Ep149 Why you should organise a live event in 2022

Show Notes:

Get the Live Event Checklist here: tinatower.com/eventfreebie 

Want to come and have fun and meet awesome like-minded people? Check out all of the events we have planned for 2022: tinatower.com/events

Do you want to be a part of the biggest online course event for women? Grab your ticket here: womenonline.com.au

Resources:

Milina Opsenica, the incredible photographer I used for my Members Retreat in Noosa this year: https://milinaopsenica.com/ 

Get your free 30 Day Trial with Kajabi here! 

Want to be super organised and put your Event Checklist into a Monday Board? Check out Monday.com here!

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tag me @tina_tower on instagram and let me know what you're listening to! 

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Show Transcription: 

Hi friend, welcome to episode 149 of the her Empire Builder podcast. Okay, I think everyone can agree that the last couple of years, all of us have kind of had enough of virtual zoom events.

Now I run virtual programs are run online programs, and I love it. I love that, you know, as a consumer, I can access things all over the world from the comfort of my home. I love that I can teach people all over the world from the comfort of their home. But I love a live in person event. 

My favourite programs are hybrid programs, like programs that have a lot of virtual content, which is easily accessible, but also that you get that connection and you get that the vibrancy and the fun that is unrivalled, of what you get in person. And so in today's episode, that's what I want to share with you, I have an amazing freebie for you at the end. That is a Live Event Checklist because there can be so many moving parts if you're going you know what, I've had enough of zoom in 2022, I want to run my own live event or I'm thinking about it and you don't know where to start or what's involved. This episode is going to have you covered. I have ran a lot of live events over my last 17 years in business. And I'm sharing it all with you today. So let's get to it.

Hello, I'm Tina Tower, and you're listening to Her Empire Builder. For my first decade of business, I thought grinding and hustling and working harder than everyone else was my path to success. It was pretty successful by a lot of measures, but it led to burnout and adrenal fatigue. Then when I travelled around the world, on my family gap year, I discovered the simplicity and the reach of online business. And I completely fell in love. You have so much knowledge and expertise that's within, and I want to help you to package that. So you can also help to lift others up. So, how do you build a thriving million dollar business based on everything that's in your mind, this is Her Empire Builder, the podcast.

Running live events I find is something people either kind of love or hate.

Or you may not love the process, but you know how valuable it is. And so you do it anyway. And this is where I want everyone to be is to know that whether you're running courses or memberships, whatever you are doing online, your business will be helped in 2022 If you say you know what I'm going to run a live event, whether it is at the front end or the back end, it's going to be highly beneficial. And so what I mean by the front end or the back end, is you know, like now, I'm not saying be traditional salesy, by any means. But in the traditional sales sense, I remember back in, I think it was 2009 or 2010, somewhere there I was I had little kids, so it would have been 2009 or 10. And I went to this one day event. And it was you know, Anthony Robbins was the headline speaker, but it was one of those ones that you know is going to be a sales event, have you been to one of those, like, if you have you, you can't miss it. That's one that's kind of like, I went to a lot of them because they're cheap, because you know, they're cheap, because they're going to sell you something, right. If you're paying a premium price for an event, no one's gonna sell you anything because they don't have to to make their money back. They've made their money from the ticket price. But a dead giveaway is when you're paying for a very, very cheap event that you're going to get the bajieezus of sold out of you. And so I went to this event. And it was incredible. And speaker after speaker who was so polished and so clever.

Did their sales pitches and that year I had earned I think $40,000 So you know, I was killing it in business. But I spent $12,000 on courses. One of them was a course on for forex trading, like foreign exchange trading of different currencies.

Yeah, I don't know what I was thinking with that. But you know, one day I might do a podcast episode on all of my investment mistakes. Because I, I you know, I've caught myself this before, try hard and I do it lovingly. It's because I try many, many different things because you don't know what sticks sometimes until you're going to do it and there was a part of me when I was in my mid 20s that truly believed that maybe I was going to be able to do foreign exchange trading. But my point of the story was, it was because of the live event magic, the magic that just does not happen over a screen. And so at the front end, events can be amazing. So front end, I mean to people that are not already your core customers. So this is running an event like we are, in February, called the Women Online Conference, if you haven't got tickets to that yet, you can go to womenonline.com.au. Now for this, it's not a sales conference. And you know that because the ticket price is $297. So it is a high value conference that it is designed to educate, inform, inspire all of that sort of thing. But then also, what it does do is it will expose everybody in the audience to a whole lot of speakers that they may know, but not know know. And then after that people will go, You know what, I want more of that person. And so it's likely that a lot of people that attend our conference, sure, some people will come to the one day conference, and they'll go, you know, what I got enough there to keep me busy for a really long time. But there'll be some people that are going, I want more of that. And so they'll go and work more with that person, it's a beautiful way to be able to learn what people are all about. And so I'm putting on that conference, that one day conference. And the benefit of doing that at the front end is like several fold. One, it's going to expose a lot of people to me my business that haven't already been exposed, it also is tapping into the kind of customer base of these other speakers, but everybody wins, because each of the speakers get exposed to each other's customer base in there as well. So it's a huge amount of reach and a huge amount of connection. And this is the kind of biggest number one

