231: Intuition is Your Superpower with Kerry Rowett 

Is intuition our amazing superpower? In this episode, I had the pleasure of chatting with Kerry Rowett, a remarkable member of Her Empire Builder. Kerry and I had a fantastic conversation about the incredible importance of trusting our intuition, finding joy in the launch process, and ultimately, discovering fulfillment in our work. We both wholeheartedly agree that detachment and embracing growth and learning are vital aspects of the launch process.

In a nutshell, this episode is all about aligning with our goals and intuition as course creators. It's truly remarkable how intuition can be our guiding star, leading us towards success and fulfillment in our entrepreneurial adventures.

Find Kerry at alignandattract.com , Get a free copy of her book at alignandattract.com/freebook and join us inside Her Empire Builder at herempirebuilder.com

230: Finding Courage to Stand Out with Jen Bowers

Curious about the incredible journey that sparks profound transformation? Get ready for something special on this episode! Join me as I chat with Jen Bowers, a valued member of the Her Empire Builder community, about her truly inspiring journey. Jen's voyage of self-discovery in branding and marketing started with a challenge many of us can relate to – overcoming self-doubt, which was triggered by a corporate job redundancy.

I'm thrilled to share with you the role that courage played in this remarkable transformation, pushing Jen towards her authentic self. We'll explore the unique tools that fueled her growth, such as the incredible power of hypnotherapy and the importance of self-awareness. Plus, we'll unpack the ins and outs of creating courses, discussing both the challenges and the incredible rewards, while highlighting the crucial role of community support.

Jen generously shares her wisdom on growing an online course business and the vital ingredient of self-belief. This podcast episode is a treasure trove of inspiration and practical guidance for those embarking on their own journey of self-discovery and entrepreneurial success. So, get ready to be inspired!

Find Jen at jenbebrands.com and join us inside Her Empire Builder at herempirebuilder.com

229: Marketing Through Connections with Amanda Gascoigne 

Ever wondered how to make the old-school accounting industry feel fresh and exciting? Well, I've got a treat for you in this podcast episode! I had a fantastic chat with Amanda Gascoigne, a chartered accountant and the brain behind The Balanced Firm.

Amanda shares her unique approach to shaking things up in accounting. She shared her journey of taking her accounting practice online, and what really caught my attention was her focus on building genuine relationships and connections with clients instead of just relying on social media and ads.

But it wasn't all about business. Amanda emphasized the importance of finding joy and balance in what you do. And, she also shares her experience inside Her Empire Builder and the incredible benefits of being part of such a supportive community.

In a nutshell, Amanda's story is a burst of fresh air in the world of accounting, proving that mixing tradition with innovation can lead to something truly extraordinary.

Find Amanda at thebalancedfirm.com and join us inside Her Empire Builder at herempirebuilder.com

228: Divorce Doesn't Have to Suck with Becca Maxwell 

This week I am joined by Her Empire Builder member and divorce coach, Becca Maxwell. Becca is such a complex and fabulous woman and she's sharing with us going from corporate to her side hustle, running ultramarathons and navigating divorce with love.

Becca is also one of the fabulous members we have joining us inside of Launch House!

Find Becca at dodivorceright.com and join us inside Her Empire Builder at herempirebuilder.com

227: Welcome To Launch House! 

An online course launch is something that I love! The concentrated effort of marketing into one big campaign works well for my personality. As we go through the years in this industry, I am always trying to find ways to communicate more creatively and innovate the launch process and do it in a way that's true edutainment.

I believe with Launch House, we've found it! The theme of Launch House is 'Go big, or go home' and I'm certainly embodying that myself with this launch.

We'll be running @herempirebuilder launch from a luxury house on the Gold Coast with 2 groups of 5 of our members coming in to learn from the inside, chat with potential members, have photoshoots and - we'll be filming it all for you in a reality series to stream on YouTube each night! There's no bullshit, it will be raw, real and a whole lot of fun! I am nervous... nervecited and know that whatever happens, this launch will be both entertaining, and educational.

