HER EMPIRE BUILDER PODCAST
HELPING YOU TO SHARE YOUR GIFTS WITH THE WORLD
Join business coach Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.
Tina has over 14 years of experience in starting, building and selling companies, she's a speaker, teacher, mumma and traveller. She's unapologetic about living an intentionally big life and if you want too, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.
I love all types of marketing so learning book marketing for my past two books was a very fun experiment to jump into.
I tried everything on my first book, which led to a much more systemised approach for the second book that put Million Dollar Micro Business on the top of the Australian and American Business Book Charts.
I'm sharing with how I did it so you can help your book to spread through the way it deserves.
Get your book marketing Canva templates at bookmarketing.com.au
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Podcast Ep169 Book Marketing
Hello friend on this beautiful, fine day. Thank you for joining me on the Her Empire Builder podcast. We are here for episode 169, episode three in my four part series on books. So hopefully you're listening to this because you either have plans to write your own book or you're in the process of writing your own book, which makes me very excited because I love books. I love reading them, I can't wait to read yours [laughs], and I do love writing them, even though it is so bloody hard.
One of my favourite parts is what happens after you write the book. So, a couple of episodes ago, we talked about how to actually get the book written and for me, I think, that is definitely the hardest part. I mean, you know, if you follow along with the Her Empire Builder podcast, you know that I am a digital marketer at heart. So, I do love the marketing side of things and it's very exciting that once you complete that book, you've then got it and then you just get to promote it. You get to get it into the hands of as many people as possible so that they can learn all of the things that you're teaching in the book, and so that it can have this big, beautiful impact.
Up until the time where this takes place, I find it much easier to never think about this step. Like, I mean, if you're in the book writing process, and you are thinking too much about how many people's hands you want to get the book into, it can suck you out a little bit [giggles]. So I really encourage you to think about the ecosystem, which is going to be our next episode next week, so that you can write that with the book in mind, but really start doubling down on the book marketing. Once you hand in and you finalise that final manuscript, then you are good to go.
Alright, so all of this episode, I'm going to be sharing with you about how I marketed my books. I did one self published and one with a publisher. Both got to bestseller status. My second book, Million Dollar Micro Business, we just found out last month, so it's 10 months old now, and it's just reached 10,000 print copies sold in Australia. So that is very exciting. My first book, One Life, only sold 3,000, so it is very exciting to be able to have that, you know, plus we've got US sales and weirdly, Germany is our number three country, so if you're listening from Germany, hello [laughs], oh, I should have learned German for hello, Guten Tag? I don't even know, oh my gosh, I shouldn't have even attempted that. I might have to edit that bit out. No, I won't, let's be honest [laughs], but good morning everybody everywhere else. Then we have Audible sales in there as well.
So for today, I'm going to be talking to you all about that. I have also, with this episode in mind, because when I started sketching out this episode, at the beginning of the year, when I made my plan for the podcast for this year, and I knew I wanted to do, like, book month, I started like, putting all the ideas for the book marketing episode and then, I’m like, this is not a podcast episode [laughs]. It's like a whole frickin program. So while I haven't made a whole program out of it, I have put together a, like, mini course / resource for you. So, if you do want to market your book, you can go to www.bookmarketing.com.au (can you believe I got that domain name? Oh my gosh, I can’t. When I wanted to do that I wrote it in, like, GoDaddy and it came up as available and I was like, what? Get out of town!). So you can go to www.bookmarketing.com.au, and you can get the book resources that I've created for you. So, there is the full Canva template with how I did my full book marketing plan. I've got about 30 minutes of videos for you in explaining how to put together those elements of your book marketing plan, and then I've also got all of the other things, with the goal of just saving you bucket tonnes of time and money. So, things like the sticker template from Canva, which I know sounds so simple, but you know, that's half an hour of your life. Then the bookmark template, the social media template for launching the book. What else have I got in there? Like, tonnes of stuff. So, if you go grab that it will save you, it will save you so much time and money.