like, like benefit of having live events is the connection. And its connection threefold, its connection to your clients, its connection to the other speakers, and it's connection for the participants to have for each other as well. So you know, you've probably attended conferences before, well, I hope so maybe you never have if you never have oh my gosh, like I'm going to just shamelessly plug my own things go to tinatower.com/events, because I am so excited about being let out of the house that I have gone nuts with events next year. And I have I think six or seven of them.

Anyway, back back to my point. So you know, we conferences, it's not only getting it from the stage. So when you're when you're at an attendee on a webinar, you are getting information, but you're not getting the connection that you get in person either either to the person who's speaking, and of course, to the other participants, as well. But when you meet each other in person, you know, you've got that person sitting to your left, you've got that person sitting to your right that you're like, Hey, friend, who are you? What do you do? How did you get here? Like, what are your hopes and your dreams, or maybe that's just me and the way I start conversations, but you get to connect with people. And I'm still friends with people that I met at conferences, years and years and years and years ago, because that connection is so rich. And so if you're the business that conduit for that connection, that is a really magical place to be. So I want to be able to encourage you to go be that connector, be that person there that could not only connect with your audience and give massive value, but also allow your like minded customers to connect with one another. So that's my first benefit is the connection. My second is inspiration. There is nothing like it. I mean, I've said that like the magic of a live room. It's just like going out of your normal day to day life. Being completely transported into this magical mystical world that is totally void of every normal responsibility. I mean, I know when I am sitting in the audience at different conferences, or different retreats, you can allow your mind to go in all different places, you know, like everything's possible, you get inspired by other people that you're like, oh my gosh, I can do that too. And they think so differently to me that maybe I can do those things that I have kind of buried deep dark into my soul. And this is the thing with the last couple of years, a lot of us have been exposed to nobody new we've been locked in our homes often in a lockdown sort of situations in and out for the last couple of years. And it's a lot of sameness. And what I've noticed by a lot of the women that I work with is those dreams that are usually ignited with live events have been diminished somewhat because you're you know, surrounded by family that's not necessarily thinking the same way that you are or you know, you missing out on that that re-ignition of that flame I go to conferences in America all the time, because as an Australian all often go to retreats and conferences in Australia and, and I am a big thinker, and I have big dreams. And my baseline is quite high. You know, for me, I'm going, I want to be able to make millions of dollars a year, I want to be able to start my foundation, I want to make a big impact. I want to be involved in the UN, I want to do all of these amazing things to a lot of people that will often when I meet them, look at me, like, Wow, you're a lot. Yeah, I am. But I go to the US. And a lot of the time, I'm like, Oh, my gosh, I'm playing so small, I can get bigger, I gotta go for it. Let's go. And I am so excited to be back out in that world again next year, and to be to have that re-ignition. And so inspiration is one of the best things that you get out of both attending a live event. And if you're the person putting it on, you're the person that gets credited with producing that inspiration, which means that the people that are going to your conferences, are going to hold you in high regard for for more, which is a great place to be. So that's number two inspiration, we got connection inspiration. 

Number three is credibility. So in the online digital information, space, credibility is what we work hard for, right? You know, we're writing articles, we're doing podcasts, we're making freebies, we're running webinars, we're doing all of these different things. So that we can stand out in the market so that when people are looking for a coach or a teacher, or that skill set that you have, and they go online, and they search for it, and there's a million different options of who to choose, you're the one that stands out, because you're the one that has the credibility, you're the one that people look at and go, she knows what she's talking about. She's my girl, like, the others are all you know, they're, they're good, but they're not as good. I want you to be that person. And the way that you become that person is, of course, very, very involved, you've got to be very good at what you do. But it's also doing all the things you know, it's it's having a podcast, it's writing articles, it's writing a book, it's being on other people's programs, it's like it's all things, but one of the big elements is live events. Because you standing on that stage with a mic in your hand and the spotlights on you and being brave enough to share your truth to share your thought leadership to manage something that is of epic proportions and put yourself on the line. It's ballsy.

