderson

Today I talk with Angela Henderson about creating connection and community through Facebook groups. As a business consultant/coach, she helps women business owners get all the pieces in place to have 5 figure months and then onto 6 figure years without burning out in the process.

Read more...

 

Episode 62 Coffee & Coaching - Creating your weekly social media marketing plan

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday. It can take so much time to wonder each day what you should be posting on social media and how to get great engagement and results. Today's session explores how you can run a repeat plan to grow your business through social media

 

Episode 61 Increasing engagement through instagram with Emily Osmond

Today on Her Empire Builder I have the gorgeous Emily Osmond. I had been seeing Emily around and was getting more and more interested in what she does. She’s an absolute ray of sunshine and an instagram marketing expert and that sunshine totally shines out of her.

Read more...

 

Episode 60 Coffee & Coaching - Naming Your Business & Services

Coffee & Coaching is recorded live on instagram and facebook at 10am AEDT every Monday. Today's session we're talking about all things NAMES. Entity names, business names, program names, domain names, social names and IP. If you've wondered what you should be calling everything, tune into this episode.

 

Episode 59 Reviewing last year to create your BEST YEAR EVER

Welcome to Season 2 of Her Empire Builder! I'm kicking off with episode 59 - covering the whole process I use to review the previous year and to set goals that actually turn into reality for the coming year ahead. You'll find the workbook to accompany this episode here.

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Episode 58 How to recharge over the holidays and plan an epic 2020

This season can get a little crazy and emotional. Today, instead of talking about how you can do goal setting and planning for 2020, I am talking about how you can really maximise your time over the holiday period to rest, recharge and refocus. Then, when the podcast is back on 15th January I'll be going through the full planning method for 2020, and you can do it with a clear mind and a happy and refreshed heart. Thanks for tuning in to Her Empire Builder this year, I have loved delivering an episode to you each week and look forward to coming back in the new decade!

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Episode 57 Behind the scenes of running a book launch tour

There's a lot of lessons from running a book tour across seven cities over two weeks! In this podcast episode, I'm sharing with you the preparations and some behind the scenes stories from what it was like to launch my book, ONE LIFE, around the country. Grab your copy here >>> onelifebook.com.au

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Episode 56 Handling rejection

There's no getting around it - if you want to push your limits, you need to be prepared for a little rejection. In today's podcast, I'm going through how I bounce back from rejection and the self talk that I try to avoid so that we can move onwards and upwards in pursuit of our goals!

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Episode 55 Cocktails & Coaching - Planning for 2020

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week she will be talking about planning for 2020. For more Cocktails & Coaching, join in live on Facebook at 4pm Fridays (AEST).

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Episode 54 Stepping into your feminine power with Genine Howard

Today feminine powerhouse Genine Howard is joining me! We are talking all about how to step into your light and really live the life that you love. Genine Howard is best known as magazine publisher and Feminine Leadership Coach. After decades in the media, Genine now heads up a movement to teach women to embody their feminine wisdom, intuition, and soul work so they can build impactful legacy empires. Her multi-media empire, PROFILE, champions and showcases women across the globe who are the epitome of fearless feminine founders. Find Genine at: www.profilemag.com.au and www.geninehoward.com

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Episode 53 Cocktails & Coaching - Going in sprints

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about going in sprints and all the valuable lessons that go with it.

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Episode 52 The process of self publishing a book

It's LAUNCH WEEK! My book ONE LIFE is finally here, and today I thought I would pull back the curtain and let you in on the whole process of how this book came to life, how I have marketed it and how much it's all cost! If you've thought about writing a book, this one will be insightful.

Resources here...

 

Episode 51 Cocktails & Coaching - Making decisions

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about making quick and quality decisions to avoid decision fatigue and procrastination.