I spent so much effort in researching all of the different things that I could do to market my book because a lot of it's very old school. So when you, if you Google search, which is how I start everything that I want to do, a lot of the marketing tactics are very old school or they don't go further beyond going to do a book signing at a bookstore. So, to get all the digital marketing and to get everything kind of, you know, bought up to the year 2022, you can grab that. It's got everything that you need in there but for today's episode, I'm going to talk to you about what I did so, even for free, you can get all of the goodness. Let's get into it.
Hi friend. I'm Tina Tower, Business Strategist and digital online empire builder. I've been in business since I was 20 years old and have since built and sold four businesses. I started in the world of online courses in 2017, and grew to a seven figure annual turnover in just under two years. To say I love the game of business is an understatement. I'm a world traveller, a mama, a wife, a best selling author, and I love the freedom that we have to create the business and life that we want to live. It takes courage to break the rules and shake things up and do it your way. Through Her Empire Builder, I share my experience and bring you lessons from some of the world's best to help you dream big, plan well and take massive action. It is absolutely possible to run a thriving, growing business that positively impacts the world and have a beautiful personal life without hustling and working yourself into exhaustion. I want that for you. Let's enjoy the journey my friend.
Okay, let's talk marketing to get you that best selling book. Now I sometimes get picked on for how often I say “all the things” and I know we tend to, in this day of entrepreneurship, kind of discourage doing all the things because we're in the era of go with the flow, outsource everything, you know [laughs], don’t do all the things. You know, I have an episode on that in, like a month, because I do think that there's a time and a place to stop doing all the things, but I also think if you want fabulous output, it requires massive input. Usually, unless you have a bucket tonne of money to be able to throw at it, the person that's going to do that input, so that you can reap the rewards of the output, is you. So, what I'm going to tell you today is all of the different things that you can do for your book marketing. Do you need to do them all? Definitely not [laughs].
You know, when my book came out, for me, writing a book was such an incredible amount of effort. It took so much time. It took so many different opportunities away because remembering, every time we say yes to something, we're unconsciously saying no to something else. So, by saying yes to writing a book, this is a year or two of your life and you will be saying no to so many things without even realising it, just because of the sheer time it's going to take you to research, to write, to edit, to do all of the marketing, to do everything around the ecosystem of that book is such a massive effort.
For me, when it came to actually looking at what marketing effort I was going to put in, it was going to always be 100% because I sacrificed so much in order to get that book to its finished product that damn straight, by the time that thing was ready to soar out into the world, I’m like, baby, I'm gonna give you all I've got [laughs]. I didn't want that effort to be wasted and so I'm going to run you through all of that, and maybe at different things you'll be going, Tina, you are crazy bananas because that is a lot of things but you know [laughs], it also did very, very well, which is tough as an author.
So I will say that, you know, my publisher was pretty happy in going, if we sell a couple of 1,000 copies that will be really good. I was like, what? Really? I'm not doing all of this just to sell a couple of 1,000 copies, but when you actually look at book statistics throughout the country and throughout the world, there's not that many that sell. So, like, an absolute bestseller is 10,000 copies of which we just hit, just shy of, Million Dollar Micro Business’ first birthday, which is really a great result but I still think, oh my gosh, in, like, this world with 7 billion people, really? We couldn't do better than that [laughs]? It's hard, it's hard to get that traction.
Okay, so the first thing that I want to talk to you about is, is that effort in going, be conscious about the effort that you're going to put in. I do think that sometimes, like, from a mindset point of view, it's really difficult to fully market something that is so, what’s the word? It feels so personal. When you write a book, it's using all your IP, it's using the best of what you've got. You've put everything into that and it can feel very exposed. I think when you go to market it, you know, there's a part of you that will want to shelter yourself. Often we self sabotage because we're trying to protect ourselves a little bit, so sometimes I think that people can not go all in, because it gives them an out if it doesn't do as well. What I want to encourage you to do is, you've done the writing, you know what? It's done. It's done. Once it's finished, once that book is finished, and once you hand that manuscript over, it's done. You can't change anything, you can't alter it, it is set. So it's time to just get over it and be happy that you did the best you could at the time, and then just market the bejesus out of that thing until you get a chance to rewrite it [laughs], do option two, or to do the next book and different things that you're going to do. So I want to say that in terms of effort. You owe it to yourself to give your book baby the best chance of survival.