In this episode I'm talking about what I'm afraid of, how launch house came about, how much we're investing, and what's gone wrong so far!

Check it out at launchhouse.tv

226: Using Facebook Ads To Build Your Online Course Business with Stacey Hughes

Stacey's business journey is an absolute thrill to explore, taking her from a corporate job she loathed to reigning supreme in her own entrepreneurial venture as a Facebook ads sensation. Prepare to hear how Facebook ads seized her attention and then propelled her client roster and online course sales.

For those venturing into Facebook ads, Stacey's nuggets of wisdom are pure gold – her philosophy centers on infusing unwavering passion, honed skills, and determination into the pursuit of that success story. However, we keep it real: while Facebook ads are transformative, they're no magic fix, and Stacey candidly lays out the facts.

In today's episode Stacey's sharing with you her invaluable Facebook ad insights to build your online course business!

Stacey is one of our OG clients, joining in our very first intake of 6 members and so we’ve seen her grow and change so much as Her Empire Builder has evolved. If you want to join us too, check out >>> herempirebuilder.com 

225: Reinventing Yourself with Rebecca Saunders 

Rebecca Saunders is one of my OG Her Empire Builder members and has been through so much reinvention in the past few years to now, where she’s in a place that is so aligned and so what she was born to do. I wanted Bec to share her journey with you because we often think that we need to have it all figured out but often, when we open our minds and heart and view business and life as one big giant beautiful experience, it leads us right to where we were always meant to be.

In this episode Bec is sharing how with alopecia she learnt to embrace her uniqueness, and how she went from a video studio service provider, to video course creator, to her purpose - The Champagne Lounge. A community for ambitious women to share and celebrate with one another.

Bec has taken what she’s learnt in Her Empire Builder and the other learnings she’s gathered to craft an offer and messaging that has taken off, because she’s found “her thing”. And that’s what makes us so happy. We see things click for our members when they truly let their own light shine, stop worrying about what they “should do” and start following their heart and then supercharging its success with quality systems and business strategy.

Now is the time if you’re wanting to do that too!

Her Empire Builder is opening doors next month and our Early Birds always get the very best deal of launch so if you want to be on the list, jump over to herempirebuilder.com and get yourself on the waitlist. 

224: Believing In Yourself When You've Lost Self Belief

This is the episode that I went to record three times and then changed my mind because it felt too raw. NO ONE is immune to a crisis of confidence. In fact, I think it's essential to our growth to go through an introspective period before every big rise. The key is, how do actually listen to the voice in your ahead that's whispering "you can" and spurring you into taking action, when you have another part often yelling at you that you can't, and trying to keep you safe.

This episode, is how I get myself through it and hopefully it helps you to do the same because we're all made for more. 

223: Winning The Marketing Game With PR With Odette Barry
 

Today's podcast episode is twofold goodness! I have the fabulous Odette Barry joining who is sharing not only her course creation journey but also, her expertise on how you hack your own PR to grow your audience.

She has so much business experience and as a raging extrovert cultivates community and connection all over the place!

Odette is someone I've admired for a long time for the way that she does life and business and she's sharing so openly and honestly about the journey and also some cool practical tips that you can implement straight into your business for results. 

Find out more about Odette:

Insta: https://www.instagram.com/odetteandco

Website: https://www.odetteandco.com.au/

222: How Much I Invest In My Education 

I'm a firm believer in the power of education, and over my 20 years in business I've invested in coaching programs, masterminds, and group retreats. Taking massive action on what I learn is my thing, even if sometimes, things might not go as planned, but I see those moments as opportunities to learn and grow.

I'm sharing how I decide what to allocate to my education budget and how this changes depending on my goals at the time. Together, let's nurture our thirst for knowledge, as education empowers us to make a difference!

221: Growing A Soul-Aligned Business With Laetitia Andrac

Laeticia is A Strategy & Energetics Mentor, a serial entrepreneur, a podcaster on a mission to help you grow your soul-aligned business with flow.

Plus, she’s a brand new published author with her fabulous new book - Light It!