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Episode 50 Having a great money mindset with Clare Wood

Today I have a special guest, Clare Wood! We're covering everything from money mindset, balancing business and babies and her first course launch! Clare Wood is an action-orientated business coach and mentor, with a focus on mindset, financial success, and marketing strategy. She is a numbers nerd, an ex-Accountant (CPA), wrangler of two boys, drinker of wine, a gym junkie, podcaster, traveller and a reality TV fan. You can listen to The Clare Wood podcast where you love to listen to podcasts and find her at https://clarewood.com.au or at @clare_wood_coach on Instagram.

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Episode 49 Cocktails & Coaching - Pricing your services

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about pricing your services.

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Episode 48: Overcoming disappointment

Sometimes we win, and sometimes we lose. In today's episode, I'm sharing the process that I use to bounce back when something falls short of our expectations. Disappointment is inevitable, but we are in complete control of how we respond to it.

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Episode 47: Cocktails & Coaching - Using your personal profile to build your company

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about using your personal profile to build your company.

 

Episode 46: Five things to add $10k to your online business

For the online course creators among us, this one is for you. If you have thought about running an online course or you already have it launched, today is essential listening. I'll be taking you through five simple things to boost the revenue of your business before the year is done! Simple though, does not always mean easy, but we've got this. I also share with you at the end, an amazing offer for my Palm Springs Retreat! If you have the opportunity to come and immerse yourself in your business for a week with an intimate group of superstar women, believe me, your future self will thank you for it. And, the early bird offer is pretty crazy awesome!! www.tinatower.com/retreat

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Episode 45: Cocktails & Coaching - Competition & Comparison 

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about competition and comparison.

 

Episode 44: When you have too much to do, too little time

You know when you feel like there's just way too much to do and you don't have time to do all the things? Yeah, me too. This episode will run you through the process I use when I want to break all the records of what a human can get done in a certain time period and how I get back to the thinking of less is more.

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Episode 43: Lindsay Rogers on creating a million $ business in one year at 25

Lindsay is the MD and co-founder of Chello, an agency that applies creativity to communication problems; connecting brands and people back to what matters most. At the age of 25, Lindsay Rogers left a dream career – to build the company she couldn’t have dreamed of.  Chello started as two co-founders. In its first year, it turned over a million dollars and reached over 45 clients – including an international airline. Since then the company has grown to over 20 people and more than 180 clients.


Episode 42: Sara Redman - Unlocking your potential to achieve high performance

Sara owns SRA Corporate Change whose purpose is to unlock the potential of organisations and their leaders to cultivate high performance. They work with leading organisations in their core business areas of strategy, leadership and culture. Sara’s personal and professional experiences have refined her approach to the many facets of people development. These experiences ensure clients receive genuine results relevant to the way in which we live and work today.

 

Episode 41: Kirsty Dunphey - A multi-millionaire by 25, Kirsty talks investing & property

Kirsty Dunphey grew up immersed in an entrepreneurial wonderland: parents who had their own businesses and rental properties, who escaped the rat race and retired in their 30’s and who enveloped her in that culture working in their businesses from a young age. Kirsty has delivered keynote speeches around the world and heads up a number of businesses most notably her new mortgage and finance broking company Up Loans.

 

Episode 40: Valerie Khoo - Unlocking the creative potential you may not know you have

Valerie Khoo is founder and CEO of the Australian Writers’ Centre, which is Australia’s leading centre for writing courses. She now combines her love of storytelling with her passion for art and managed a second career as a professional artist. She has also been appointed as the City of Sydney’s Curator of the Chinese New Year Festival 2019, the third-largest annual event in Sydney (behind NYE Fireworks and Vivid) and the largest celebration of Chinese New Year in the world outside of Asia.

 

Episode 39: Elizabeth Abegg - Taking Spell from a market stall to a $1 million month

Elizabeth Abegg is one half of sister-duo that makes up Byron Bay fashion brand Spell and the Gypsy Collective. Elizabeth drove the label into a global business by embracing the blogging and online shopping world. Spell & the Gypsy Collective was awarded the 2016 Australian Business of the Year at the National Telstra Business Awards and finalists of the Cosmo Women of the Year Awards 2017 in the Designer Category.