So the second thing that I wanted to talk about is budget because a lot of people don't talk about money, which, you know, I have a lot of words to say about that, but that's not what this episode is for. I do think that too often, you, like a lot of people do gloss over how much it actually costs. I learned very early on that it's a pay to play world that we live in, whether it's fair, or whether it's not, it is. So, if you want to play the game, you've got to put in some funding. There are a lot of different things that you can do that don't cost a lot of money and I did mine, I think, on a pretty shoestring budget. The things that I learned from the first book to the second book, were huge.
So with my first book I self published, which I have a whole episode of that that I'll link in the notes below, because when I did that, like, back in 2019, I think late 2019 or early 2020 was when I did an episode and talked to you through everything that it costs me. So it cost me about $60,000 to create that whole book and that whole process. So I itemised all of that out for you, but for the budget for this one with the publisher, I didn't have to pay for the whole production of the book. What I did have to pay for was a whole lot of other stuff.
So the things to really keep in mind. So if you're self publishing, go back to that episode. I'm not going to talk about that in this one, but that's things like, you know, all of your book production, your editor, your cover design, like all of that sort of stuff. In terms of marketing, whether you're self publishing or going with a publisher, you'll need all your promo materials. So like your boxes to send for the influencer packs, the pretty tissue paper that it gets wrapped in, stickers to go on top of the book and to give away to people. You'll need pull up banners, media walls. You'll have so many different promotional materials that will go with it. All of that, by the way, I have templates for at www.bookmarketing.com.au [laughs], that you can get.
So, you'll do all your promo materials. That'll usually set you back, depending on how many you get, between $2,000 and $5,000, and if you're with a publisher, they'll give you an allowance for marketing. So they will cover some of that, but not normally all of it. You know, with my publishers, they said they had the marketing budget and I was like, okay, cool, well, here's everything that I need, and they're like, oh, no, we get your bookmarks [laughs]. So they got my bookmarks and my media wall.
So you'll have that then you'll have your author copies. So sometimes, depending on the publishing deal that you've got, you will either get a certain amount of free author copies, but usually a whole lot of publishers will also get you to purchase copies. So that's if you're going, like, a hybrid publisher, or most small business publishers will get you to do that. If you're going with mass publishers, like big global ones, they won't get you to buy author copies. You’ll have the option to buy them but you won't have to. So usually you've got to allow, you know, about $5,000 to $10,000 for author copies of books so that you've got some to give away and you've got some to sell at speaking engagements, and that sort of thing. So you have that to take in mind for your marketing budget.
The other thing is PR. So whether or not you're going to use a PR person. My PR person that I had for Million Dollar Micro Business, oh my gosh, he was an absolute champion. He was so good, like, so good. He was worth 10 times the amount that I paid him and that was $3,000 a month for three months was the retainer that he was on. When I did my PR for my first book that was $20,000, and the result was nowhere near as good. So what I would encourage you to do when you're looking at a PR person is get personal recommendations from people who have used them before for specifically book marketing. So the PR firm that I used the first time, it really wasn't their fault, they weren't specialised in book marketing. So you really want to get someone that knows how to push a book, and has all of the contacts in that realm. So keep some money aside for PR.
The other thing is book placement. So this is something I did not know my friends in the first one, and I actually like debated whether or not to put this in the episode or not, because I'd never heard anybody talk about it before and I'm not sure whether it's supposed to be a secret [laughs]. Where books are placed, whether they are on different places in the shelf, whether they are in the front windows, whether they are on the new release stand, whether they are on the best selling list in a lot of bookstores, yeah, that's all paid for. That’s, it's paid. Like, I was shocked. I could not believe that that was paid for [laughs]. The naivety in me was always thinking, like, they're chosen by somebody, or you sell a certain amount of copies and then you get these coveted positions. No, a lot of it is like I said, pay to play, so for me, with Million Dollar Micro Business coming out, I really wanted to be able to be, like, in the front windows of different stores. So if you buy a catalogue space, what do you know, they put you in the front window.