It's risky, and later, I'm going to talk about the downsides of live events. But you pull it off, and it's huge amounts of credibility. And even when you're doing something like I'm doing with the women online conference and pulling together. So the Women Online Conferences is basically stories of millionaire course creators in Australia. And so they're all all the speakers are incredible.

And I'm the one pulling them together. So that gives me credibility and going. Alright, so she's like the conduit for all of these people. Right, credibility. Awesome.

So that's that one. All right. The fourth one is it's amazing marketing. Now, you've probably seen it before. One of the biggest reasons that we had a massive jump in my business at the end of June. So one of the days at the end of June, actually on the last day, the 30th of June, we made more money in a 24 hour period than we had in our best month. Right so we did more in a day than we ever had before in a month.

That was because of live events. Now we had in the middle of June our retreat for Her Empire Builder, my mastermind and what that did was gain heaps of marketing so we had 60 incredible women all attend all sharing photos it got so much coverage on social media got people talking about it we were so incredibly lucky to fit it in just before all the lock downs here which meant there wasn't a lot of live events going on. And also even though lock downs were on there weren't wasn't many live events because no one was like game enough to take the risk of booking something knowing that the rug can kind of be pulled out from under you at the at the last minute and that oh my gosh it's nerve racking. For Jarrah and I like my EA in the couple of months before the retreat like we were doing so many things and going Is this gonna come off is this not are we going to have to cancel everything because we had already created like multiple events and had to had to like postpone them and read redo them. So we were so lucky with that. But what it does is it gives you amazing marketing it gives you great Video footage, it gives you great images that you can use it gives life. You know, when you're working from behind a computer, there's only so much you can do with, you know, here I am working again, here I am taptap tapping at my computer here. Yeah, with my podcast mic and running my webinars. I mean, it's exciting. I love it. Don't get me wrong. But it's not as exciting as the live energy of being in a room with all of these incredible people that you can serve. And so that's what I think that so there's a four best reasons why you need to run a live event in 2022. 

Now, the downsides because, you know, always there's upsides and downsides. The number one downside is is ballsy. You know, it's, um, it is definitely not without risk. I mean, sometimes I'll talk to people that they say I put so much effort into an online course launch, and I didn't get the results that I wanted. And I wasted a couple of $1,000. And now I feel like a failure and all of these sorts of things. Live events is that on steroids.

I'm running a retreat Next year in Palm Springs is one of them. So I'm running two in Palm Springs, one for my members for Her Empire Builder mastermind, and one for the public called the let's launch retreat, if you want to check it out, go to tinatower.com/palmsprings. But with that one, I just had to pay the deposit of 40,000 US dollars. Now, my heart never made that transfer. It's like, boom, boom, boom. Because like I could book a retreat and nobody might buy a ticket, you know that. It's unlikely. But it's always a possibility. There's no guarantees, no one owes me anything. No one's guaranteed to show up. I don't know. But I'm paying for speakers. I'm paying for venue I'm paying for accommodation, I'm paying for the photographer, the decorator, the band, the dinners, the cocktail party is like, everything is there. And everything has to be locked in before you promote. Because it's not like you know, some people can get away with online courses and going you know, promote it before you actually have it because you can't ever, ever under deliver on a live event or anything for that matter. But live event you have to have things locked in before you start promoting them, which means you have to pay for them. Which means my events have been able to step up over time. Because the budget that I have now is bigger than the budget that I had initially. So when I first started running live events was through my franchising company. So I would run front end events to market the franchise. So I would run them for teachers publicly so that they could get to know the company and then then buy in. So for people that don't know my backstory, I ran primary tutoring centres, so we would sell centres to teachers to run and operate. And then I would run conferences every year for my franchisees, so for the teachers that were already operational, and the budget of those could go up and up and up as we went like the first time I ran it in the community centre. And I think the room hire was $250 a day I went into the grocery store and I made a cheese platter. And I stood at the front of the room and projected my voice because I couldn't afford audio visual equipment.