 

Episode 38: Leanne Haining - A masterclass in creating a business and brand to stand the test of time

Sit back and take a listen to this gorgeous woman be so open about what it’s like to travel the world for years being foot loose and fancy free and then thrive in the serious world of raising a family and growing a business. Leanne Haining is the Creative Director of bath, body & home fragrance brand, Urban Rituelle. Having their products stocked in over 1000 boutiques in Australia, Leanne has learnt the art of adaptation and innovation throughout the changing seasons of business.

 

Episode 37: Growing businesses and changing lives with super entrepreneur Jacinta McDonell

Jacinta McDonell is an absolute unicorn of a human. She’s incredibly cool, fierce and also the most kind and generous person you could imagine. Jacinta launched the US franchise Anytime Fitness into the Australian market in 2008. An entrepreneur and a mother of 3, Jacinta now focusses on The Human Kind Project, a not-for-profit foundation that funds life changing projects in Africa and India & a new style of yoga studio, W1LL, with every purchase supporting a human in need.

Episode 36: The twists and turns of a family run business with Pamela Jabbour

Pamela Jabbour is the CEO of Total Image Group, Australia’s leader in the uniform industry dressing over 250,000 people a day. She’s super successful and the business is 13 years old but it hasn’t always been that way. It took her 12 months to sign the first client after making 100 calls a day! Persistence anyone? We talk about how she handles the pressure of a rapidly growing business and stay sane working so closely with her loved ones.

Pamela Jabbour is the CEO of Total Image Group, Australia’s leader in the uniform industry dressing over 250,000 people a day. She’s super successful and the business is 13 years old but it hasn’t always been that way. It took her 12 months to sign the first client after making 100 calls a day! Persistence anyone?

Doing what many people find astronomically difficult, she employs a large staff which also includes her father, brother and a good friend.

We talk about how she handles the pressure of a rapidly growing business and staying sane working so closely with her loved ones.

Episode 35: One of the country’s top accountants talks money and smashing the glass ceiling, Leanne Hegarty

Leanne Hegarty is a Partner within KPMG working with large private and family owned businesses and high net worth individuals. She’s also been my accountant for nearly 10 years & is the smartest woman I know. In today’s interview she talks about what it’s been like as a woman rising up in a traditional male dominated industry when so many deals take place on the golf course. How she bought her baby to work, how she runs marathons to stay sane and the money mistakes that you could be making.

Leanne Hegarty is a Partner within KPMG working with large private and family owned businesses and high net worth individuals.

She’s also been my accountant for nearly 10 years so I know what an incredible woman she is. In today’s interview she talks about what it’s been like as a woman rising up in a traditional male dominated industry when so many deals take place on the golf course. How she bought her baby to work, how she runs marathons to stay sane and the money mistakes that you could be making.

Leanne has been advising clients for more than 25 years and has her own businesses as well.

She is unique in her view that business owners cannot be viewed in isolation of their business and any work must be done in parallel to achieve the goals of the individual and the business. Imagine the stories of all of the interesting people she knows!

Episode 34: Sel Watts on living your life your way, unapologetically

Sel is a serial entrepreneur, a mum of 3, a lover of NYC and Gary Vaynerchuck in a massive way and an all round incredible woman. In this episode we touch on how Sel has defined her ideal life and unapologetically lives it, even though it sometimes goes against societal norms, how she deals with having her husband as an employee and the experiments, wins and losses that have made her into the formidable business woman that she is today.

Known to many as Sel, Sue-Ellen Watts disrupted the HR industry over 17 years ago when she launched her business wattsnext from home and has grown it into a National company, one of the largest of its kind in Australia.

Sel is a serial entrepreneur and I’d recommend also looking up Scrappi, Your Secret Sauce and Zzoota.

She’s a mum of 3, a lover of NYC and Gary Vaynerchuck in a massive way and an all round incredible woman. In this episode we touch on how Sel has defined her ideal life and unapologetically lives it, even though it sometimes goes against societal norms, how she deals with having her husband as an employee and the experiments, wins and losses that have made her into the formidable business woman that she is today. Please enjoy this incredibly honest and inspiring chat with my friend, Sue-Ellen Watts.