I wanted to be in the airports; you pay for that. So with Hudson's, for example, which is all the US airports, nobody knows who I am in the US. So I have a very small following but to get a book out there, you have to kind of, you know, it's got to be seen, it's got to be visible, or it's just going to get lost. No one's going to come looking for my book. They don't know who I am to come looking for it, which is the case for a lot of us, right, when we first put books out. So, I knew it had to be visible so, with them, I had placements, and they have like 20 different options for placements. This is the same with a lot of the big book chains. You can be on the end caps, you can be front facing or spine facing, because if you don't pay for it, you're just like this little spine that gets lost on the shelf.
So we paid for front facing, we paid for end caps, and then one of the months, we paid for the travel pick of the month. So to be at the airport and be at the front window with the travel pick of the month was huge. We sold 1,000s of copies of Million Dollar Micro Business because it was there, but part of me, and you know, I still haven't shared it on social media and I do, I will, I will this week, but a part of me felt really funny about it because I was like, you know what? I'm really excited to see my book in all the US airports. Walking through I was like, holy guacamole, this is awesome, but a part of me was also like [laughs], it’s there because I paid for it to be there. So is that something I can feel proud of? I don't know. This is the thing, it then becomes a self fulfilling prophecy because the book did sell really well, because it was placed at the front of the stores where everyone could see it. So they were like, great, I'll pick that up. Had I not paid for that it wouldn't have been there in the first place and it would have just disappeared, and then the book wouldn't have done very well.
So now, it's getting picked up naturally without me having to pay to place it because the numbers are so good, but I wouldn't have been able to get the numbers there without the payment. That was the same when my first book came out, I didn't know that that was actually available. So the book didn't do as well. So anyway, I wanted to share that with you because I think sometimes you can go, gosh, look at these, these books all get on the front and all get on the list and get on the windows and get all of this stuff, these people are so lucky. You guys, luck has nothing to do with it [laughs]. They're cashed up and they're paying. So there's a myth. You know, it's a bit disheartening, but debunked.
So there's book placement. The other thing to put money into is a photo shoot. So you want to have a photo shoot as soon as you get an advanced copy of the book. Because I had so much marketing that I wanted to do in the pre release period of the book, we actually just had the book cover made and I wrapped the cover around an existing book that I had, because the books were only going to get to me, I think, about a month before they were getting released, which wasn't enough time to do everything that I wanted to do, because you know, all the things.
So do your photo shoot. I've got a full photo shoot checklist for your book inside of my book marketing resource, which you can get at www.bookmarketing.com.au. How good is that domain name? Anyway. So do that. A book tour is a good thing to think of. So when Million Dollar Micro Business came out, unfortunately we were in lockdown for four months, so my tour got cancelled. We ended up doing one of the stops, like, when the book was six months old but that sucked. When One Life came out, the way that I sold a lot of those books was because of the book tour and getting a lot of that social sharing. So that is definitely worth the effort in running a book tour, but it is a big consideration with your marketing budget because renting a location is expensive; food, drinks, flights, accommodation, all of that sort of thing. What I would, you know, depending on how bougie you want to go, or what your budget is, co-working spaces work fabulously. They're probably the most economical and they also feel the most fun and funky too. So, you know, the hotels are a little stuffy, a lot of them, so look at that for your book tour as well.
Okay, so that's budget wise. So budget wise you’ve got your promo materials, author copies, PR, book placement, photoshoot, book tour. Now we're getting into the actual marketing, and oh my gosh, I'm already this, this episode is going to be for a while you guys [laughs], and it doesn't even touch the surface of what I've put into the resource thing. I keep going to call it a course but then I'm like, it's not a course because my courses are usually way bigger than this one.