The definitive book on why intuition in business isn’t just nice to have. It’s essential.

Light it helps you to Reconnect to your inner knowing with this proven 5-step framework and say goodbye to the daily hustle and burn out in your business.

With a background in strategy consulting, Laeticia is so incredibly passionate about helping female entrepreneurs to build businesses that are sustainable for the long term.

Today we’re talking about avoiding and overcoming burnout, connecting your business growth with your intuition and stepping into your own light.

Grab a copy of Laeticia’s new book at essentialshift.co

 220: Avoiding Feast And Famine With Live Launches Through Recurring Revenue

Have you ever experienced the feast and famine cycle of live launching? You know, that rollercoaster ride of excitement and anticipation followed by a lull in revenue and a feeling of uncertainty? Well, I've been there too, and today I want to share my experiences and insights on how to break free from this cycle and create a more stable and sustainable income stream through recurring revenue and the membership model.

In this episode, I explore the challenges of relying solely on live launches and the emotional toll it can take. You'll discover how implementing a membership option can provide a solid foundation for your business, ensuring predictable monthly income and cultivating loyal customer relationships. And I share practical strategies for creating a successful membership program, including pricing structures, tier designs, and member perks!

219: Pricing Your Course Should Have Nothing To Do With Your Self Worth

Too often I hear people linking their pricing with their self worth. Your pricing has NOTHING to do with your self worth, and everything to do with your positioning and delivery of the value promised to the customer.

In this episode, I'm sharing with you how I recommend you price your courses and how to know if it's aligned and positioned correctly in the market. 

218: Finding More Happy In Your Life 

I have a very simple definition of happiness - when your reality matches your expectations. But, how do we set those expectations and make sure that we're creating a life on our own terms and not unconsciously letting other people's demands on our time dictate our life?

It's what we do and how we live each day that makes up our life. The little things are often much more important than the big in relation to overall wellbeing and happiness. More than anything, people remark on how "fun" I find the whole journey of building a business. And that's totally true. Today, I'm sharing with you how I create that fun and how I have consciously created my reality to be one of the genuinely happiest people I know.

217: 4 Ways To Add More Cash To Your Business 

Ever need a little more cash in your business? "Yes!" said every entrepreneur, ever.

Inside Her Empire Builder, I share a 'Cashflow Kickstart' lesson where we aim to add $30k in 30 days. Today, I'm sharing 4 of the 15 strategies with you to get your creative juices flowing of the easiest ways to turn on the tap of revenue inside your business.

I say 'easiest', not 'easy' because like everything, it takes effort, but these 4 strategies I'm sharing with you are massively leveraged and a win for both you, and your beautiful clients.

216: The Problem With The Online Course Industry 

I have significant problems with how some course creators share their offers. It used to be online marketing 101 to be a little dodgy and there's still some hint of that in the industry. The reason is... bullshit sells. People want easy. People want a quick fix...

But, if you actually want success, then it's a different game. You're playing the long game. You're going for high quality and sustainability. You're building something that will last however long you want it to and be left with a business that has not only changed your life, but the lives of many of your clients.

The unsexy truth is that it takes leveraged effort. Work is not a dirty word and in today's episode I'm sharing with you a few of my pet peeves and that if you're feeling like it's harder for you than everyone else, you're not alone - most people aren't just giving you the whole truth.

You've got this! Keep bouncing forward and create a business and life you love.

215: The Journey Of Ros Ranse - The 2022 Empire Builder Of The Year

Ros Ranse is one of those incredible humans who just make everyone around them light up! I've been lucky enough to know Ros for many years, and to work together for the past 4 inside of Her Empire Builder and in that time, she's had the most incredible success story. Why? She cares greatly about her clients and the impact that she makes and that gives her the courage and ambition to implement all of the things she's never done before and go further so that she can take her clients right along with her.