You know, but it goes up as your reputation goes up. If I tried to do that now, people would be like what sort of shit is this Tina, because I have an expectation right? My events are now known to be so good and boujee and quality that they have to keep getting better and better and better. And I can only imagine what my events are going to be like in the next 5 to 10 years. But it is expensive. And so that is something to take into consideration is going How can you run something and make a profit because we always have to make a profit we're running a business here and give yourself kind of the biggest safeguard so I wouldn't run the retreat like I'm doing in Palm Springs without a customer base like a solid customer base and and a likely scenario that I was going to at the very minimum cover costs. So because I'm 100% confident that I will at a minimum get the people to cover costs, then I'm confident enough to go forth and do it still makes my heart pound out of my chest that having that much like before but it is expensive when you look at running and you know sometimes people will say like even with women online, it's $250 for a ticket and I've had a couple of people go that's a lot for a one day conference. But man oh man does it cost a lot to run like even just live streaming and videoing is so expensive. The chair hire, the gift bags, the balloons, the flowers, the speakers, the accommodation, the flights for the speakers like all of the different things in the moving parts, there are so many different things to take into consideration that I see a lot of people go, Oh, you know, people won't pay that I better price it at $97. And they end up running a day and losing money. And you don't want to be that person because we are running a business. And so you want to make sure that you're crunching your numbers and you're covering your costs and getting that right. So it's expensive. 

The other downside is there are so many moving parts. So if you haven't ran live events before, you can look at it and go, Oh my gosh, I just don't even know. Like where to start. I don't even know what to do. And this is where the freebie that I alluded to at the start is coming into play for you. So, I’m a Systems ninja. I love systems, I have systems for everything. And so when we run our live events, we have a checklist that we follow that I'm going to give you. So if you click on the link in the show notes, you can go straight to it. Or if you go to tinatower.com/eventfreebie then you'll be able to download the checklist. So that's tinatower.com/eventfreebie. And that runs you through everything that you need to consider to run a live event. So there's still a few, you know, holes to fill in, in between. There's things like organised photographer, but even just that one point, you know, you've got to look at, okay, if I'm going to organise a photographer, and they're going to be there all day, what specifications you're going to give them and you're going to have some photos pulled out, or you're going to want five like aspects that we give our photographers, we want to have of each speaker a minimum of 10, close up photos, we want to have a minimum of five pulled out, we want to have some from side view, we want to have some from back view showing the whole crowd and we want to have some from the angle of behind the speaker looking out on the crowd as well. So we have a checklist for everything. Because that means that we we get what we want as well. And I'm never left disappointed, because I'm giving really clear instruction. So you want to kind of you know, take into consideration all these things that we have on on that checklist so that you aren't like keeping everything up in your head and you aren't going oh my gosh, what am I missing? What am I missing? You want to be able to use that so that you know what all the moving parts are for you to take into consideration. 

The biggest thing at the moment, I guess is like when you're doing in person events do you also offer a hybrid do you do a virtual at the same time. And I love the idea of a virtual when we're doing women online, we're doing virtual as well, because there'll be people that want to watch it all around the world that can't make it to Sydney. So we're gonna do virtual at the same time, but it's very, very expensive. So to give you an example, we've had a couple of quotes that are coming in are anywhere around five to $7,000 to virtually stream it. And so what we're doing because we, we run our end of year planning sessions with our empire builder members, we do our own conference for members here in Australia and in the US. And we're doing women online. And we'll do we do events all the time. So we're buying all of our equipment, so we'll probably spend between 15 and $20,000 on the equipment, but then we'll be able to use it again and again and again for each of our live events. So I mean, that's a huge expense and a really big consideration to take. But the thing is, you can't sell a virtual ticket. If you're going to do a bodgy job, like you can't just you know, live stream it on your phone, straight into Facebook, which is what I've seen some people do. And if you want to do that, you know, share it as a bonus, don't charge people for a shonky job.

So that's something to take into consideration is the equipment that you're going to use. And then you've got things like bookings, how you going to do bookings, I use Kajabi for all of mine. So Kajabi does all of our bookings. And then when people fill in their information, it feeds into a monday.com board. So I've linked to Kajabi and Monday in the show notes so you can see them as well. But we have a list of everybody in the Monday board and everything's automated so that when people buy a ticket, they then get subscribed to that email sequence so that they've got, you know, your confirmation email, you've got an email two weeks out, one week out, three days out, 24 hours out an hour out. So all of those things are all there and all set up and all superduper easy. You don't want to be thinking about oh, what else do I have to send? Oh my gosh, are they going to confirm more than you need? You think you need to always but that's a real consideration as well then you've got things like gift bags. I do think gift bags have become a bit of an expectation now. So well I know they certainly have for me.