Anyway, so the first thing you want to do is create the marketing plan. So I am a big fan of plans. Fan of plans. I’m a big fan of plans because otherwise it can blow your mind. You can think, oh my gosh, I’ve got to do this and I've got to do that, and what about this and what about that, whereas when you've got a really well laid, thought out plan, it allows you to get everything into place, to get all really organised and then just focus on being present rather than kind of being scattered everywhere.
So the first thing that you want to do for your marketing is buy the domain. So as soon as, hopefully you've done that, like, well in advance, but I can't believe how many people I talk to who are about to put out a book and I go, have you got the domain for it and they don’t! So, you know, whatever your book is going to be called, buy the domain for that as soon as you have the idea for it. I mean, I've got an idea for my third book, I may never write it, but I've bought the domain already just in case. So you want to have the domain so that that can go all throughout your book and that you can funnel people there for pre orders, for downloading your digital resources, for all of that sort of thing. So mine for Million Dollar Micro Business is www.milliondollarmicrobusiness.com. So, you want to kind of get it as close as you can. For One Life, I couldn't get onelife.com, so I got www.onelifebook.com.au. So you want to be able to get something that's going to be easy to roll off the tongue that people can remember to go and get all of those resources from you.
So always do that. Always write with the next steps in mind. So when you're writing your book, you want to circle it back to the digital resources that you have constantly. So that's something I'm going to talk about more in next week's episode with the digital ecosystem around your book, but you want to kind of have that top in mind for the marketing as well. Then you want to create a website for your book. So this is your page for pre orders, to book into your book tour, to get all your digital downloads, to feed into your course. So you're going to have a whole website for your book. It could sit on the back of your main website, but it's going to have quite a few pages so you want to make sure you've got that there.
Then you're going to do pre launch book marketing. Now I think that your pre launch book marketing is probably more important than your book marketing. Like, the pre launch, the month before and the month after, is definitely the most important part. Most traction is going to happen then so really doubling down on that pre launch book marketing, and that's things like, putting together all of your custom copies, your bulk sales, getting your media hit list done, getting your podcast hit list done, all of that sort of stuff. So again, all in detail in the marketing plan, but working out what you're going to do for all your pre launch book marketing, because all of those pre launch copies, all of those copies that get ordered in the pre launch part, on release day, that gets counted. That's what's going to shoot you up to the top of the charts. So when all of the Amazon rankings start coming, which are genuine and authentic and real, you will lead people all to one place.
So with pre launch, I'm in Australia, can you tell [laughs]? So, I know a lot of our listeners are scattered all throughout the globe, but in Australia, our largest online book retailer is Booktopia, so we led everyone to Booktopia. We didn't talk about Amazon at all, we wanted everyone to go onto Booktopia for pre launch, that was because we had a good affiliate link for them and we also wanted everyone to go to the one place that we had the best chance of hitting the number one bestseller list on that site. So if we'd split and led people to Booktopia, or to Amazon, it would have been split across the two so it wouldn't have jumped as fast. Hopefully that makes sense but Booktopia, also, were going to give us the best opportunities. So they put us on their homepage, put us in their newsletter, had me on their podcast, all of that sort of thing as well. So that is why we had all roads leading to Booktopia. Had they not given us those other benefits, I probably would have led all roads to Amazon because long term, Amazon is what has climbed. I mean the book’s now nearly a year old, we're still sitting on the top 50 on Amazon in the US for business books, which is, like, insanely cool but that is because all of our links lead to Amazon for that as well. So you want to focus on that with your pre launch book marketing in there as well.
So think of your book tour. So the tip that I would give for a really successful book tour is have a local host. So when you are, and this is, unless you're famous. Like, if you're famous, then you know, carry it [laughs], carry your own, but if you go to new locations and you're going to different cities, then a way to actually get that good local traction is to get a host, in each of those cities, that is going to share it with their local networks because as much as we go global with our reach, so much of it is grassroots, so much of it happens locally. So every book to a spot, stop sorry, you want to be able to get someone and have them invite their friends and invite their colleagues and to interview you. That's a really good format for the book tour in there as well.