Episode 33: Tina Tower interviews her children on mother guilt & leaving them to go to work

This week are my two favourite guests, my children. I started my business before my children were born & get asked way too often if my children are ok because I work and have a career that I love and how I juggle it all. Mother guilt serves no one and does nothing except invade your happiness and slow down your progress. Please forgive some answers, after all, my interviewees are 8 & 9 years old. I’d love to hear your thoughts on Instagram and Facebook or pop over to tinatower.com.

This week on the podcast are my two favourite guests, my children. I started my business before my children were born so they’ve never known a mum without it. I get asked way too often if my children are ok because I work and have a career that I love and how I juggle it all. Unfortunately my husband never got asked if our kids were ok when he worked full time and so the guilt that I was somehow doing something wrong, always feel on me.

It’s often women that ask the question because they too are trying to work out how to get passed their own #motherguilt but the guilt serves no one and does nothing except invade your happiness and slow down your progress.

My children told me after our interview that questions like “What is it like having a mum that works full time” seemed silly because they’ve never known any different and that’s completely normal to them. But that’s the whole point. Children will think whatever their situation is is the normal one. Mine, (which I cringed when they said it) think that dads should all stay at home and look after their children if the mum goes to work, but that’s because it’s their situation.

As my 8 year says, “All we need is love and care”. So if you’re a mum carrying around mother’s guilt, I hope this helps you stop today.

Whatever your situation, whether you work, don’t work, have a side business, have a massive business, it’s the right one for you and your life.

Please forgive some answers, after all, my interviewees are 8 & 9 years old. I’d love to hear your thoughts on Instagram and Facebook or pop over to tinatower.com.

Episode 32: Suzi Dafnis: How to have success last a lifetime

There’s lots of people that have a small success and call themselves an entrepreneur. Suzi Dafnis has done what many people dream to do, she’s been a successful entrepreneur for DECADES! Now the CEO at HerBusiness, she took over from its founder after successfully exiting her previous business, Pow Wow Events. A long time internet marketer and an expert in event management, online marketing, social media and presentation skills. Find her at @suzidafnis http://herbusiness.com/

There’s lots of people that have a small success and call themselves an entrepreneur. Suzi Dafnis has done what many people dream to, she’s been a successful entrepreneur for DECADES!

I first saw Suzi speak at a Robert Kiyosaki seminar when I was at uni and then met her when I first started my business at The Australia Business Women’s Network. No other woman in business has made a more consistent and long lasting impression on my life and business. She is truly remarkable and one of the most wise, generous and awesome kick arse women I’ve ever met.

Suzi Dafnis is the CEO at HerBusiness and Chairperson of its Advisory Board.

Suzi has been involved with the business since 1995. In 1998, she took over from its founder after successfully exiting her previous business, Pow Wow Events and has since managed and grown the community. She remains its media spokesperson and a champion of women in business.

A long time internet marketer, Suzi has been doing business online since 1994. and is an expert in event management, online marketing, social media and presentation skills. She’s passionate about education and shares information with other women through keynote presentations, podcasts, videos and webinar presentations.

Suzi is also one of those cool crossfire people, loves personal development, travel and red wine.

Find her at @suzidafnis
http://herbusiness.com/

Episode 31: Justine Teggelove on thriving in a male dominated environment

This week I’m lucky enough to talk to Justine Teggelove, an absolute powerhouse in the construction industry. We’re pretty sure she’s the only woman founder & operational CEO of a commercial construction company and we’ll be talking about how she thrives in that environment as well as the advice she has for you in investing in property and renovating your home, managing your team and your own emotions and her big business and new business. Justine is one of the founders and CEO of Rodine.

This week I’m lucky enough to talk to Justine Teggelove, an absolute powerhouse in the construction industry. We’re pretty sure she’s the only woman founder & operational CEO of a commercial construction company and we’ll be talking about how she thrives in that environment as well as the advice she has for you in investing in property and renovating your home, managing your team and your own emotions and her big business and new business.