I mean, I don't want to go anywhere without a gift bag. I love a gift bag! If you're going to do something you've got to do it well. 

Well, so if you can't do it, well, you're better off to not do it at all. Like not the whole event, yes, run a whole event, but not do that component. So like, if you can't do virtual, well, if you can't do the equipment, just don't do virtual just do in person, if you can't do the gift bags, well omit the gift bags, in our gift bags, you know, we have bags made, but even the Calico bags, like unless you're buying 1000s of them, they're 345 dollars each, like they're an expensive thing. And then you're getting things put in them. And sometimes you can get really great companies to donate things that are going to get the exposure there. And sometimes you'll have to buy the things to go in there. So that's something to take into consideration there as well. Then you've got your decorations, and all my gosh, can you go crazy in the decorations. Now let me let you in on a little insider secret for what we did for our empire builders retreat that we did in Noosa in June. So we got quotes for stylists to do the room. And it was it worked out to be about $5,000 a day for a three day retreat to style the room. And I was going like that's just No, I mean, I may make good money now. But I'm still quite frugal, and I don't waste $1 ever, like ever.

And so I was looking at that going, that just seems like a bucket tonne of wasted money. And so I went to Kmart and Target. And I bought these beautiful vases and like marble centrepieces and faux flowers and all of these different things to go on the tables and in our reception area, and at our check in spot and all of the different touch points and bought them.

The total came to $800 for all of this stuff. And so I was able to put them on, you know, I think we had 15 or 16 tables, and was able to put them on all of the tables. And then and then we bubble, wrap them back up again. And now we have them to use again and again. So we'll be doing things like that. So there's always different options with how you do it, I do find that sometimes events can get completely out of control, and people can throw money at them. It's like a wedding. You know, I've got a girlfriend that spent $80,000 on a wedding like just just blows my frickin mind. To give you an idea of my frugality. Now I got married a very, very long time ago, I was 21. So we didn't have very much in terms of funding. And my whole wedding cost me $4,000. And I loved it. But I just don't see the point i If it won't add to the experience, I won't pay it. And so when we were looking at the styling, I'm going all that I want is for the people that are attending my events to have the best experience possible.

Is the styling the styling does make a difference? Yes, 100%. But having, you know, like the the $5 vase or the $50 vase, is that going to make the difference. And as long as it's going to look good. And as long as it's going to be on brand, then you've got to be able to take those things in. So I find sometimes people spend money where it doesn't count, and then don't spend money where it does count. So you want to really work out what's going to make the biggest difference and what is going to matter to the people that are paying for the ticket. And that is where you put your money. So there's that true. And then you're looking at food, food, oh my gosh, with dietary requirements these days, food can be hard. But you know, it's another expense. And it's got to be taken into consideration whether you're going to include food or not include food, whether you're going to be responsible for all those dietary requirements, or whether you're going to be near somewhere where people can get access to their own food as well. And then you're going to go pictures like people get you're going to have a photographer taking pictures of people, are people going to be able to share the pictures, what are you going to give them access to the pictures? How are you going to do that? One of the best things that we did with our last retreat was our photographer who was an absolute champion, who I will link to Milina in the show notes. Also. She's based on the Gold Coast, but she's absolutely fabulous.

She uploaded everything to the gallery that night. So usually what we would do is we would get all the photos and we'd be very controlled about how we put them out, we'd watermark them we do all sorts of stuff so that they we could get that maximum kind of exposure, or what I thought was maximum exposure. What we did this time was we just gave everybody access to that gallery. So people could in real time, get those pictures and share them on their social media straightaway. 

Now what that did was it gave us huge amounts of social media reach. So that's something to take into consideration too is how are you going to share the images so that people can share them with them. The downside is if you're doing a public retreat, sometimes people will pass off the photos as their own. So that's something to take into consideration too. And then seating seating is huge in events. Are you going to do you know, like all the chairs in a row? Are you going to have round tables are you going to do U shaped? I love U shaped. So when I used to run workshops, so talking of live events and the importance and how good they are, when I came back from my round the world trip, so for those that don't know, the backstory in 2018, we left and travelled around the world for a year. And then when I came back, and I wanted to kind of kickstart my career, like getting into the next next thing and start this business that I'm running now, I knew the best way to do that quickly was live events. So it didn't matter how much social media I did, it didn't matter how many podcasts I did, the best way to connect with people is live events, hands down. And so I went around the country and I ran 12 cities workshops that I called profit plan at the time, and it was at the end of financial year. And it was like how to create your business plan, like your profit plan for the following year. So it was a full day workshop in doing that. Amazing, so good. And that's what gave me my first lot, of course, participants my first members in there as well. But the way I do that is with U shaped seating so that you can see everyone's everyone can talk to one another. One of the biggest, like the hardest things to manage is round tables. If you've got huge amounts of people, no one ever wants to have their back to the stage. So you want to take seating into consideration to to make sure again, like I said before, that it's the best experience possible for the people that you have in the audience. That is really the whole thing that matters, how can you maximise that experience for them and knock their socks off, like make it incredible people will have high expectations when they come in, you want to exceed them, you want to be like expectations. This is an event.