So when it comes to custom copies of bulk sales, that's also a good idea that you're going to want to do like three to six months out. So that is if there's any companies that you know, you know, would like bulks of yours. If there's more than 2,000 copies, you could do a bulk cover for them, like, one that's personalised just for that company. You could do the first page is personalised just for that company. If it's less than 2,000, then you just do your normal book and just do discounted rates for those bulk sales, but getting those bulk sales across, is a really, really great way to get the sales up and also a really great way, especially if you've got a publisher, to get your publisher onside. Publishers obviously want to back the winning horse, so the more that you can do at the start to show that you're going to be a winning horse, the more effort they're going to put into you. So you want to show them that you're willing to go the extra mile. That you are going to be a horse worth backing. I'm really going far with this analogy [laughs].
So do as much as you can with that, then you want to look at what stores you're going to be stocked in. So if you’re with a publisher, they're going to put you, the main reason, like, I spoke about in the How to Write a Business Book episode, the main reason I went with a publisher is for distribution. So their whole connections that they have to getting stocked in the stores that I want it to be stocked in. Really, it does come down to you, again, to show those stores that you care and that you are going to be worth stocking and worth putting in a good location.
So you want to let all of the stores know what city, so when you're going on book tour cities, call all the local bookstores in that area and say, hey, I'm coming here on this date, would you like me to come in and sign some copies? Or would you like me to hold a book signing there? Do as much groundwork as you can to go into all of those different stores and give them some love and shout them out on social media because I guarantee you if you do that, they will do the same for you. So they'll then put you at the front and they'll then put your signed copies, and most bookstores do have a special shelf of signed copies. So that means that if you go in there and you sign them, there'll be moved to that special shelf. It also means they can't return the book.
So, say, the way it usually works is bookstores will stock your book for like six to 12 months, they'll give it on the shelf. Then if it hasn't turned over a suitable amount, they'll just return them all back to the publisher. So they're all there on consignment, they don't pay for their books until they're sold. So if you sign them, they can't return them to the publisher. So it's like locked in [laughs] with those sales there as well. So go and do as many of those as you can.
The other thing that I want to talk about from a marketing point of view is podcasts. So social media and podcasts were the two biggest things that I did to release my books. When Million Dollar Micro Business came out, I was on like 60 to 70 podcasts over the course of 90 days, and that is a lot. Like, a lot. I was so sick of my own voice by the end of it, but I went on everybody's podcast that would have me and had the audience that I knew would love that book. So I have zero doubt that the reason the book did so well was because I could go on it, I could share different things and I could go, hey, buy Million Dollar Micro Business, it's available for preorder now. So you want to time as many of your podcast episodes to come out, like, the week or two before release date and the week or two after release date. Ideally, seven days before or after is, like, the sweet spot to have them all drop. So you want to start planning that really early so that you can get that timing right, because that's what's going to give the book the biggest hit and it's going to make you everywhere, which is what you want when a book comes out. So definitely focus on the podcasting.
One of the other things to take into consideration is the global release. So, a lot of the time when you put a book out, it will release on one date in your home country, and then it may go global on another date. So you want to kind of work all of that out with your publisher, so you can make sure that you can do different marketing plans for different parts of the world around there as well. So, for example, my book we released in Australia on 1st July and we released in the US on 1st November, so a few months later. Now the blunder that we did was with the audio book. So because of Covid, there were a lot of different things, a lot of things got cancelled, a lot of things got moved, our audiobook didn't come out until seven months after the book came out, which was just a shamozzle and that was, you know, that was the publisher’s part but I would never let that happen again.