Justine is one of the founders and CEO of Rodine. Rodine is a commercial construction company based in Melbourne with a national project portfolio for a multitude list of high profile clients. Melbourne International Airport, Westfield (Scentre Group), GPT and MCG to name a few.

Impressive.

Not to sit on her laurels, and noticing a gap in the market for female consumers in the building and property arena, Justine Co-founded Build In Common in 2017 which addresses empowering females to be well informed and confident consumers in the building and property market.

Justine had the honour in 2018 of being listed in the Australians construction industry Top 100 Women. She has also been nominated for Telstra Australian Business Woman of the Year Awards in 2016 and 2017. Additionally to this, Justine was invited to attend a Business Chicks and Virgin Unite women’s leadership program on Necker Island in 2016 with Sir Richard Branson, Netflix Co-founder Mr Marc Randolph and other world leaders.

Episode 30: Matina Jewell: What the military taught her about life, love & leadership

I’m talking to Major Matina Jewell who really is like no other lady I know. This is a LONG episode but trust me, it’s worth it for the insights on resilience, leadership, working in a male dominated space & really just generally kicking butt in life. During her 15 year military career, Matti has earned 8 war medals, served with American navy seals, worked with the UN and tracked militia leaders. She also speaks 3 languages & was medically discharged from the army after breaking her back.

In this episode I’m talking to Major Matina Jewell who really like no other lady I know. This is a LONG episode but trust me, it’s worth it for the insights on resilience, leadership, working in a male dominated space and really just general kicking butt in life.

I actually met Matti after she spoke at A Commonwealth Bank Women In Focus event where she’d shared her story and everyone was left shocked, in tears and in awe of her strength.

After living quite close we were lucky enough to become friends and I got see how this incredible military human weapon was also this beautiful suburban blonde haired, blue eyed mumma. So different from ten years ago as she was working to capture war lords and restore peace in third world nations.

During her 15-year military career she:

  • Earned eight war medals,
  • Completed the physically demanding Navy divers course,
  • Served with American Navy Seals,
  • Tracked militia leaders in the Solomons,
  • Boarded smuggler ships in the Arabian Gulf and,
  • Was posted as a peacekeeper with the United Nations in Syria and Lebanon.
  • Has a Masters in Project Management
  • Speaks 3 languages
  • Represented Australia in two sports
  • The only Australian to ever receive two Republic of Lebanon war medals in combat and the Lebanese war medal for acts of bravery on the battlefield.

Medically retired, Matina served on the Prime Ministerial Advisory Council and continues to champion change for injured war veterans.

Among many honorary roles, Matina is a founding Ambassador for ‘Project Thankful‘, a movement partnered with the United Nations to help empower women and children globally.

Matina has been featured on the ABC’s Australian Story, is a best-selling author of the book 'Caught in the Crossfire' and her life story is currently being made into a feature film.

So yeah, just totally your average Australian Female! :)

Episode 29: Angela Ceberano: Building your profile through social media & PR

Angela Ceberano is one of those rare unicorn humans who is equal parts fierce strength and beautiful vulnerability. She's beautiful on the inside and out and has built an incredible PR company, Flourish, by breaking traditional moulds and backing herself. In this episode, Angela talks about leaving the comfort of a corporate job to go it alone, on building a business and dealing with anxiety and how you can get the most out of your social media marketing.  http://www.flourishpr.com/

Angela Ceberano is one of those rare unicorn humans who is equal parts fierce strength and beautiful vulnerability. She's beautiful on the inside and out and has built an incredible PR company by breaking traditional moulds and backing herself. In this episode, Angela talks about leaving the comfort of a corporate job to go it alone, on building a business and dealing with anxiety and how you can get the most out of your social media marketing. 

At 28, she saw an opportunity to create a new-school PR agency that was obsessed and addicted to results.

Flourish began in February 2010 and the business has grown from a home office into a busy dynamic creative communications agency with a double warehouse based within Melbourne’s creative suburb of Collingwood.

