A lead magnet is vital to the success of a digital online business, it is usually that first place where customers will first come into contact with you. A good lead magnet or opt in can change the shape of your business and usually, the ones that work best, are the simplest ones. I know that can sound so incredibly simple, but it can be a little tricky to get it right. And it can take some testing and measuring and experimenting to get that perfect lead magnet all sorted. So, let’s discuss some key points below to get you started!

So, the first thing that you want to do is decide what your lead magnet is going to be and what your audience wants. Picture your ideal client, the Alice Carrington of your database and ask yourself these questions: Is this right for Alice? Would Alice love this? Why would she love this? What is missing from it? Why would she say no to it? Figure out her pain points and design the perfect recipe to solve them! It can take some testing and...

A good lead magnet or opt in can change the shape of your business. You can have tons of vanity metrics and followers on social media, but the one key metric that makes the biggest difference in sales is the size and engagement of your email list.

The most effective way to build a highly engaged email list is with a gold standard lead magnet that is high value that your audience absolutely loves! A lead magnet is an exchange.

It’s saying, "Hey, I’ll give you this piece of beautiful value in exchange for your contact information so that I can market to you." But of course, in much more eloquent language.

Before you start creating your lead magnet, you first need to understand funnel marketing. So in today's video, I'm going over how you can optimise funnel marketing to grow your business.

If you want NEXT LEVEL, go to tinatower.com/challenge and spend 5 days with instructional video and interaction to design your perfect lead magnet.

We’ve officially hit Episode 100! Today, I'm going to be talking to you about the changes that have happened in the last hundred episodes since I recorded my first podcast way back in 2017. I had a lot of ideas for what to do for the 100th episode, but I settled on running you through the evolution and the changes since I began, and sharing some wisdom that I’ve accumulated over the years.

So the previous 10years of my life were super stable. I continued on a very linear and predictable path that seemed to make sense. I started suburban tutoring centres that then went into licensing that then went into franchising, but after a decade of running the same race I decided to sell my company and start something new - podcasting! I started my first podcast as ‘The Female Advantage’, and in that I was interviewing women that had achieved some really cool stuff in their life. It had no point, no sales funnel and it was nothing other than just sharing inspiring...

It's not the big things that make the difference, it's what we do consistently over time. The accumulative results are always going to overtake the bursts.

On the back of mothers day and my Grandma's 93rd birthday, I'm talking about the benefits of women led companies and letting go of social norms and conformity to design your own version of life and dream big and go after it.

In this special Quarantine edition of Cocktails & Coaching, I talk to UpLoans Founder and long time entrepreneur, Kirsty Dunphey about all things money! 

The only way you get to do things you've never done before, is to just do the things you've never done before. In today's session, I'm talking about the importance of backing yourself and going for your biggest dream, even when you don't know the 'how'.

The email inbox is one of our most utilised tools, but it can take up soooo much time, make us reactive and hijack our day so easily. Today I'm sharing some simple tools and tips for inbox domination to claim back your productivity.

1. Purposeful checking

Have certain times of the day when you check your inbox. I like 10am and 4pm to catch everything. Carve out the time you need to dive in and answer everything thoroughly. It's when we're checking on the fly that things get missed and they take up too much brain space. 

Only touch once! When you check your inbox, do one of 4 things: 

• Reply immediately
• Delete
• File
• Flag - This is if it's going to take you a lengthy time to action what's in the email. In this case, allocate the time in your calendar when you're going to do it and flag for easy reference later.

2. Turn off notifications

On your computer if you have them flying in over your screen, turn it off. It's distracting you and stealing precious productivity. If you...

I was talking with a few people this week about getting more visible on video in socials.

Until you get in the habit, it's great to have a bank of ideas that you can pop one on each day and know what you're going to do. I challenge you to do a video on your instagram stories and a facebook live every day for a week and see what happens! :) I bet you'll love the results.

Some video ideas:

1. Answer a question that you've been asked more than once lately.
2. Give a video tour of your office
3. Have a chat to a team member about what they're working on
4. Introduce yourself if you haven't done that for a while.
5. Give tips that provide massive value to your customers
6. Interview or spotlight a customer
7. A teaser video for your next marketing promotion
8. A time lapse video of something you're doing in your business (I saw one of my favourite artists do this the other day and I loved it!)
9. Talk about other businesses you love 
10. Share something new that you've learnt that could help others.
11. Promote a...