And then you've got like how long you know, are you going to do a half day you and your full day, I think a half day workshop is great to start, if you've never ran a live event before, do you like a half day workshop like a 9 till 12 Or 6 to 9pm, something like that, to kind of just have a practice have a have go, anyone can do like a three hour workshop, that's a really good way to start practising and start getting all of those moving parts working harmoniously together. And then you can go to the full day and then go for the full blown retreat. I mean, our members retreats for three days, my public retreat I'm running in Palm Springs is four days. And I love them because you really get a chance to connect with people on a very personal level, instead of everything being kind of face value and transactional with education. It's more about that that personal connection  both for me with my clients, but also for our clients with each other, which is the magical thing in there as well. 

And then the final consideration that I wanted to make sure that I mentioned is pricing. So I kind of touched on it before we when I was talking about how expensive events are to run, you want to always work out your cost plus. So the way that I work out retreats is two different ways like live events. So my members retreat that doesn't really come into consideration because that's included in our when people sign up for our mastermind annually, they get the retreat included. So that's kind of, you know, a different kettle of fish. But when you're running a standalone retreat workshop live event of any sort, there's two different things that you want to look at. The first is what is it costing you to put on? So you want to look at the cost. And then you want to look at how much money do you want to make out of it. So say it's a one day event, thinking of all the marketing, you've got to do all of the lead up all of the sacrifice, all of the planning, all of the copywriting, all of the risk, everything like that, how much money do you want to make from that one day? So say it's $5,000? Then you've got to work out, okay, if you want to make $5,000. And it's cost you this much how many people are you able to fit in there? How many people do you think you're going to get and then divide it and work out? Okay, there's your ticket price, that's how many people you need at that. And I'll have like a safe level. And then like, top level. So I make sure that how much money I know I want to make out of running that live event that is covered in my safe level. So the level that's kind of like, you know what, this is doable. 

So it may be, you know, when I was running profit plan events 20 was what the room could fit. So I was willing to risk the room hire that would fit 20 people. I needed 12 people to make the money like cover my costs. And so the money that I was going to make was in that eight extra people. And so you want to really work that out so that you're not left out of pocket. Because you could go to all this all this effort and do all of these events and just cover your costs and then what's it for, like yes, sometimes it's a pure marketing activity and it can can lead to other things. But I find if you can charge an appropriate price, you can give a better experience. And then people are going to love it and going to do business with you anyway. 

Alright, so that is all of the reasons why you should organise a live event in 2022. Now, when you're planning it, send me the link to your page, I want to see it. I want to see what live events you're going to plan. I hope that I mean, live events are fun, really fun that if you can, if you can do the risk, then you will get the reward because live events has been my ticket, really, because there's nothing like it. There's nothing like the energy of a live event. And if you want to see it from a customer point of view, come along to one of my live events. So we've got women online in February in Sydney, we've got Palm Springs in April, we've got members retreats in Uluru and Palm Springs. And then in January 2023, Kenya, oh my gosh, it's so amazing.

So yeah, I'd love to have you at one of them, but get the event freebie. So you've got that checklist so that it can make your life a whole lot easier at tinatower.com/eventfreebie, and I hope you have the most beautiful event and I hope to see you either at one of your events or my events one day, very soon have the best day. 

Thank you for listening to this episode of Her Empire Builder. If you loved it, please share it on Instagram and Facebook for your friends. And if you really want to deliver me smile, you can pop a review on iTunes. I'd love to hear from you. So if you have any questions, email me at podcast at Tina tower.com. And if you want to know more about what we do, head over to Tina tower.com. Now I truly hope this podcast gives you so much value and you can use it to dream big, plan well and take massive action in building your very own empire. That's perfect. Just for you.