Angela runs a dedicated team of publicists and creatives who are new school thinkers in the world of PR. 

Angela is also a content creator for YouTube and uploads content on business, fashion, tech & travel for her 30,000 loyal subscribers.  Angela also mentors upcoming #girlbosses and enjoys show-jumping with her horse Marco.

Episode 28: Diana Goodwin on Going Global: Growing a Business Internationally

If you've wondered about what it takes to build your business internationally, you're going to love listening to Canadian business superstar, Diana Goodwin. We met at the Dell Women's Entrepreneur Conference and I was amazed by how she uses technology to build her company with so many people spread far and wide.  Diana Goodwin is Founder and CEO of AquaMobile, an international on- demand at-home swim lesson provider with over 2500 instructors operating worldwide.

If you've wondered about what it takes to build your business internationally, you're going to love listening to Canadian business superstar, Diana Goodwin. 

We met at the Dell Women's Entrepreneur Conference and I was amazed by how she uses technology to build her company with so many people spread far and wide. 

Diana Goodwin is Founder and CEO of Toronto-based AquaMobile, an on- demand at-home swim lesson provider, the largest of its kind in North America.

AquaMobile has grown to over 2500 instructors operating across Canada and in 25 states in the U.S, and has been profiled in Forbes, Inc., Huffington Post and Techvibes to name a few. Diana has won numerous business awards including Emerging Entrepreneur of the Year, and the $100,000 Small Business Challenge. 

Diana is considered an innovator and thought-leader in “Bootstrapping”, finding the most cost-effective ways to market and scale her business model to over seven figures.

Episode 27: Keri Krieger: Optimising Your Health For High Performance

In short, Keri is a wellness magician! She's who I turned to when I had hit absolute burnout and she helped to put me back together. We talk about how to handle stress, burnout and to pay attention to our minds and bodies so that we can perform at our best. Keri is passionate to offer women a way to learn how to truly nourish themselves mind body and spirit to step away from over work, exhaustion, burnout and self loathing to experience personal peace, stillness and passion for life.

In short, Keri is a wellness magician! She's who I turned to when I had hit absolute burnout and she helped to put me back together. 

Keri helps women come home to themselves. In their practices. In their personal lives. In their bodies. She is passionate to offer women a way to learn how to truly nourish themselves mind body and spirit to step away from over work, exhaustion, burnout and self loathing to experience personal peace, stillness and passion for life.

Having spent over a decade working in health retreats around the world with a background in acupuncture and a deep knowledge of Chinese medicine. She has developed a unique treatment style called Rockupuncture; which is a delicious combination of acupuncture and hot rock massage. 

Whilst being brilliant as a ‘hands-on’ therapist, Keri also offers support, advice and guidance as a health coach with Executives and individuals coping with the overwhelm of ‘busyness’.

In this conversation we explore the practicalities of getting clarity on what and who actually matters in our world, in putting the expectations of ‘doing it all’ to the side, and learning how to say ‘no’ as a complete sentence. When the immediate needs are taken care of then Keri calls us to then be clear on what is your metric for success whether it’s a health metric, or an energy metric, or it’s a connection metric, it needs to be something that is relevant and important to you. Combat the anxiety and overwhelm with real, practical and honest strategies that work. 

Find her at www.kerikrieger.com

Episode 26: Jo Hurley - Kicking arse as a woman in finance

Jo is a self-made millionaire through building her Self Managed Super company, Engage. She's broken the mould on what it's like to be a woman in finance and shares her insights on money and new beginnings.

Jo Hurley (Cardozo) is an award-winning entrepreneur known for building her Self-Managed Super business “Engage” from start-up to sale.

She has recently returned to her start-up roots with the launch of her celebrant business Love Story Ceremonies.
In 2017, Jo’s long career in the finance industry was recognised when she was named the Women in Finance “Woman of the Year”.  

She is a passionate speaker and inspires many with her personal stories of resilience and determination as a working mum in the male-dominated world of finance.