Ros went from running a super successful travel agency (which she still runs now) and then started online courses and membership for other Travel Agents where she's sharing everything she's learnt in running a 7 figure agency while living a life she loves (for the most part, more about that in the interview 😉)

Each year we give the "Empire Builder of the Year" Award to a member who has done all the things and got great results with integrity, class and grit and Ros was our 2022 winner. I wanted to share her story with you because it's so freaking inspiring, and also, because we're opening doors for a sneaky few days at the end of the month so if you want to join us inside Her Empire Builder, head to herempirebuilder.com

Find out more about Ros:

https://www.travelagentachievers.com/

@travelagentachievers

214: Automations in an online business

It absolutely blows my mind how much we can achieve now with a little effort in business. What used to take 5 people, now takes 1. What used to take me days, now takes hours. This is all due to the beautiful advances in technology and automation.

I run a nearly $2m/year business and I have myself who works around 30-40 hours a week, my full time EA, a part time social media manager and a contracted podcast manager. It’s astounding that we can run the company we do and the level of customer service and communication that we have, with the amount of team.

This is because my EA and I, we do all of the personal touch. We utilize as many systems and automation as possible, but never let it get in the way of the human element. The goal is to automate anything and everything that can be, to leave us human to do the human work. We don’t want to spend our time on doing something that AI and software can perform. We want to use our time on the tasks that only we can do.

Check out my full list of recommended software at: https://www.tinatower.com/resources

213: Energy Hacking - it's not about time but how to get more energy!

How do we sustainably achieve optimal performance to fulfil our goals? In this episode I'm telling you all about my personal journey into energy hacking.

We all have a limited amount of energy each day and how we spend it, is up to us. But, how much energy does each activity take? Once you work that out, you can make informed choices to spend your limited well of beautiful energy on the things that matter most to you. Don't waste your precious energy on the unimportant anymore!

Get your Rules of Engagement and Energy Hacking Worksheet at tinatower.com/rules

Try Monday.com for project and task management here: https://try.monday.com/tinatower88

212: Pause with Purpose - Taking a Break From Your Business

I had a pretty game changing week last week. I knew I needed a break. But I didn't really realised how badly, until I got there. A pause can seem so hard to take when you have a never ending to do list and big beautiful dreams to match.

Lately I have been getting warning signs from my body that I needed to take a break and I have kept pushing, too hard. I had a break, and a breakthrough. And I'm sharing it all in this deeply personal episode in the hope that it reminds you to look after yourself too.

Show notes at tinatower.com/212

Share the episode and tag me at @tina_tower

211: Why Personal Brand is everything for a Course Creator

I am here in the Maldives for a Delta Goodrem concert and it's got me thinking about the power of Personal Brand. Because that's why I'm here! I'm here for her.

There's a lot we can learn from that to translate into our businesses and ensure that we're building a personal brand that attracts and polarises and helps our perfect clients to know what it is we do and want to travel to the end of the Earth to do it with us!

Show notes at tinatower.com/211

Share the episode and tag me at @tina_tower

210: Small Habits for a Big Life with Dr Rebecca Ray

I read Dr Rebecca Ray’s book Small Habits for a Big Life and loved it so much that I straight away grabbed Setting Boundaries, then loved it so much that I invited her onto the Female Course Creator Show!

She’s absolutely fabulous and in this interview we’re covering:

• Why we self sabotage and how to get over it.
• The small micro changes that lead to big things in our lives
• The bullshit stories we tell ourselves
• All about will power
• People pleasing
• Leading with self acceptance and empathy

I asked all the questions I really wanted to know and that I know you do too! Get this one in your ears now.

Find Dr Rebecca Ray:

Difficult People, is available for pre-order now: https://www.panmacmillan.com.au/9781761261664/

Website: https://rebeccaray.com.au/

Instagram @drrebeccaray

Facebook @drrebeccaray

Show notes at tinatower.com/210

209: The multi-million dollar success of The Product Boss

Doing this interview made me think so many times how lucky I am to have the job I do. I met Jac & Minna at a business retreat and we became fast friends, and I’ve been hanging to bring them to you on the Female Course Creator Show ever since! They’re two of the smartest, kindest and most savvy women I know and I know I’ll listen to this episode myself multiple times.

Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss and the Shop 1-in-5 Pledge. They’re also the co-hosts of The Product Boss Podcast, a top 10 Marketing podcast. They help product-based businesses grow their systems, visibility, and sales to create the life and business you want.

They’re honored to say they’ve coached over 50,000 thousand students through courses, workshops and masterminds – anywhere from start-up to multi-million dollar small businesses and have grown a community of high-achieving product-based small business owners to scale their physical product businesses out of their living rooms and beyond.

In this episode, they’re sharing how they got started in their digital business, how their ascension model has evolved over time, how they work together as partners when they’re so alike in many ways, but also vastly different, and how they balance it all.

Find The Product Boss here: https://www.theproductboss.com/

208: When burnout slaps you in the face

We all have the best of intentions to avoid burning ourselves out and going to hard and fast, for too long. But, it's rare that you'll never accidentally push yourself and think you're cruising along fine until whoops, it slaps you in the face.

That's me right now. In my business journey, I am very familiar with pushing too hard and then having to find my way to that healthy equilibrium. So this episode I'm sharing the steps I take and how I always have every intention that it will never happen again... ;)

Visit: https://www.tinatower.com/

Share the episode and tag me at @tina_tower

207: What Running A Boundaried And Purpose Led Business Looks Like with Kate Ruby Aroha

Boundaries are something that we all want to have, but know that it's easier said than done to lovingly uphold them.

Enter - Kate Ruby Aroha. With 17 years in business and having to put it all on the line to build the life of her dreams, she knows the sacrifice and the choices that it takes.

In this episode, Kate is sharing from her home in Bali how she defines success, what boundaries look like for her and how to create a company defined on your own terms completely aligned in your purpose.

Find Kate: https://www.katerubyaroha.com/

Learn more about THE ONE 2023 Australia & New Zealand: https://www.instagram.com/theoneliveevent/

Show notes at tinatower.com/207

206: Inside Her Empire Builder

Wondering what Her Empire Builder is all about? In this weeks episode I'm talking about how HEB is so different from other programs out there and how it came about. 

Join us inside Her Empire Builder at >>> herempirebuilder.com

205: Dealing With The First Year Launch Pressure And Transforming From Service Based To An Online Course Empire

Next week Her Empire Builder is opening her doors so I wanted to shine a light on one of our fabulous members for you this week!

Hermione has gone from a service based business, to private coaching and then courses and 1 to many coaching programs for property consultants.

In her second year she reached $250,000 through great strategy and spending time on the things that matter. In this episode, Hermione is sharing the challenges, the pressures and how she copes when she falls short of her wonderfully ambitious goals!

Find Hermione at sidekick.net.au

Show notes at tinatower.com/205

204: How to reach your first 6 figures in your online course business

There's 4 main areas that you need to nail in order to build your online course business to its first 6 figures and beyond. 

🚀 Crystal clear messaging & positioning - aka, the RIGHT content that speaks to the right people at the right time. 

🚀 An irresistible offer - aka, product and pricing so darn GOOD your client’s just can’t refuse. 

🚀 Quality content that resonates with your audience - aka, an easy and repeatable way to create copy that gets people IN your world and coming BACK for more.

🚀 Projecting, benchmarking, and mapping out what you want to make - aka, setting your income goals and creating a roadmap that will actually get you there.

In this episode I'll be sharing with you an overview of each one and if you want to go deeper in getting this done - join my FREE 4 DAY TRAINING > The Empire Accelerator where I'll share with you templates to use and tactics to bring these 4 areas to life. 

Register at: https://www.tinatower.com/tinaweek 

203: From $0 to $1 million in under 3 years with Dr Mary Barson & Dr Lucy Burns

I am joined by Her Empire Builder members Dr Mary Barson and Dr Lucy Burns. They're also our 3rd members to have reached the $1 million Empress Level in their business, and they're sharing with you the behind scenes.

In this episode, you'll learn how they went from traditional doctors to taking the leap in going all in on their online course as holistic weight loss doctors and finding success in a crowded market.