So you really want to make sure that your audio book is coming out at the same time as your print book is because sometimes they'll try and delay it by, like, 30 days, which I think would be fine, because that way more people are encouraged to buy the print book is usually the strategy around that, but I can not tell you how many messages I had in going, I’m trying to find it on Audible. Is it out on Audible? Yeah, when's it coming out on Audible? A lot of people listen to their books now so it was really frustrating to have to wait that seven months, and then by the time it did come out on Audible, all the marketing had died down. So I'm like, oh, do I need another campaign for this? Like, people are going be, like, what? Like, that ship’s kind of sailed. So you really want to take that into consideration as well.
Then you've got all your pre release packs. So influencers, media, book squad, all of that sort of thing. What I would, what I would caution you for with influencers is, it's not the size of the audience that matters, it’s the engagement and the care factor of the person you're sending it to. So you want to make sure that the people that you're sending the book to, actually are the people that want to receive the book and are willing to share it because a lot of people will get sent books and not share them because they're like, well, it doesn't fit into my marketing plan, or I don't know you or different things like that. So before you go to send your pack that's cost you quite a bit of money, I would always email people and go hey, I've got this book, it’s a pre release copy, I would love to share it with you so you can share with your audience, would you like a copy? Then let them say yes or no, but that way, you're not wasting that opportunity in there as well.
So, hopefully, all of those tips, the final one is social media and, I mean, I could talk for another hour [laughs] about social media, but you want to do all the things and social media you want to, you don't want it to come as a surprise, like tease the whole process. So when you start writing your book, start sharing videos of you writing your book. When you're looking at different chapter outlines, share, like, share the whole journey, the whole way you're coming across. Then when it gets close to release, you're stepping it up like massively. It’s exactly the same as you would an online course launch, in going, you know, two weeks to go, one week to go, five days, four days, three days, two days, one day, oh my god it’s here…boom, boom, boom. Like, it is fun, and it is exciting.
So, you really want to leave no stone unturned in terms of, you know, getting as much content as you can; pulling out quotes from the book and sharing those, doing reels for it, doing live video for it. Like, on release day, going live on your social media and sharing excerpts from the book, or reading parts from the book or doing anything that can encourage more people to go and buy the book because that is what you need. The barrier to entry, I mean, I think a book marketing is so much easier than an online course marketing, right? I mean, I know when I release Her Empire Builder, we do that twice a year, and, you know, for the year, it's $5,000. So it's a high purchase price whereas a book is $20. So it's very easy to say to everyone, you know what, if you've got any interest in online courses, you need to have this book. This book is amazing, you would definitely get something out of it, go get it. Like, there's zero friction in that. So it is very, very easy to be able to sell, you just have to be everywhere that your people are listening to it.
Okay, so I hope that helps. So again, if you want my full book marketing template, you can go to www.bookmarketing.com.au and grab that one. It will save you so much time and money. It is just, yeah, you will love it. It's $297 USD. It's not free because oh my gosh, it's so good, if I do say so myself. So you can go grab that one and please tag me @tina_tower on Instagram. I would love to know what ideas you've got from this. When you share your book tag me in it so I can share your book as well and start shouting it from the rooftops because I do think that writing a book is one of the, like, it's a big thing, right? It's something not everybody will do and it's very, you've got a lot of gall doing it and I'm very happy for you and very proud of you, and I think that, you know, when all of us get to the end of our lives, and we look back and we go, you know what? I contributed. Like, that was good. I was brave enough to take what I know and take what I've learned and put it in print forever and share it with others with the goal of helping other people's lives, I just think it's a really cool thing. So hopefully, that you have gone through all that effort, that you back yourself 100% and you put in all the marketing effort to match, because I want your book in as many hands as possible. Best of luck.
Thank you so much for listening to this episode of Her Empire Builder. If you loved it, please share it on Instagram for your friends and be sure to tag me @tina_tower so I can say thank you and if you really want to deliver me smiles, you can pop a review on Apple podcasts.
I would love to hear from you so if you have any questions at all, email me at [email protected] and if you would like to work with me further, all of the free resources and my courses can be found at www.tinatower.com.
Now I truly hope this podcast gives you so much value and you can use it to dream big, plan well and take massive action in building your very own empire that's just for you. Have the greatest day.