Jo is a previous winner of the Telstra Australian Young Business Woman and is regularly invited to work with aspiring female leaders, entrepreneurs, business owners, and students.

Find out more: https://www.facebook.com/lovestoryceremonies/ 

Episode 25: Cocktails & Coaching - Working in sprints and purposeful downtime

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about the benefits of working in sprints and purposeful downtime, rather than a constant marathon run. 

Join Tina Tower on a recording of her LIVE Friday Cocktails and Coaching session. This week, she's talking about the benefits of working in sprints and purposeful downtime, rather than a constant marathon run. 

Episode 24: Growing your podcast by sharing your truth with Karly Nimmo

If you have a podcast or want to have a podcast, this episode is essential listening. I have the amazing Karly Nimmo, the podcast queen!

If you have a podcast or want to have a podcast, this episode is essential listening. I have the amazing Karly Nimmo, the podcast queen! 

Karly Nimmo is a No. 1 iTunes podcaster, with three hit shows; Karlosophies, Keeping Good Company (now wrapped) and Make Some Noise. She’s a serial entrepreneur, mad creator, born communicator and connector with a crazy knack for getting you to connect to your truth and see life from a different perspective.

In this episode we cover what you need to record a podcast, where you can do it, how you should edit and how you can grow and promote it.

Episode 23: Why you should go all in

This week is short and sweet (15 minutes) with me sharing the importance of getting over fear and going ALL IN! When you have the courage to try something new, you owe it to yourself to go all in. Be bold and do big things. Get over the fear, dream big, plan well and take massive action.

This week is short and sweet (15 minutes) with me sharing the importance of getting over fear and going ALL IN! When you have the courage to try something new, you owe it to yourself to go all in. 

Be bold and do big things. Get over the fear, dream big, plan well and take massive action. 

Episode 22: Playing big and branding bold with Suz Chadwick

Do you want to play big and brand bold? This week's podcast is for you! My guest today is Suz Chadwick, branding expert. Suz shares so many tangible tips you can implement for your brand. Get it in your ears today. Find Suz at theconnectionexchange.com

Do you want to play big and brand bold? This week's podcast is for you! My guest today is Suz Chadwick, branding expert. Suz shares so many tangible tips you can implement for your brand. Get it in your ears today. 

If you want clients clambering for your brand of awesome sauce or just more people saying "I just have to work with YOU", then you're in luck!

Suz Chadwick is business, brand and speaker coach taking your brand from basic biscuits to amazing ‘got to have' Tim Tam greatness.

As the founder of The Connection Exchange, the creator of the Brand Builders Academy and Brand Builders Lab podcast, Suz works with small businesses to help build their confidence to ‘THINK BIGGER', PLAY BIGGER and BRAND BOLDER. 

Partnering with both small and large businesses, she finds their wow factor, supports them to build brands with clear and powerful messages that connect with their audience and helps her clients to stand out and make their business the exception, rather than the rule.

Episode 21: Becoming an influential speaker with Colin Boyd

This week I have the incredible speaker extraordinaire, Colin Boyd. If you need to present in your business on video, webinar or up in lights on the stage, this podcast is a must for you. Colin goes over how to overcome fear and self judgement, how to communicate with your signature story and how to incorporate speaking into your business. Find Colin at colinboyd.co

This week I have the incredible speaker extraordinaire, Colin Boyd. If you need to present in your business on video, webinar or up in lights on the stage, this podcast is a must for you. Colin goes over how to overcome fear and self judgement, how to communicate with your signature story and how to incorporate speaking into your business.

Colin helps experts, course creators and coaches to speak confidently on stage to sell...without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. As a keynote speaker for over 10 years, he brings a depth of experience that few have to entertain and also move an audience to action. He’s best known for Sell From Stage AcademyTM which is the leading program for growing your business through speaking. He lives in Newport Beach California with his amazing wife and two little kids.

Find Colin at:

Main website: https://colinboyd.co/

Sell with Story Guide: www.sellwithstoryguide.com

Offer Transitions Scripts: www.transitionscripts.com

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