You'll hear about how they've helped each other get through the hard parts, the upsides and downsides they've experienced, the launch roller coaster, and how Her Empire Builder helped them to build their 7 figure online course business.

They're such an inspiration!!

If you want to join us all inside Her Empire Builder, jump on the waitlist now at herempirebuilder.com doors open soon!

Dr Lucy Burns and Dr Mary Barson are holistic weight loss doctors. With their unique framework, these medical doctors help people make the changes that empower them to reclaim their health for good.

They offer real solutions to tackle weight loss and chronic metabolic health conditions by addressing the physiological drivers of body fat storage using evidence-based real food low carbohydrate approach.

Then tackling the psychological drivers and getting to the root cause of overwhelm. They do this with expert guidance, with kindness, compassion and support.

Get their free hypnosis download at rlmedicine.com/nurture

202: Living a BIG life with Samantha Gash

You may know my guest today as many different things. She's a reality TV star from Survivor, a corporate keynote speaker, an endurance athlete, a mama, a wife, a course creator and founder of HerTrails and a philanthropist. Samantha Gash is the very picture of what it looks like to live a big, beautiful, massive life!

Sam has more energy and spunk in her pinky finger than a lot of people are ever able to experience and today, she's sharing how it all fits together, how she entered this wonderful world of online courses, and above all else, how she does life her way.

It's educational, inspirational and I am such a fan!

Find Sam at hertrails.com

Insta: https://www.instagram.com/samanthagash

App mentioned Quit Drinking

Show notes at tinatower.com/202

201: My Next American Tour - Let 5 Weeks Of Travel Begin!

Every year I leave home for a month and pack it tight with as much work and fun as I can. In couple of days, the next US Adventure begins.

 
I start in Palm Springs with some filming, then run my Her Empire Builder members Retreat there which will be my absolute highlight. From Palm Springs, I head to Austin for SXSW - my fav tech conference in the world! Then off to Miami for a few days with friends and a couple of days of coaching and calls and then head down to St Lucia for the Millionaire Girls Club Retreat with some of my fav humans!

Then back to Palm Springs (you can tell it’s my most loved city 😜) and I have rented a whole house and flying 3 of my team in from around the globe to run the most epic live launch week for Her Empire Builder. We’re doing a lot of things we’ve never done before and while nervous, I’m so excited to bring you such a higher level of coaching and energy. 

In this episode I’m sharing why I do this and how I get ready (the logistics, OMG, so many logistics!) so you are ready if you’ve got the travel digital nomad bug like me - but also have a family!

Happy listening!

In this episode, I'm sharing my annual five-week trip around America, where I'm packing my backpack full of tools to run my business on the go. I take you through all the preparation that goes into this amazing journey, including what I pack to run my business, how I prepare myself and my kids for being apart, and how I manage the cost of travel.

You'll also hear about what I'm getting up to in America, from retreats with Her Empire Builder members, attending South by Southwest, and running the eight-day Her Empire Builder destination launch.

As female entrepreneurs, we all know how important it is to balance our business and personal lives. That's why I'm sharing my secrets on balancing business travel and family, ensuring everyone is happy and taken care of.

In this episode, you'll learn:

• how to prepare for a five-week business trip around Americ
• the secrets of batching travel to get the most out of each tri
• how to balance your business travel and your family

Grab my travel pack list: tinatower.com/travel

Show notes at tinatower.com/201

200: What I've Learned From 200 Podcast Episodes!

Get ready to gain valuable insights from someone who has recorded 200 podcast episodes! In this episode, I'll be pulling back the curtain to share my top takeaways and favorite things from my experience.

You'll learn about:

• the importance of consistency
• building strong relationships
• how to plan ahead

Plus, I'll offer my expert advice on the benefits of both interview-style and solo episodes. And, as someone who loves the podcast medium, I'll express my appreciation for its unique ability to create beautiful and compelling content without needing to get out of my comfy clothes. Don't miss out on this engaging and informative episode!

Show notes at tinatower.com/200